- CEO
- Peng Peng Ding
- Sector
- Consumer non-durables
- Industry
- Apparel/Footwear
- Address
- Jinjiang China
- IPO Date
- Nov 12, 2009
- Business
- XiDeLang Holdings Ltd. is an investment holding company primarily engaged in the design, manufacture, marketing, and distribution of sports footwear, apparel, and athletic accessories under its proprietary XiDeLang brand. The company operates through an integrated design and original brand manufacturing (OBM) business model, offering a comprehensive sporting goods portfolio that includes sports footwear, comprising running shoes, basketball shoes, casual lifestyle sneakers, tennis shoes, skateboarding footwear, and cross-training shoes; sports apparel, comprising performance jerseys, tracksuits, athletic jackets, training shorts, windbreakers, and activewear tops; and sports accessories and equipment, comprising athletic socks, sports bags, backpacks, caps, protective gear, and related sports lifestyle goods.
Founded in 1993 and incorporated in Bermuda with its primary operating headquarters and industrial facilities located in Jinjiang City, Fujian Province, China, the company conducts its core manufacturing and commercial activities through key operating subsidiaries, including XiDeLang Sports Goods Co., Ltd. and HongPeng Fujian Shoes & Garments Co., Ltd., based at the XiDeLang Industrial Park in Neikeng Town. XiDeLang distributes its products to consumers across the People's Republic of China through a multi-tiered network of regional distributors, franchised retail outlets, and authorized specialty stores spanning more than 30 provinces, autonomous regions, and municipalities, alongside selective export distribution to international markets.
In recent operational and strategic developments, XiDeLang Holdings has accelerated its retail channel modernization by expanding its digital footprint and e-commerce distribution across domestic online marketplaces to capture increasing consumer demand for direct-to-consumer athletic and athleisure wear. The group has undertaken manufacturing efficiency initiatives at its Jinjiang production base, focusing on upgrading automated production lines, improving material sourcing efficiency, and optimizing inventory management across its distribution network. In addition, the company has expanded its product offerings by introducing upgraded performance footwear featuring improved cushioning, lightweight composite materials, and contemporary lifestyle designs, while streamlining its authorized retail footprint and reinforcing supply chain resilience to support long-term brand equity on the Main Market of Bursa Malaysia.