Mathew Stanton
Good morning, everyone, and thank you for joining us for our FY '26 results briefing. I'm Matt Stanton, CEO of Nine Entertainment.
And joining me here today is our CFO, Martyn Roberts. On both the continuing business and pro forma basis, we have reported growth in revenue, EBITDA and EBITDA margin in FY '26.
Continuing business revenue of $2.2 billion resulted in EBITDA of $379 million, which grew by 17% and is the basis on which the analysts are forecast. On the same basis, NPATA of $147 million and EPSA of $0.093 were both up by 11% -- on a pro forma basis, which includes a full year of QMS in both periods, so like-for-like, on revenue of $2.4 billion, Nine reported group EBITDA in FY '26 of $516 million, up 6% on PCP.
The company intends to pay an unfranked final dividend of $0.03 per share. This brings the full year dividend to $0.075 per share.
And of course, we also paid a special dividend of $0.49 per share fully franked in September last year following the sale of a stake in Domain. Our net debt at the end of June of $658 million equated to leverage of 1.7x, which is slightly better than the guidance we gave 6 months ago.
For FY '26, we are pleased to report profit growth from our outdoor, our mastheads and streaming and broadcast against the backdrop of our significant portfolio realignment and soft advertising market. On a pro forma basis, Nine's outdoor business QMS reported revenue and EBITDA growth of 15% and 18%, respectively.
This was driven by above-market growth in the key categories of large-format and street furniture in both Australia and New Zealand. QMS' revenue growth was augmented by new contract and site rollouts as well as the strong performance from the City of Sydney Street Furniture business.
We also reported EBITDA growth for our mastheads, underpinned by a further 15% growth in digital subscription revenue. Nine's quality journalism continues to drive growth in our subscription and licensing revenues.
We also reported combined EBITDA growth for streaming and broadcast, underpinned by 34% growth to a record result at Stan and tight cost control in total television. During FY '26, we have also made significant progress in our strategic initiatives.
During this latest half, we have completed the sale of Nine Radio and our NBN and Darwin affiliates as well as Pedestrian and our stake in Future Women. We have completed the purchase of QMS and have subsequently locked in the next generation of our NRL rights, all significant achievements that markedly improve the position of our business for the future.
We believe our portfolio now offers the greatest opportunity for optimizing the combined value of our assets, underpinning long-term growth and value for our shareholders. We have continued with our cost-out program and now expect to exceed the previous target of $160 million over the 3 years to the end of FY '27.
Post year-end, we also announced some structural changes to publishing, which will result in a net headcount reduction of around 35 people. Within this, we are investing in further growth opportunities as the business model continues to evolve.
We continue to focus on efficiently utilizing content across Nine, 9Now and Stan, using each platform as a promotional tool for the other and consolidating our promotional and marketing functions. And we continue to grow our presence in the video advertising market with ads sold on Nine and 9Now as well as Stan Sport, HBO Max and recently launched in Stan Entertainment.
During the year, we successfully democratized AI within the business, continuing to expand the use internally, including promos, creative, semantic search and credit collection. A significant milestone was the signing of our first licensing agreement with major Australian corporate partners.
These deals allow these organizations to use Nine's premium trusted content to ground their own large language models. Later in the period, we also signed an Australian-first AI agreement for news media content with Microsoft Copilot, allowing Nine's professional high-value journalism to play a crucial role in AI outputs generated by millions of Microsoft Copilot users.
Together, these initiatives create a new high-margin revenue stream that acknowledges the fundamental value of our journalism in an AI-driven world. Technology remains at the forefront of our industry.
And during 2026, we have made some significant investments. We've accelerated our aim of single platform delivery with the initial launch of our total sales trading platform and further development of our integrated consumer platform.
And we are also significantly progressed in our project to digitize Nine's publishing and video archives. At this point, I'll hand over to Martyn to talk through the group financials.
Martyn Roberts
Thanks, Matt, and good morning, everyone. Before I present the P&L, I'd just like to take a minute to acknowledge that this year's results are very complex due to the M&A transactions we made during the year and the noncash impairment we have taken on Total TV.
This slide provides context to help you navigate these results. Starting with portfolio changes, we've carved out discontinued operations, removing divested assets like Domain, Radio and Pedestrian from our underlying results, while treating NBN and Darwin as affiliates from the 1st of July 2024.
When we refer to continuing business basis, this includes QMS results from the 31st of March acquisition date. When we refer to pro forma results, this includes QMS for the full year in FY '26 and FY '25 to provide a like-for-like comparison of performance.
In terms of adjustments, under AASB 16 lease accounting, we have applied Nine's lower cost of debt to QMS right-of-use assets, which increases their AASB 16 depreciation while reducing AASB 16 interest. On operating metrics, following the QMS acquisition, we are moving to introduce EBITA, NPATA and EPSA as core profit metrics for QMS and the group.
Acquiring QMS brings significant site lease intangibles onto our balance sheet, which amortized directly through the P&L as a noncash expense. Moving to these metrics removes this noncash expense, which requires no cash CapEx for replacement to accurately reflect the underlying cash conversion and core trading performance of the group.
EBITA is also the benchmark valuation metric for out-of-home media assets, giving shareholders and analysts a clean like-for-like basis to evaluate Nine Outdoor against market peers. I would also like to add that for the first time, we have today issued our full annual report on the same day as our results.
This report includes our inaugural ESG reporting as well. The next 2 slides cover the detail of our P&L on both the continuing business and pro forma basis, as Matt has already covered.
Slide 8 details the composition of specific items, which totaled a net cost after tax of $481 million for the year. Aside from the impairment and the content-specific provisions, which I'll touch on, on the next slide, the major components of specific items included restructuring costs, primarily redundancies of $14 million and around $25 million of transaction costs, mainly relating to the acquisition of QMS and our divestments.
The technology transformation projects include development of Nine's total trading platform and our HRIS Workday. The biggest component of specific items relates to the accounting net impairment of Nine's total TV business of $434 million after tax.
Page 9 details the components of the impairment and also shows the future year P&L impact. The impairment has been made mainly against broadcast licenses, PP&E, software and legacy international content rights.
Importantly, no impairment or onerous contract provisions have been applied to our sports rights or local programming, which continue to deliver strong advertising revenues and benefits across the broader streaming and broadcast business. With part of the impairment taken against property, plant and equipment, there will be a reduction in FY '27 depreciation expense of $36 million.
Also in this table is the impact of the content-specific provision. This provision of $23 million relates to a number of U.S.
series acquired in the past under a legacy life of series deal, which we are no longer utilized. The waterfall chart on Page 10 illustrates our ongoing work on costs.
Through FY '26, we have removed a further $70 million of recurring costs, taking our 2-year total to $130 million. As a result, we are now on track to exceed our previous 3-year estimate of $160 million in annualized savings through the end of FY '27.
A strong focus on costs and efficiency of spend is now deeply ingrained in Nine's DNA. And whilst we're ahead of earlier targets, we will continue to focus on further opportunities going forward.
Page 11 shows the movement of Nine's net debt from the starting position at 1st of July 2025 of $450 million to the $658 million we have reported for 30th of June 2026. This includes the net impact of the Domain sale and special dividend, the sale of Nine Radio, NBN and Darwin as well as the acquisition of QMS.
It also includes the $170 million in capital gains tax that has been paid across the year due to the sale of our share in Domain. Leverage of 1.7x at June 2026 post completion of our M&A transactions was slightly below previous guidance.
Whilst the recent asset sales have done much to offset the capital gains tax relating to the Domain sale, much of this benefit will be reduced in FY '27 by the voluntary prepayment of FY '27 and FY '28 PAYG installments. These prepayments ensure Nine's franking account balance returns to a surplus as soon as possible following the impact of the fully franked special dividend and the tax benefits realized from sale transactions.
This will obviously result in reduced tax payments in the next 2 years. As a result of these prepayments, Nine is expecting leverage to remain broadly around current levels through FY '27.
We've included a new slide on Page 12, which shows the key metrics of our debt profile. We are fully hedged for FY '27 interest and 50% hedged for FY '28.
In the coming weeks, we will commence an amend and extend process to increase the tenor of the 3 tranches of our net debt. And with that, I'll now hand back to Matt.
Mathew Stanton
Turning now to the divisional results. Looking first at the performance of Nine's mastheads on Page 14.
We can see that with total revenue up by more than $10 million, growth in digital revenues more than offset the decline in print. We were particularly pleased with our digital subscriber performance, which resulted in digital subscription revenue growth of around 15%.
That marks the sixth year out of the past 8 that we have achieved double-digit subscription revenue growth. The modest 3% decline in print sales was similarly pleasing.
Nine's Metro mastheads were, however, impacted by the softness in the broader advertising market. We reported another strong cost performance from the mastheads with underlying cost inflation and targeted investment predominantly offset by savings from print as well as the $4 million net reduction in defamation provisions.
Overall EBITDA growth of $6 million to $153 million resulted in a 33% margin. The AFR was a standout performer with high single-digit revenue and EBITDA growth across the year.
In terms of overall publishing results, which include nine.com.au and Drive, we reported revenue of $518 million and a combined EBITDA of $150 million, which was down marginally on FY '25. We announced the sale of Pedestrian in June for a nominal sum, but with an incremental tax loss benefit of around $18 million.
As a result, this is excluded from both FY '25 and FY '26 as a discontinued business. After a disappointing contribution from nine.com.au, we relaunched the business late in the period, streamlining the website and app and refocusing the content on a more monetizable audience.
We continue to invest in Drive, and we're rewarded with 27% growth in revenue, driven by 88% year-on-year growth from the Marketplace business. Drive remains well positioned for future growth.
Moving on to streaming and broadcast. Together, our streaming and broadcast business recorded EBITDA growth in FY '26 with a record result at Stan and a relatively robust result for total television, underpinned by solid cost performance.
During the year, Nine brought its streaming and broadcast businesses closer together with a number of key initiatives, in particular, the continued optimization of our market-leading content across both platforms with a great example being the innovative MAFS after the dinner party offering from Stan, driving new subscribers to Stan. From a technology perspective, Nine is working towards the unification of the Stan and 9Now tech stacks and the use of the Nine user ID to direct further traffic to Stan through our Pathways to Stan initiative.
We continue to focus on Nine's premium offering in the digital video advertising market with the introduction of ads on Stan Sport, coupled with our sales agreement with HBO Max. In total, digital video advertising sold by Nine in the latest half of FY '26 grew by around 20%.
Now it's been a time of transformation for streaming and broadcast as we position ourselves for the future, enabling these latest results with strong growth at Stan and a resilient result for Total TV in a difficult free-to-air advertising market. Turning to the results for Total TV on Page 17.
The $134 million in EBITDA reported by Total TV was down 12% on FY '25. Audiences remained strong.
For the past 6 months, Nine recorded audience growth for total TV in total people and 25 to 54s as well as 5% growth in the younger 16 to 39 demographic with shows like Married At First Sight up 8%; the NRL season to date, up 6% and a record men's State of Origin series up 9% on last year. While audience performance was strong, the broadcast TV advertising market was soft, cycling both the Paris Olympics and the positive impact of the April, May 2025 federal election campaign.
The total TV ad market declined by 10% for the year. Nine's revenue were down 9%.
However, excluding the Olympic impact, we estimate revenues were down circa 2%. Total television costs declined by $80 million as Nine again achieved efficiencies.
Adjusting for the Olympic impact, costs were down marginally with cost savings of around $55 million, offsetting content and wage inflation. In FY '26, Stan reported its fourth successive year of profit growth for a record EBITDA result of $81 million, up 34% on FY '25.
Revenue growth of 16% was underpinned by the strong performance of Sport. The new Premier League contract underpinned 50% growth in average sports subscribers and enabled a price increase in July 2025.
As a result, ARPU across the year increased by 8%. Stan's margins expanded further across the year.
Entertainment costs were down year-on-year, showing ongoing cost discipline across the entertainment portfolio, while higher sport costs reflected acquisition of the Premier League rights. Following on from the successful inclusion of advertising in Stan Sport in 2025, Nine has recently introduced an advertising tier to Stan Entertainment, furthering Nine's ability to generate incremental revenue in the digital video market.
The next couple of slides focuses on the pro forma results of our outdoor advertising business, QMS. As we only owned the business for 3 months, the actual EBITDA contribution was $54 million reported or $25 million pre-AASB 16.
These results are covered in detail in Appendix 2. On a pro forma basis, QMS reported growth in net revenues of 15% to $295 million.
This compared with the industry growth of 6% in Australia and 11% in New Zealand. The outperformance stemming from QMS' concentration on the higher-margin categories of the market as well as the rollout of incremental sites.
Slide 20 shows the pro forma profit performance of QMS for the year to June 2026. On a pre-AASB 16 basis, QMS reported EBITDA of $88 million, at the high end of the guidance we gave in early June and 15% up on FY '25.
QMS finished FY '26 in a strong position, highly digital, innovative with long-term leases and positive operating momentum. The alignment with Nine is clear: digital screens, scale, data and sales relationships.
QMS extends Nine's multi-platform advantage and reinforces our strategy around brand building and premium environments. Moreover, we have been really pleased with the QMS team, not just the quality, but how they have fitted in and work seamlessly with the broader Nine Group.
We see a lot more opportunity to come in FY '27 and beyond. Wrapping up these results, our ASX released this morning includes an updated outlook and view of current trading, which I refer you to.
Our reshaped portfolio provides us with a markedly different earnings profile with a greater weighting to growth and a further cross-platform opportunities. As a result, we expect to report another year of pro forma revenue and EBITDA growth for Nine in FY '27.
Operationally, through Q1 to date, Nine has recorded ongoing growth in growth assets of digital publishing, QMS and Stan, while the broadcast advertising market remains challenging. On the regulatory front, the recent passing of the news bargaining incentive by the Australian Parliament is arguably the most consequential outcome for Nine and other media companies as it delivers long-term sustainable investment in journalism.
It's rightly a testament to the critical democratic and cultural value of our journalism and the news brands that Nine nurtures and invest in. This means the tech platforms that benefit from our journalism will fairly pay for its value.
It's this same principle that underpins why Nine continues pushing for AI companies to come to the table and negotiate agreements for the use of our intellectual property in their AI models. We agree with the Prime Minister's strong words.
If you invest in creating journalism and artistic work, you must retain the right to determine how it's used and where it's worth. Anything less is theft.
In the year ahead, we look forward to hearing from more from the Albanese government on the steps to make the digital advertising market fairer. This is based on the ACCC's recommendations to bring much needed transparency and guardrails to the digital advertising supply chain.
Another way of ensuring ongoing sustainability of the Australian media industry would be to ensure companies such as Nine receive a fair share of the government's significant advertising spend. In FY '26, we laid the foundations for further growth in profitability and shareholder value going forward.
In FY '27, we expect to further leverage these foundations, focusing on the significant opportunities provided by our content and platforms and the technologies that link them together. In FY '27, our key growth engines of outdoor, streaming and digital publishing are expected to account for more than 60% of revenue and 70% of EBITDA.
Our reshaped portfolio balances the drivers to Nine's long-term profit across subscription and structurally growing advertising assets with a markedly lesser reliance on legacy advertising assets. This will be achieved through the operational execution of our core operating business, augmented by our commitment to technology initiatives, including AI and licensing.
Of course, delivering on our QMS acquisition is at the fore. QMS' growth going forward is underpinned by its strong lease profile and contract momentum, while the opportunities with Nine are just beginning to be realized.
There remains significant opportunity for value creation in streaming and broadcast as we continue to optimize the business, focusing on our premium content and the growth opportunities of streaming. Future News is a material project, bringing our news to the forefront of technology and efficiency, and that will launch later in the year.
The combination of our tech stacks will both create efficiencies and further alignment between Stan and 9Now. We are pursuing incremental revenue opportunities, growing our presence in the digital video ad market and extending our off-platform presence.
We are doubling down on our SME product, Nine Ad Manager, with the opportunity to extending by our ownership of QMS. The value of Nine's content continues to be recognized by audiences, subscribers and advertisers and now a new growing revenue stream is emerging through third-party licensing and AI deals.
The recently passed news bargaining legislation paves the way for commercial payments from the big tech platforms. We'll continue to progress our technology initiatives, including AI, additional licensing opportunities for our content and the further development of the Nine single platform delivery initiative.
The changes we have made to both our portfolio and operating structure position Nine as a digitally focused and growing media company, deeply connected to consumers and advertisers and similarly committed to enhancing shareholder value. So now Martyn and I will take your questions.
Thank you. Operator, if you could pass through our first question.
Thank you.
Operator
[Operator Instructions] First question today comes from Eric Choi with Barrenjoey.
Eric Choi
Could I ask a couple, sorry? Just the first one on the guidance comments.
I think you guys previously gave us splits for your non-growth and growth EBITDA. And now you're saying your growth EBITDA or your growth division EBITDA is going to be about 7% of the total in FY '27.
If you kind of do all the math on the nongrowth divisions were kind of $160 million to $170 million in FY '26 and if that $160 million to $170 million holds into next year and you sort of gross that up, it sort of suggests you're guiding to group EBITDA of about $550 million, maybe a bit more. So that's the first question, if I could check that.
Did you want me to go with the second one?
Mathew Stanton
Yes. Go.
Second -- what's the second question? Myself and Martyn will take them.
So give us the second one, I'll see which one will go first.
Eric Choi
Awesome. Maybe just on AI/content monetization, and I apologize if I missed this, but there's been a number of things you guys have done now.
Obviously, you've done the July Copilot deal. February, I think you flagged some 7-digit enterprise deals.
And then I don't know if you won any other new enterprise deals. Probably individually, they're not material enough for an ASX release.
But I'm just wondering if you bundled all of that together, would you be kind of be breaking that 5% or $25 million materiality threshold? And then -- sorry, not full, but obviously, on top of AI and content, you could get better revenues again.
So if you put all those things together, could you get publishing EBITDA or publishing revenues kind of up in '27 versus '26?
Mathew Stanton
Yes. Thanks, Eric.
So a number of questions in those. But I'd say the 2 questions, maybe I'll take the second question first and then maybe I hand over to Martyn for the other question.
I say a few words. Yes, look, the AI deals that we have in place and the Microsoft Copilot, fair to say there's a good pipeline of those as well to come through.
But at this point in time, they wouldn't breach the 5%. So we wouldn't go the $25 million you talked about then.
It wouldn't be above that, but there's a number in the pipeline. The second question around the News Media bargaining around Meta as well.
And would that situation -- would there be a situation where we could see growth in publishing? Well, yes, there is.
I mean there's a number of variables that fly around, not just News Media bargaining. But yes, there is a world there of growth in publishing.
And we'll see, and I'll give an update of where we go through the course of the year as negotiations or not go forward. If you talk about your first question around guidance around that, we're not going to steer to an exact number from a guidance point of view.
As you can imagine, there's still a number of ups and downs and opportunities and also risks to manage. I don't know, Martyn, if you've got anything to say on it?
Martyn Roberts
Yes. I think what we've said before is that 45% of revenue in FY '25 was for non-growth businesses.
I'm not sure whether we'd ever said what the EBITDA split was. But if your assumption is that in FY '26, the non-growth businesses were $160 million to $170 million and that they stay flat and you gross that up by 30%, then you do get to a number of $550 million.
But that's got a lot of assumptions in it in terms of whether those businesses stay flat or not. So there's a lot of variables in that.
So the main guidance we're giving is that we're going to focus on revenue and EBITDA growth in FY '27 after growth in FY '26.
Operator
Your next question comes from Entcho Raykovski with E&P.
Entcho Raykovski
My first question is just a clarification around the guidance. Your expectation for growth in FY '27, do you expect that you'll deliver this even without the $40 million benefit from the TV impairment?
Or are you sort of taking that benefit within your guidance? Maybe you can give a straightforward that one, if you can answer that, and then I've got a couple of others.
Mathew Stanton
Yes, Martyn, do you want to take that?
Martyn Roberts
Yes. I think our guidance is that we'll have EBITDA growth over and above that $40 million of benefit from the write-off of that content.
Entcho Raykovski
That's very clear. And then on the QMS, given QMS revenue is up in the mid-teens in the first quarter, I mean, it seems like your expectation for double-digit growth in EBITDA.
So you've got the synergy impact on top of that, but that feels like it's more of a floor, particularly because the comps look like they get easier as the year progresses. I suppose my question is, is that the case?
And is there perhaps anything to flag on margins, which perhaps will put pressure on EBITDA if the revenue trend continues to sort of sit in that mid-teens level, particularly given that you've won the Auckland Transport contract, I suspect that's a contract which is slightly lower margin.
Mathew Stanton
Yes. Look, that's kind of -- it is slightly lower on the Auckland contract.
Look, with QMS, we're very pleased with the acquisition in the first quarter. We had good performance.
We see double-digit growth continuing. We have the Auckland rollout going, but also we've got Metcash coming online from September, October.
That will start to build from there as well. So we see continued growth from that business.
I mean that's where we're at. It's a good business, and we're starting to integrate it more and more with Nine and taking some opportunities there as well.
Entcho Raykovski
Okay. And just last one, Stan.
I mean obviously, you guided to growth in I'm just curious how you think about the ongoing inflation of the cost base. Firstly, I know you can answer that in 2 steps into '27 and then beyond, particularly once it comes to renewal of the Premier League rights and the UEFA competition rights because I assume there will be some step up, and I don't expect you to necessarily give specifics, but how do you think about that step up?
Do you think it will be a bigger step-up into '28? And what are some of the levers that you've got?
Do you think -- is there a subscriber opportunity out there is ARPU the key lever that you can pull?
Mathew Stanton
Yes, sure. No, we're very pleased, obviously, with Stan's performance this year with stellar growth coming through.
And some of that helped by the EPL first year of the deal, not just that, there were some other areas as well that we had. We like the product.
We still work for another 2 years under the current contract we have. Yes, we'd like to be involved to extend that forward if we can.
through there. And one would expect that it would be slightly higher given where the Optus situation was and we took advantage of that.
But there are opportunities and levers still to increase EBITDA through this, and we have that both through volume of subscribers and pricing as well. So we're well placed with Stan going forward, and there's good levers we can do to continue the growth pattern.
Operator
The next question comes from Ailsa Lei with UBS.
Ailsa Lei
I've got 3 questions. If I just go one by one.
Firstly, just a question on the new ad tier on Stan. Could you please talk through the thought process around the product features, your expectations for ARPU impact in the short and long term as well as sort of the subscriber mix in terms of trade down versus new?
Mathew Stanton
Yes. Do you want me to answer them?
I'll go one by one, if that's how you want. Yes, the new ad tier, well, we did the Stan Sport ad tier in FY '26.
That's worked very well. We're very pleased with that and how we went about that.
And more of a sort of sponsorship type sort of ad tier, if you like, not really spots and dots you have on traditional TV. So that's worked well.
On August 1, we launched our entertainment ad tier, and we took the price down from $12 for the base tier down to $10 for the new ad tier. Now the people on $12 just reverted back down to $10.
We have ads going through there. It's selling well at this point in time.
And we have seen a bit of trade-up from those on $12 upper tier as well going through. Until we get through the next couple of months, though, we can't really work through the churn of them.
And when we do our math on it, we look at what is the access to, will we get more volume through and what will the revenue side be? And we thought the $2 down is sort of net flat for us, but we'll see and we'll adapt as we go for it.
But so far, so good on it. Next one.
Ailsa Lei
Wonderful. And then just on my second question on the new Metcash retail media partnership you previously announced, given the initial is for 860 screens against the potential 3,000-plus retail locations they have.
Could you please just give us some color on what potentially needs to happen or maybe a time line for this to occur?
Mathew Stanton
Yes. So look, we'll start with the 860, as you say, and roll those out, and then we'll go through a process and see how they're working.
I mean obviously, some stores will be different to other stores, whether that be a liquor store, grocery stores or hardware stores as well and how they exactly work. It won't work potentially on everything.
But we'll review the performance of those with Metcash and Metcash working closely with them and decide on what is the appropriate level of rollout for there. So there's no real time line on that.
There's no steps where we have to take. I think we're very focused now because I think the launch is in September, early September.
So we're looking to get those out as quick as possible. And then we'll review as we go and with Metcash and decide what they want to do.
Third question?
Ailsa Lei
Yes. Understood.
And then just on my last question, sorry, on the cost-out program, wondering how much of what's left for FY '27 is already locked in versus identified? And if you could give us a sense of how much of that savings we can expect to drop down to EBITDA versus reinvest it back?
Mathew Stanton
Yes. Okay.
I mean it's difficult to give an exact -- I don't really want to give an exact number. What I'd say is we're ahead of where we said we were going to be and we'll deliver that.
We pretty much identified the buckets of areas of where we will look to get that from. I think though, the reality is we're in a continuous change moment in media.
And I think we continue to evolve our business model in all our divisions. They'll all change and work and some will work together closely as well to be more efficient and effective.
So at this point in time, I think you're going to see continuous change, continuous where we will take some cost out of the business, but also reinvest around where the growth areas are. So you can't say it's just going to be one number and that's it.
It will be a continuum as we change and evolve the businesses.
Operator
The next question comes from Fraser McLeish with MST Marquee.
Fraser Mcleish
Martyn, it's also a bit going on, so I've got a few questions if that's all right. But just if you could Matt talk a bit about BVOD and how you're going with improving your monetization of BVOD.
I think in the second half, your BVOD revenues were up 5% or something, which is obviously better. But I mean, audiences are growing a lot more than that.
So it still feels like you're kind of under monetizing BVOD. I maybe just ask that one first.
Mathew Stanton
Yes, sure. No, you're right.
I think we are under monetizing BVOD. I think that's absolutely right.
I mean we were up 5% second half, as you said. Don't forget the market was pretty soft, especially that fourth quarter for us, so April, May, June, the market was pretty soft.
So we have 5% growth. But the issue we have that we're working through of how do we monetize that more is really down to the sell-through rate that we're getting on BVOD.
And it's an important point, and we need to improve the sell-through rate. And there's a few things we're working through at this point in time.
The first thing probably to say is around frequency capping. Frequency capping on BVOD is very different to free-to-air and actually is more restricted on BVOD.
So we're looking to unleash that a little bit. So that will be a material impact if we do that.
The second thing is around co-viewing, which I know we've mentioned a few times before, but the co-viewing, we do measure now co-viewing. In digital, don't forget, they do -- it measures on a one-to-one basis versus TV is more of a to 1 point something basis as people watch it.
And so we're working on the co-viewing area as well. So that's something we're measuring now and we'll look to change.
And third area around SME is a market we've not been in, so we'll look to go through there. And that's not -- we're not going to switch that on overnight.
I want to be clear. We will do that over a period of time.
So we'll start to see some benefits coming through the back end of FY '27, but into FY '28 and '29. One of the big enablers we've talked about and it's something actually we're doing with Seven at the moment is this joint venture on the DSP, and that's our inventory pipelines.
To get that, we'll make it more transparent for us to be able to trade on BVOD. So there's a number of strategies we've got in place.
There's no silver bullet, but we've got some really good opportunities, and we think longer term, we're in really good place to improve that sell-through rate and take more money out of that digital video market. So...
Fraser Mcleish
Great. That's helpful.
And my next one was just on news media bargaining incentive. I think the press is talking about it's being aimed at generating $250 million sort of similar to the previous legislation that was there or the current legislation and potential for split sort of 4 ways roughly, 25% would be around about $60 million potentially for Nine.
Is that your understanding of the numbers?
Mathew Stanton
Look, I have to be very careful from a commercial point of view, obviously, frank on this one. And look, there's a lot of work to be done.
We're very pleased with the situation where we're at is now. We've got a framework that we can work through.
Obviously, we're very keen to do deals with the tech companies. So we'll be very proactive from that point of view.
If we don't go through a deal, then the charge comes into place through there, and there will be mechanisms we have. I think rough, I would be sort of assuming when we get through the first year because the first year, don't forget, we'll have a catch-up because it's backdated down to 1st of January '25.
So there will be a backdating in the first year. But once you get through that first year, one expects pretty much where we were probably before when we had the Google and the Meta deals in our P&L.
That would probably be about the right sort of level to assume going forward. So yes.
Martyn Roberts
Yes. The other thing I'd add, Fraser, is that, obviously, that pool would only exist if people don't do deals.
And obviously, we're trying to do a deal with Google, et cetera. So therefore, that would take that out.
And I think to just say it's going to be divided by 4, that's not really how it's going to work because I think there's already a 10% deduction to go to retail press, and it's based on the spend on core news going forward. So I think 25% -- if it was a big pool, 25% would be higher than what I think we would anticipate in terms of what we get through from that.
Fraser Mcleish
Yes. Great.
That's helpful. And just a couple of quick ones, Martyn, for you.
The CapEx you've guided for next year for '27, $150 million to $170 million, are you able to just roughly split that down into outdoor and other? And is that your kind of normal CapEx number going forward now, do you think?
Or is '27 still a bit of an elevated year?
Martyn Roberts
Yes. Well, within that number, it's about $35 million for QMS.
I think what we've said is we'd like to spend more because the return on investment certainly on the QMS deals that we've seen so far are a very good return on investment. So that's what the plan currently in terms of current contracts and sites.
We're obviously looking for new contracts, new sites, et cetera. So that may increase.
The rest is across the board. So TV is about $25 million, publishing about $25 million and the rest is tech investment that we've got going on through the business.
I think what we've seen though in the past, I mean it's just come out 12 months to me now is that whatever we've guided, we're probably traditionally underspent and we'll try and get better value for our money going forward. So put QMS to one side, I'd say that's at the top end of where we'll end up, and then we'd like to spend more on QMS if we could.
Fraser Mcleish
Great. And sorry, one last one.
Just that net debt number, I didn't quite catch the prepayment thing and stuff that's going on with that. And what -- if you strip that out, what's your actual sort of pro forma or adjusted net debt?
Martyn Roberts
Yes. So the prepayment was basically to avoid us having franking credit tax because we would have been in a franking credit deficit.
So that payment was about $105 million. It represents roughly about 2 years of PAYG tax.
So it's essentially a prepayment of tax. So if you think our gearing was at 1.7x at the end.
Absent that payment, we would have been about 1.5x. But we'll obviously get the benefit of that in the next 2 years because we'll prepay that tax that you won't see any -- hopefully, any tax payments in the next 2 years cash flow.
Does that make sense?
Fraser Mcleish
Yes. So if you net -- you're going to get capital gains tax -- sorry, you've prepaid -- you've got some refunds, then you've got that.
What would your kind of if you compared your net debt on a sort of adjusted basis to what you previously said, what would your net debt be?
Martyn Roberts
We'll take $105 million of it basically. That was the prepayment.
Operator
There are no further questions at this time. I'll now hand back to Matt Stanton for closing remarks.
Mathew Stanton
Thank you. Well, thanks very much.
Well, that wraps up the results briefing. Thank you for your attendance, and we will see you again at our half year results briefing in February.
Thank you.