- Business
- Viaplay Group AB (publ) Viaplay Group AB (publ) operates as a leading entertainment provider in the Nordic region and select international markets, offering streaming, broadcast television, radio, and content production services. The company delivers its flagship Viaplay streaming service, which provides premium live sports including Formula 1, English Premier League, and Bundesliga; original series and films; documentaries; and children's programming, available directly to consumers in all Nordic countries, the Netherlands, Poland, and the Baltics. It also operates advertising-supported free-TV channels featuring series, films, and sports; premium pay-TV channels under the V sport, V series, and V film brands; radio stations accessible online and via mobile apps in Norway and Sweden; audio streaming services; and content production through Viaplay Studios, alongside distribution of rights to global partners via the Viaplay Select branded concept.
Viaplay Group AB (publ) maintains geographic operations across Sweden, Denmark, Norway, Finland, the rest of Europe, and international markets through partnerships, targeting residential subscribers, businesses, and broadcasters with bundled TV packages, satellite, cable, broadband, and digital platforms.
Founded in 1987 as a spin-off from Modern Times Group and formerly known as Nordic Entertainment Group AB until its name change in May 2022, the company is headquartered in Stockholm, Sweden.
In recent developments, Viaplay Group AB (publ) completed its acquisition of the remaining 50% stake in Allente Group from Telenor for SEK 1.1 billion on November 13, 2025, assuming full ownership of the Nordic pay-TV distributor and revising its 2025 financial outlook to pro forma core net sales of SEK 21.0-22.0 billion and core EBITDA of SEK 0.8-1.1 billion. The company extended its multi-year partnership with Finnish telco Elisa for linear and streaming distribution, signed a new long-term deal with Polish operator Play following a prior merger, divested UK operations and studio activities, enhanced its content strategy with hits like Paradise Hotel and new launches such as Better Sex, and secured key sports rights while optimizing sublicensing and advertising monetization.