NOVUS GROUP INTERNATIONAL AB
NNGM:NOVU2.86
SEK
-0.14
(-4.67%)
ISIN
SE0001989260
Return %
Stock
S&P 500
1Y
-10.06
14.20
3Y
-28.86
81.12
5Y
-57.63
68.34
Capital Structure
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in mil. unless spec.Quarterly Revenue
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in mil. unless spec.Company Description
- CEO
- Ana Serafimovska
- Sector
- Commercial services
- Industry
- Miscellaneous commercial services
- Address
- Stockholm Sweden
- IPO Date
- Jun 1, 2007
- Website
- novus.se
- Similar Companies
- Business
- Novus Group International AB is a Sweden-based knowledge and insight company specializing in market research, public opinion polling, brand intelligence, and strategic business consulting. Founded in 2006 and headquartered in Stockholm, Sweden, the company provides quantitative and qualitative data analytics and advisory services to corporations, government agencies, non-profit organizations, and media institutions across the Nordic region and international markets. The company operates through a comprehensive suite of research products and insight solutions, including: public opinion and political polling, encompassing national voting intention barometers, election forecasting, and public policy sentiment analysis; brand and communication tracking, providing brand health monitoring, campaign effectiveness evaluations, and public relations impact assessments; customer experience and loyalty analytics, comprising customer satisfaction indexing, Net Promoter Score benchmarking, customer journey mapping, and B2B/B2C market perception studies; employee engagement and workplace climate research, delivering organizational health audits, employee satisfaction surveys, and leadership evaluation metrics; and bespoke consumer market research, offering target audience segmentation, concept testing, pricing research, and behavioral trend analysis. Research operations are supported by Novus Group International AB's proprietary probability-recruited web panel, Sverigepanelen, alongside telephone interviews, digital survey platforms, and qualitative focus groups. In recent operational and strategic developments, the company has integrated automated dashboard reporting and advanced analytics technologies to expedite real-time insight delivery for corporate clients; strengthened its management consulting practice to bridge empirical survey data with executive decision-making; expanded its international research capabilities through its continued representation as the exclusive Swedish member of the Gallup International Association; and broadened its media partnerships for societal and political opinion tracking while updating panel verification protocols to preserve data integrity and representative sampling.