- Sector
- Non-energy minerals
- Industry
- Forest products
- Address
- Shah Alam Malaysia
- IPO Date
- Feb 18, 1992
- Business
- Lion Posim Berhad is a Malaysia-based investment holding company that operates primarily in the manufacturing, trading, and distribution of petroleum-based products, building materials, and automotive components, with strategic expansion into property development. Founded in 1982 and headquartered in Kuala Lumpur, Malaysia, the company operates as a key subsidiary entity within the diversified conglomerate Lion Group. Lion Posim Berhad structures its commercial operations across several primary business segments: Building Materials and Steel Products, Petroleum-Based Products and Lubricants, and Property Development. Through its trading and distribution subsidiary, Posim Marketing Sdn Bhd, the company supplies an extensive portfolio of construction materials and architectural finishing products, including steel reinforcement bars, wire mesh, and structural steel sections; sanitary wares marketed under the proprietary Simwares brand; tap fittings, plumbing fixtures, and bathroom accessories under the Simtec brand; ceramic and porcelain wall and floor tiles marketed under the Simcera brand; and architectural ironmongery, locksets, and hardware under the SimLoc brand. Through its specialized lubricant subsidiaries Posim Petroleum Marketing Sdn Bhd and Lion Petroleum Products Sdn Bhd, the group operates an ISO 9001:2015-certified blending and manufacturing plant in Shah Alam, Selangor, offering automotive engine oils, motorcycle lubricants, heavy-duty commercial lubricants, and industrial oils under the proprietary brands HI-REV, torQe, and T-Trax; specialty functional fluids including brake fluids, radiator coolants, and transmission fluids; and automotive spare parts, batteries, and maintenance accessories serving automotive workshops, industrial clients, fleet operators, and retail distribution channels across domestic and regional Southeast Asian markets. In recent corporate developments, Lion Posim Berhad executed a major strategic shift by diversifying its core business activities into real estate and property development to broaden its earnings base and mitigate cyclical volatility in industrial trading. In alignment with this strategic expansion, the company entered into an unincorporated joint venture through its wholly owned subsidiary, Lion Waterfront Sdn Bhd, with Landasan Lumayan Sdn Bhd, a subsidiary of the Selangor state investment vehicle Menteri Besar Selangor (Pemerbadanan), to develop a mixed residential and commercial waterfront masterplan across 26.29 acres in Section 24, Shah Alam, Selangor. These strategic initiatives follow the company's corporate reorganization and name change from Lion Forest Industries Berhad to Lion Posim Berhad to better align its identity with its core Posim brand equity, alongside operational streamline measures and adjusted financial reporting cycles to optimize capital allocation across its industrial trading networks, real estate ventures, and overseas investment holdings.