- Business
- Bajaj Consumer Care Limited manufactures, markets, and distributes a broad portfolio of hair care, skin care, and personal care products in India and select international markets; its core offerings include hair oils and serums such as Bajaj Almond Drops Hair Oil, Bajaj 100% Pure Coconut Oil, Bajaj Coconut Oil Gold, Bajaj Brahmi Amla Hair Oil, Bajaj Light Hair Oil, Bajaj Cool Hair Oil, and Bajaj Anti-Grey Hair Oil under the flagship Bajaj brands; skin care products like face creams, face washes, face scrubs, soaps, body lotions, and serums under the Bajaj Nomarks brand; natural oils including castor, olive, kalonji, jojoba, and argan oils under Bajaj 100% Pure and Natyv Soul brands; shampoos, hair masques, and body soaps under Bajaj Almond Drops; and hand sanitizers and additional grooming items. The company, founded in 1953 as part of the storied Bajaj Group and headquartered in Udaipur, Rajasthan, with key operations in Mumbai, Maharashtra, maintains manufacturing facilities in Parwanoo, Himachal Pradesh, and Dehradun, Uttarakhand, targeting mass-market consumers in the fast-moving consumer goods sector with a focus on affordable, science-backed, and Ayurvedic-inspired formulations across over 15 brands and 100 SKUs. In recent developments, Bajaj Consumer Care completed the acquisition of Vishal Personal Care Private Limited in May 2025 for approximately INR 120 crore, making it a wholly owned subsidiary and integrating the popular Banjara's hair and skin care brand to bolster its presence in South India and the natural beauty segment; this two-tranche deal, initiated in February 2025, enhances distribution in southern markets while expanding Banjara's reach into Hindi-speaking regions and supports premiumization and margin expansion strategies.