- Business
- Nagarjuna Agri-Tech Limited, founded in 1987 and headquartered in Hyderabad, India, specializes in floriculture with a primary focus on the cultivation and export of high-quality cut roses. The company operates modern floriculture units near Bangalore, employing integrated rose production encompassing plantation, cultivation, and distribution capabilities. Its product portfolio includes a wide range of Dutch rose varieties catering to both domestic and international markets including Europe and the Middle East. Beyond floriculture, Nagarjuna Agri-Tech has expanded into herbal and ayurvedic medicines, horticulture products, and now the food and beverages sector.
The company manufactures and sells fresh cut roses in various basket sizes and offers a diverse range of horticulture and herbal products. Recently, Nagarjuna Agri-Tech has strategically diversified its portfolio by acquiring Allenby Food & Beverages Private Limited, Rafflesia Confectionary, and a majority stake in Aarini Gourmet LLP for a combined value of approximately Rs. 151.49 crores. These acquisitions mark the company’s entry into the fast-moving consumer goods (FMCG) sector, particularly focusing on bakery, confectionery, and food retail products, reflecting a major strategic shift from its traditional floriculture business.
Nagarjuna Agri-Tech’s industry segments now span floriculture, herbal medicines, food and beverages, and horticulture. It serves both B2B and B2C markets with a geographic footprint covering India and extending to export markets in Europe and the Middle East. The company’s recent financial moves include increasing its authorized share capital to support acquisitions and issuing new equity through preferential allotment. This expansion and diversification align with the company’s growth strategy to strengthen its presence in the food retail industry and FMCG sector. Operating as a publicly listed entity on BSE and NSE, Nagarjuna Agri-Tech continues to leverage its expertise in agricultural technology and production methods evolved since its inception.