- Business
- Rhong Khen International Berhad is an investment holding company that designs, manufactures, and exports wooden household furniture and decorative wood-based panel products. The company operates through three primary business segments: Furniture Manufacturing, Decorative Panels and Boards, and Investment Holding. Its extensive product portfolio includes bedroom furniture, such as beds, nightstands, dressers, mirrors, armoires, and wardrobes; dining room suites, comprising dining tables, chairs, buffets, hutches, sideboards, servers, and display cabinets; living room collections, featuring occasional tables, coffee tables, end tables, sofa tables, console tables, and entertainment centers; home office and SoHo (small office/home office) furnishings, consisting of computer desks, writing desks, credenzas, and bookcases; and specialized surface materials, including polyester-coated plywood, decorative wood panels, paper overlay boards, and impregnated resin papers. The group primarily utilizes plantation-grown rubberwood and engineered wood substrates, serving large-scale furniture importers, wholesalers, and retail chains across North America, Europe, Australia, South Africa, and Asia, with the United States representing its largest export destination. Founded in 1988, incorporated in 1994, and headquartered in Kapar, Selangor, Malaysia, the company conducts manufacturing operations across multi-acre factory complexes in Malaysia, Vietnam, and Thailand through key subsidiaries including Rhong Khen Industries Sdn. Bhd., Latitude Tree Furniture Sdn. Bhd., and Latitude Tree Vietnam Joint Stock Company. In recent major developments, the company executed a corporate rebranding from Latitude Tree Holdings Berhad to Rhong Khen International Berhad to establish a unified corporate identity across international markets, while strategically reconfiguring production lines and labor capacity across its Vietnamese and Malaysian facilities to optimize operational efficiency, expanding its high-margin decorative panel product range, and implementing ongoing capital management through share buy-back initiatives on Bursa Malaysia.