- CEO
- Raghu Khanna
- Sector
- Commercial services
- Industry
- Advertising/Marketing services
- Address
- Noida India
- IPO Date
- Aug 7, 2025
- Business
- Cash Ur Drive Marketing Limited is an India-based out-of-home media and transit advertising company that provides multi-format mobile branding, outdoor media assets, digital display networks, and smart mobility infrastructure solutions. The company manages campaigns through both proprietary media concessions and aggregated third-party inventories, offering transit media advertising, including full-body vehicle wraps, side-panel displays, and rear-windshield branding on passenger cars, commercial cabs, auto-rickshaws, and public and private bus fleets; static and ambient outdoor media, including large-format roadside billboards, unipoles, bridge panels, gantry signage, and digital wall paintings; dynamic digital out-of-home displays, including LED screens and high-resolution video panels installed in high-traffic urban corridors; and smart mobility media assets, comprising interactive and static advertising setups integrated into electric vehicle charging stations and battery-swapping kiosks. Additionally, the company delivers integrated campaign services, including creative design and conceptualization, geo-targeted media planning and buying, large-format vinyl printing and vehicle wrapping fabrication, asset installation, real-time campaign monitoring, and field maintenance. Founded in 2008 and incorporated in 2009, Cash Ur Drive Marketing Limited maintains its registered office in Chandigarh, India, and its corporate office in Noida, Uttar Pradesh, deploying campaigns across more than 25 cities nationwide for clients in technology, consumer goods, food and beverage, retail, and financial services. In recent strategic developments, the company converted to a public limited company in December 2023 and completed its initial public offering on the National Stock Exchange of India SME Emerge platform in August 2025 under the ticker symbol CUDML. The company has expanded its asset footprint through targeted strategic investments, including the acquisition of a 50 percent stake in Charj Karo Greentech Mobility Private Limited to monetize electric vehicle charging networks and a 19.06 percent equity stake in Kolkata Call Taxi Private Limited to scale urban transit media capacity. Furthermore, the company secured a 10-year public-private partnership concession under a design, build, finance, operate, and maintain framework with the Rishikesh Municipal Corporation to install electric vehicle charging stations paired with exclusive commercial advertising rights, while continuously expanding its execution order book through multi-location corporate media contracts.