- Business
- Tura Group AB is a Nordic distributor and brand owner specializing in consumer electronics accessories, lifestyle goods, and professional imaging solutions. Founded in 1976 and headquartered in Kungsbacka, Sweden, the company operates across Sweden, Norway, Denmark, and Finland, supplying mass retailers, consumer electronics chains, e-commerce merchants, and specialty stores through its core operating subsidiary, Tura Scandinavia AB. The company offers a comprehensive range of products across multiple primary categories: consumer electronics accessories, encompassing audio headphones, true wireless earphones, portable speakers, smartphone cases, screen protectors, charging cables, power delivery units, computer peripherals, gaming hardware, and television mounting systems; photography, video, and optical equipment, comprising camera bags, tripods, lenses, optical filters, memory storage media, and studio lighting equipment; professional imaging and commercial printing solutions, encompassing high-end photographic hardware, production monitors, and specialty printing systems; lifestyle, wellness, and ergonomics products, including posture support gear, ergonomic office accessories, smart home devices, household electronics, and childcare products; and 3D printing technologies, consisting of 3D printers, filament materials, and technical components. Tura Group AB manages the regional distribution of prominent international partner brands such as Hama and Boya alongside proprietary and owned lifestyle labels, including Swedish Posture, Happy Plugs, Golla, and Nilas3D. In recent developments, the company completed a reverse merger with the Nordic Growth Market (NGM)-listed vehicle SPACett AB in 2022 to form Tura Group AB and establish its current public listing structure. Since then, the group has executed an active acquisition strategy to diversify revenue streams and broaden its product portfolio: in 2023, it acquired lifestyle audio brand Happy Plugs AB, 3D printing specialist Nilas3D, and Finnish design accessory brand Golla Oy; in 2025, the company acquired Inspirera & Co AB, securing the Swedish Posture brand to accelerate its presence in the health and ergonomics market, and completed the acquisition of the Nordic Entertainment Division from Exertis CapTech, significantly expanding its distribution footprint into toys, books, and consumer entertainment products.