- Sector
- Consumer durables
- Industry
- Automotive aftermarket
- Address
- Chemor Malaysia
- IPO Date
- Jul 10, 2000
- Business
- Joe Holding Berhad, an investment holding company headquartered in Shah Alam, Malaysia, operates across the automotive, green technology, industrial energy storage, and trading sectors. Founded in 1999 and formerly known as GPA Holdings Berhad, the company primarily engages in the manufacturing, assembly, marketing, and distribution of automotive and industrial batteries, as well as the commercialization of electric vehicles and related green mobility solutions.
The company operates through distinct business segments, offering a systematic portfolio of products and services that includes automotive starting, lighting, and ignition (SLI) batteries for passenger cars, commercial vehicles, and heavy-duty trucks; maintenance-free and low-maintenance flooded lead-acid batteries; motorcycle batteries; valve-regulated lead-acid (VRLA) and sealed lead-acid batteries designed for telecommunications, uninterruptible power supplies (UPS), solar power storage, and industrial backup systems; electric two-wheelers, light electric commercial vehicles, and electric vehicle charging equipment; battery components, casing materials, and automotive lubricants; personal protective equipment and examination gloves; and property investment, money lending, and general trading services. Joe Holding Berhad markets its battery products under proprietary and licensed brand names, including GP, Supreme, and Voltmaster, serving original equipment manufacturers (OEM), replacement equipment manufacturers (REM), fleet operators, industrial clients, and retail automotive networks.
Joe Holding Berhad maintains primary manufacturing and warehousing facilities in Malaysia and distributes its products domestically across Peninsular and East Malaysia, as well as internationally to export markets in the ASEAN region, the Middle East, Africa, and Oceania through an extensive network of authorized dealers, regional distributors, and trading partners. Key operating subsidiaries include GP Autobat Sdn. Bhd., GPA Technologies Sdn. Bhd., and Joe Mobility Sdn. Bhd.
In recent corporate developments, the company rebranded from GPA Holdings Berhad to Joe Holding Berhad to underscore its strategic repositioning toward next-generation mobility, renewable energy solutions, and diversified commerce. In alignment with this strategic shift, the company has actively expanded into the electric vehicle (EV) and e-mobility ecosystem by entering strategic distribution and technology partnerships for electric motorcycles, smart battery swapping solutions, and energy storage infrastructure. Additionally, Joe Holding Berhad has streamlined its operational structure by rationalizing its glove manufacturing operations amid normalized post-pandemic market conditions and completing capital restructuring and private placement exercises to strengthen working capital and fund long-term investments in clean energy technologies and regional distribution expansion.