Media Prima Bhd.

Media Prima Bhd.

MMYX:MEDIA
0.25
MYR
+0.01
(+2.08%)
Dec 02Next Earn
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Capital Structure

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Working Capital

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Growth Rates

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Quarterly Revenue

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Quarterly Earnings Per Share

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Quarterly Dividends Per Share

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Company Description

CEO
Mohammed Rafiq Mat Razali
Full Time Employees
2,145
Sector
Consumer services
Industry
Broadcasting
Address
Kuala Lumpur Malaysia
IPO Date
Oct 22, 2003
Business
Media Prima Berhad is a Malaysia-based integrated media and entertainment conglomerate that provides media broadcasting, print publishing, digital content creation, out-of-home advertising, content production, and commercial marketing solutions. Founded in 2003 and headquartered in Kuala Lumpur, Malaysia, the company operates primarily across Malaysia with regional content distribution across Southeast Asia. Media Prima Berhad conducts its business through several core operating segments: Television Networks, which operates free-to-air terrestrial television channels including TV3, 8TV, ntv7, and TV9, alongside the subscription and ad-supported over-the-top video streaming platform Tonton; Print Media, managed through subsidiary The New Straits Times Press (Malaysia) Berhad, which publishes major national daily and weekend newspapers comprising the New Straits Times, Berita Harian, and Harian Metro, as well as digital news publications; Digital Media, operated under REV Media Group, which delivers digital publishing, digital advertising network solutions, and social news portals including SAYS, OhBulan!, and Viral Cham; Radio Networks, managed under Media Prima Audio, which broadcasts commercial radio stations including Hot FM, Kool 101, Molek FM, Fly FM, and Eight FM, accessible across terrestrial frequencies and the Audio+ mobile application; Out-of-Home Advertising, operated via Big Tree Outdoor Sdn. Bhd., Kurnia Outdoor, and Gotcha, offering static roadside billboards, digital out-of-home LED screens, rail transit advertising, and expressway unipoles; Content Creation and Talent Management, through Primeworks Studios and Alternate Records & Talents, producing television programs, feature films, animation, music recordings, and intellectual property licensing; and Integrated Marketing and Retail, providing unified omnichannel brand solutions via Media Prima OMNiA alongside multi-platform home shopping and electronic commerce under Wow Shop. In recent developments, Media Prima Berhad has executed a multi-year strategic transformation roadmap centered on inventory premiumisation, operational efficiency, and non-advertising revenue diversification to navigate structural shifts in traditional advertising spend. Operationally, the group has accelerated the rollout of premium digital out-of-home assets across transit corridors, expanded digital content creator collaborations and data-driven ad tech via REV Media Group, and enhanced the platform capabilities of Tonton. Strategically, the company has seen a major consolidation of its shareholding base with Datuk Seri Johari Abdul Ghani emerging as its largest single shareholder bloc, alongside establishing institutional partnerships including an Approved Employer alliance with the Association of Chartered Certified Accountants and collaborative media partnerships with public sector economic development and tourism programs.