- Business
- Bajaj Electricals Limited manufactures and markets a diverse range of consumer electrical products and lighting solutions; its core offerings include home appliances such as mixer grinders, geysers, water purifiers, air coolers, induction cookers, and kitchen appliances; fans encompassing ceiling fans, BLDC fans, and Energos series; cookware under the Nirlep brand featuring non-stick tawas and utensils; lighting products like LED lamps, tubes, luminaires, and smart lighting solutions; professional lighting for urban infrastructure, street lighting, and energy-efficient systems; and grooming tools under the Morphy Richards brand including body groomers and hot hair brushes. The company, founded in 1938 as Radio Lamp Works Limited and renamed Bajaj Electricals Limited in 1960, maintains its headquarters in Mumbai, Maharashtra, India, and operates primarily in India with exports targeting the Middle East, Africa, Europe, and select South Asian markets including Nepal, Bhutan, Bangladesh, the Maldives, and Sri Lanka. As part of the Bajaj Group, a multinational conglomerate, it leverages an extensive distribution network of over 1,000 distributors, 4,000 authorized dealers, 400,000 retail outlets, and 282 customer care centers across the country. Recent developments include the demerger of its engineering, procurement, and construction (EPC) business into Bajel Projects Limited in 2023 to sharpen focus on consumer products and lighting; the acquisition of Nirlep Appliances Private Limited via a scheme of merger, granting access to its non-stick cookware brand, manufacturing facilities, and intellectual property; the launch of the premium Nex brand in 2023 offering high-performance appliances backed by advanced technology; a strategic three-year exclusive partnership with Slovakia's SEAK s.r.o. in October 2025 for smart lighting and EV charging control systems in Indian tunnel infrastructure; extension of its Morphy Richards trademark agreement for 15 years from 2022 to fortify the lifestyle brand; and the acquisition of Morphy Richards brand rights and intellectual property for Rs 146 crore in September 2025 across six South Asian markets, enhancing its premium appliance portfolio.