Sasbadi Holdings Bhd
MMYX:SASBADI0.13
MYR
0.00
(0.00%)
ISIN
MYL5252OO001
Return %
Stock
S&P 500
1Y
-13.33
14.20
3Y
-25.71
81.12
5Y
-23.53
68.34
Capital Structure
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in mil. unless spec.Quarterly Revenue
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in mil. unless spec.Quarterly Earnings Per Share
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in mil. unless spec.Company Description
- CEO
- King Hui Law
- Sector
- Consumer services
- Industry
- Publishing: books/magazines
- Address
- Petaling Jaya Malaysia
- IPO Date
- Jul 23, 2014
- Website
- sasbadi.com
- Similar Companies
- Business
- Sasbadi Holdings Berhad is a Malaysia-based investment holding company and education solutions provider primarily engaged in the creation, publication, and distribution of educational materials, as well as the development and deployment of digital and technology-enabled learning solutions. Founded in 1985 and headquartered in Petaling Jaya, Selangor, Malaysia, the company operates across four principal business segments: Print Publishing, Digital and Technology-Enabled Solutions, Applied Learning and STEM Education, and Network Marketing. Sasbadi Holdings Berhad is listed on the Main Market of Bursa Malaysia under the stock code 5252. The company offers a comprehensive portfolio of educational products and services tailored primarily to the preschool, primary, and secondary (K-12) education markets. Its core product and service offerings comprise print educational materials, including national curriculum textbooks, revision workbooks, assessment guides, model test papers, reference books, dictionaries, and general reading titles spanning educational comics and children's literature; digital education solutions, including cloud-based learning management systems, interactive e-learning platforms, mobile educational applications, online assessment portals, e-dictionaries, and augmented reality-enabled print-to-digital learning resources; applied learning and STEM education solutions, consisting of hands-on robotics construction kits, programmable modules, coding tools, and institutional STEM curricula distributed through partnerships with brands including LEGO Education; and direct distribution and network marketing operations, providing digital educational subscriptions, supplementary software, and home-study materials through its direct-selling network. Sasbadi operates through specialized operating subsidiaries, including Sasbadi Sdn Bhd, Sasbadi Online Sdn Bhd, The Malaya Press Sdn Bhd, Sanjung Unggul Sdn Bhd, Orbit Buku Sdn Bhd, MBP Publications Sdn Bhd, and MindTech Education Sdn Bhd. The group serves a diversified customer base encompassing the Ministry of Education Malaysia, public and private primary and secondary schools, retail bookstores, commercial distributors, teachers, students, and parents across Malaysia, alongside strategic regional initiatives in Southeast Asia. The company also organizes and facilitates national student competitions, including the Malaysian National Robotics Competition. In recent strategic and operational developments, Sasbadi Holdings Berhad has significantly expanded its digital learning ecosystem and secured major institutional publishing mandates. In October 2025, the group established a joint venture with digital solutions specialist Agmo Holdings Berhad through Penerbitan Minda Sdn Bhd to co-develop an educational Large Language Model aligned with the Malaysian National Curriculum, aimed at delivering AI-driven personalized tutoring, adaptive assessments, and automated educational content creation. In January 2026, Sasbadi signed a tripartite Memorandum of Understanding with Intel Microelectronics (M) Sdn Bhd and Maistorage Technology Sdn Bhd to collaborate on hybrid and offline-first AI-enabled learning environments integrating edge computing and on-device inferencing for Southeast Asian markets. Additionally, in April 2026, the company secured a RM17.2 million multi-year contract from the Ministry of Education Malaysia to publish, print, and supply textbook packages under the upcoming 2027 school curriculum through 2029, alongside supplemental awards for national vocational education textbooks.