Proport Invest AB (publ) is an acquisition-driven investment and venture development company specializing in scalable digital growth businesses across the e-commerce, Software-as-a-Service (SaaS), artificial intelligence (AI), and digital media sectors. The company operates through a hybrid business model combining wholly owned, cash-flow-generating operational subsidiaries with strategic equity investments in emerging enterprises. Proport Invest AB offers a structured venture accelerator platform known as the Proport Model, providing operational resources and specialized expertise in exchange for equity ownership. The company's primary products and services encompass Media for Equity services, delivering multi-channel advertising, media distribution, and brand visibility through its financial news platform subsidiary Finanstid Media AB; Search Engine Optimization (SEO) for Equity solutions, offering search visibility optimization, organic traffic acquisition, and data-driven digital marketing through specialized operating units including Quantum SEO and Growth Marketing Sweden AB; IT for Equity and technical engineering services, providing custom software development, e-commerce platform architecture, and digital infrastructure support via Hero Ecom; and strategic corporate development services, comprising capitalization advisory, merger and acquisition execution, and cross-portfolio synergy management. Proport Invest AB primarily serves early- to growth-stage technology startups, online merchants, and digital service providers across Sweden and the wider Nordic region. In recent major developments, the company executed a corporate reorganization and rebranding from THiS Less-is-more Group AB to Proport Invest AB, accompanied by a listing on the Spotlight Stock Market under the ticker PRPORT. Expanding its footprint in automated digital marketing and artificial intelligence, the company entered into an agreement to acquire 100 percent of the share capital in Growth Marketing Sweden AB, including its subsidiary Nordic AI Growth AB. Additionally, the company initiated a rights issue of approximately SEK 15 million to accelerate acquisition-led expansion and support its financial roadmap, while portfolio holding Avionero AB secured conditional approval for a public market listing on Spotlight Stock Market. Proport Invest AB is headquartered in Stockholm, Sweden.