- Business
- Hextar Retail Berhad is a Malaysia-based investment holding company engaged in the manufacturing and export of wooden picture frame mouldings and ready-made frames, alongside the operation of food and beverage restaurant chains and consumer retail outlets. The company operates through three principal business divisions: Manufacturing, Food and Beverage, and Retail. The Manufacturing segment produces and sells wooden picture frame mouldings; customized and standardized ready-made picture frames; processed timber products; and decorative framing components for residential, commercial, art framing, and photographic industries. The Food and Beverage segment owns, operates, and franchises quick-service, fast-casual, and casual dining restaurant concepts, offering Hong Kong-style Yunnan mixian noodles under the TamJai Mixian brand; single-serving fire-baked pizzas under the GOPIZZA brand; traditional Asian noodle and rice specialties under the Zok Noodle House brand; and local Malaysian café concepts. The Retail segment manages consumer-facing convenience stores and lifestyle retail formats offering packaged foods, beverages, daily consumer goods, and household necessities. Founded in 1988, incorporated in 2003, and headquartered in Petaling Jaya, Selangor, Malaysia, the company maintains major manufacturing facilities in Rawang and Bidor, operating through key operating subsidiaries such as Scenic Moulding (M) Sdn. Bhd. Hextar Retail Berhad serves both domestic retail consumers across Malaysia and international wholesale framing markets, exporting the majority of its manufactured wooden frames and mouldings to global markets across North America, Europe, Australia, New Zealand, Japan, China, and the Middle East. In recent corporate developments, the company changed its name from Classic Scenic Berhad to Hextar Retail Berhad in 2024 to reflect its strategic diversification from timber manufacturing into consumer retail and food services. Expanding its culinary portfolio, the group acquired operating assets associated with the Zok Noodle House brand in 2026 and broadened the outlet footprint of its licensed dining brands. In corporate transactions, after completing a partial equity acquisition of apparel distributor Redina Malaysia Sdn. Bhd. in 2024, the company terminated the conditional share sale agreement at the close of 2024 due to profit target shortfalls. In 2026, the company became the subject of a conditional voluntary take-over offer by its major shareholder entity, Hextar Portfolio Sdn. Bhd., to acquire the remaining equity shares not already owned by the offeror group.