- Business
- NIKE, Inc. (NYSE: NKE) designs, develops, and markets athletic footwear, apparel, equipment, and accessories worldwide; its core portfolio encompasses performance footwear and apparel across running, basketball, soccer, training, and lifestyle categories including flagship brands such as Nike Air, Air Max, Nike Free, Flyknit, Dri-FIT, and Jordan Brand; equipment and accessories cover bags, socks, digital devices, and sports gear sold through retail stores, digital platforms, wholesalers, and distributors targeting athletes, consumers, and professional teams. Headquartered in Beaverton, Oregon, the company traces its origins to 1964 when founded by Bill Bowerman and Phil Knight as Blue Ribbon Sports, rebranding to Nike in 1971, and operates globally with key facilities in the United States, Europe (Hilversum, Netherlands), Greater China (Shanghai), and Boston for Converse, its subsidiary brand. NIKE serves diverse segments including men's, women's, and youth markets with a focus on innovation-driven products for sports like track, football, and golf. In recent developments, NIKE unified its Innovation, Design, and Product teams across Nike, Jordan Brand, and Converse into a single athlete-focused engine in 2025, accelerating advancements like Aero-FIT cooling apparel, Air Milano, Nike Mind, and Project Amplify platforms; the company secured $3 billion in new credit facilities in March 2025, replacing prior agreements to bolster working capital and corporate purposes; additionally, NIKE partnered with Skims to launch NikeSkims women's activewear in spring 2025 and initiated collaborations with Vaquera and Martine Rose for bold footwear and gaming extensions.