- Business
- NIKE, Inc. is a global designer, developer, marketer and seller of athletic footwear, apparel, equipment, accessories and services, serving men, women and kids through the NIKE Brand, Jordan Brand, Converse and Global Brand Divisions. Founded in 1964 and headquartered in Beaverton, Oregon, the company operates worldwide across North America, Europe, the Middle East and Africa, Greater China, Asia Pacific and Latin America, with sales through wholesale accounts, NIKE Direct retail stores and digital platforms, including Nike.com and the Nike app. Its product portfolio includes running, basketball, training, sportswear and outdoor footwear; performance and lifestyle apparel; equipment and accessories such as bags, socks, sport balls, eyewear and timepieces; and licensed and branded merchandise under trademarks including NIKE, Jordan, Jumpman, Converse, Chuck Taylor, All Star, One Star, Star Chevron and Jack Purcell. In fiscal 2026, NIKE reported revenue of $46.4 billion, and management described its current strategy as “Win Now,” emphasizing a reset in pricing, inventory and marketplace execution, a renewed focus on wholesale relationships and a more balanced mix between direct and partner-led distribution. Recent developments include the August 2026 appointment of Jane Ewing as executive vice president and chief commercial officer to lead the global Marketplace organization, the June 2026 CFO transition to David M. Denton, the January 2026 geography leadership changes in EMEA, Greater China and APLA, and new product and partnership activity such as the Pegasus Plus 2 running shoe, the Air Jordan 41 basketball shoe and a partnership with RAJ Sports to advance women’s sport.