Flair Writing Industries Limited

Flair Writing Industries Limited

225.72
INR
-1.72
(-0.76%)
12.71EPS
20.62P/E
27.40BMarket Cap
Nov 06Next Earn

Q1 FY2027 · Earnings Call TranscriptAugust 12, 2026

Operator

Ladies and gentlemen, you have been connected to Flair Writing Industries Limited Q1 FY '27 earnings conference call. Please stay connected, the call will begin shortly.

You have been connected to Flair Writing Industries Limited Q1 FY '27 earnings conference call. Please stay connected, the call will begin shortly.

Ladies and gentlemen, good day, and welcome to the Flair Writing Industries Limited Q1 FY '27 earnings conference call. As a reminder, all participant lines will be in the listen-only mode, and there will be an opportunity for you to ask questions after the presentation concludes.

Should you need assistance during the conference call, please signal an operator by pressing star then zero on your touch-tone phone. Please note that this call is being recorded.

I now hand the conference over to Ms. Mamta Nehra from MUFG INTIME.

Thank you, and over to you, ma'am.

Mamta Nehra

Thank you. Good afternoon, everyone.

Welcome to the Flair Writing Industries Limited Q1 FY '27 earnings conference call. Today on the call, we have Mr.

Vimalchand Rathod, the Managing Director; Mr. Mohit Rathod, the Whole-Time Director; Mr.

Sumit Rathod, Whole-Time Director; and Mr. Alpesh Porwal, the Chief Financial Officer.

A short disclaimer before we start this call. This call will contain some forward-looking statements which may be based upon our beliefs, opinions, and expectation of the company.

As of today, these statements are not a guarantee of future performance and will involve unforeseen risks and uncertainties. With that, I would now like to hand over the conference call to Mr.

Vimalchand Rathod, the Managing Director, for his opening remarks. Thank you, and over to you, sir.

Vimalchand Rathod

Good afternoon, and welcome to everyone. Thank you for joining Q1 FY '27 earnings call.

I hope everyone had the opportunity to go through our investor presentation and press release that has been uploaded on the exchange. We are pleased to present our Q1 FY '27 performance with 11% 11% year-on-year revenue growth and a 23% year-on-year increase in EBITDA.

We are seeing increase in demand of our products in the domestic market with growth across key categories despite challenging arises from the prevailing geopolitical situation, which impacted our Q-on-Q gross profit margin and affected our certain market and supply chains. Our overall business remains resilient and continue to deliver growth.

Coming to our segment performance, our core pen segment delivered 9% year-on-year growth with demand remaining positive during the back-to-school season. Our creative products and steel bottles and houseware business also recorded double-digit growth.

Together, those categories now contributes approximately 31% of our overall revenue, reflecting the progress we are making towards diversifying our product portfolio. Flair Cyrosil Industries Private Limited, a subsidiary of Flair, currently operates three stainless steel bottle manufacturing lines.

The order for the fourth next-generation manufacturing line has recently been placed and its commissioning is expected by Q4 '27. The new line is expected to increase our manufacturing capacity by approximately 35%, enabling us to cater domestic and international demand.

Looking ahead, our focus remains on maintaining our leadership in writing instruments while increasing our market share in our creative products and steel bottle and houseware business. At the same time, we are continuing to improve capacity utilization, better thought-put, innovating and strength of our presence in our own brands and international markets.

I now hand over the calls to Mr. Alpesh Porwal, our CFO, to discuss in detail about our Q1 FY '27 financial performance.

Thank you.

Alpesh Porwal

Thank you, MD, sir. A warm welcome to everyone.

Let me take you through our financial performance for Q1 FY '27. Revenue from operations stood at INR 319.2 crores, registering a 10.6% year-on-year growth.

Gross profit stood at INR 158.6 crores, up 10% year-on-year, with gross margin at 50%, broadly in line with historical levels, with a modest 31 basis points year-on-year decline, which is driven by geopolitical uncertainties and an elevated cost environment across the industry. We have also taken proactive measures to protect margins, including rationalizing schemes and discounts and implementing selective price increases across all our three segments of businesses: writing instrument, creatives, and steel bottle and houseware business.

EBITDA stood at INR 53.3 crores, growing 7.7% year-on-year, while EBITDA margin stood at 16.7%, a 46 bps decline year-on-year. The moderation in margins reflects elevated and volatile raw material costs driven by geopolitical uncertainties.

As capacity utilization improves and newer businesses gain scale, the company expects operating leverage benefits to support margin expansion and remains confident of progressively moving towards its EBITDA margin target of 17.5% to 18%. PAT stood at INR 29.1 crores, increasing 0.5% year-on-year, with PAT margin at 9.1%.

The relatively slower PAT growth was primarily due to lower other income and increased raw material cost during the quarter. Despite the prevailing geopolitical uncertainty and the challenges arising from West Asia situation, we remain confident in the underlying demand environment and reiterate our FY '27 revenue growth guidance of 15%.

The above comparison is on YoY basis, and if you see Q-on-Q performance, the revenue shows a decline of 1.1%, with gross profit margin declining by 151 bps, and EBITDA declined by 116 bps, and PAT margin declining by 220 bps. All these were primarily due to geopolitical situation in West Asia with sharp increase in raw material prices.

We took prudent steps to mitigate and minimize impact through targeted price increases across key steel bottle and houseware categories, rationalized trade schemes and discounts, and intensified its focus on premiumization and product mix enhancement. Coming to our segment performance, our core pen business grew 9% year-on-year, reaching INR 220 crores compared to INR 202 crore in the previous year.

The segment continues to be a consistent growth driver, supported by healthy demand in the domestic market and ongoing product innovation. Importantly, growth during the quarter was largely volume-driven.

We launched 18 new pens across different price segments, further expanding our product offering and catering to a wider range of consumer needs. The creative segment witnessed a growth of 23% YoY to INR 80 crores as compared to INR 65 crores in Q4 as compared to INR 65 crores in Q1 FY '26.

However, growth could have been higher, but the impact of sharp increases in raw material cost amid geopolitical uncertainties in certain categories where we consciously prioritize a balance between volume-led growth and protection of margins. This growth was supported by the existing portfolio as well as new product launches.

During the quarter, we introduced 10 new products in the creative range. Going forward, we will continue to expand the portfolio through new product development while progressively building our in-house manufacturing capabilities.

We will maintain prudent balance of volume-led growth and margin protection to achieve our previous guidance. Our steel bottles and houseware business grew by 54.3% year-on-year to INR 19 crores compared to INR 13 crores in Q1 FY '26.

The segment continues to see increasing traction as we expand our presence in these newer categories. It currently contributes around 6% of our overall revenue, and our focus will be on broadening the product portfolio and expanding distribution.

Over time, we expect the revenue mix to progressively shift towards creative products and steel bottles and houseware, with these businesses contributing a larger share of our overall portfolio. During the quarter, we introduced 32 new products across categories, further expanding our product portfolio.

For FY '27, we have a pipeline of launches across pens, creative products, and steel bottles and houseware. We will continue to deepen our pencil portfolio, introduce higher-value formats in pens, and expand our steel bottles and houseware portfolio across channels.

To support the growth of our steel bottle and houseware business, Flair Cyrosil Industries Limited has placed an order for a fourth state-of-the-art next-generation manufacturing line for stainless steel bottles. The new line is expected to be commissioned by Q4 FY '27 and increase our manufacturing capacity by approximately 30% to 35%.

Creative products and steel bottle and houseware remain key growth engines for us. Together, these businesses contributed approximately 31% of the company's total revenue in FY '26, and both continue to witness strong momentum.

With the planned capacity expansion in steel bottles and continued scaling up of the creative product business, we expect their combined contribution to increase to approximately 35% to 38% of overall company revenue in FY '27. Coming to our domestic and export performance, domestic sales grew 13% YoY to 277 crores compared to 245 crore in Q1 FY '26, reflecting continued demand for our brands in the domestic market.

Exports stood at 43 crores and remained broadly flat year-on-year, primarily due to disruptions in the West Asia, resulting in longer transit times and higher freight costs during the quarter. While the near-term environment in West Asian region remains challenging, we have started focusing on increasing sales in other geographies and expanding our brand presence across international markets.

In the current quarter, we have started seeing a positive growth in the export in various markets. Exports will continue to be an important area of focus and growth for the company.

During Q1, the company incurred a total capital expenditure of 43.42 crores, of which 33.25 crores was capitalized towards the factory building in Valsad facility. This investment is aligned with our long-term strategy of strengthening manufacturing infrastructure.

This also includes a capex of 38.7 lakh recorded at Surat facility comprising investments and molds. We are a zero-debt company, and all the internal accruals are for future expansion and for the shareholders.

Overall, we remain focused on building a stronger and more diversified Flair. We continue to drive premiumization across our product portfolio, strengthen our integrated manufacturing capabilities, expand our distribution and market presence, and improve our working capital efficiency.

We are confident in delivering consistent growth and creating long-term value for our stakeholders. Thank you, everyone.

I would now like to hand over to the moderator to open the floor for questions.

Operator

Thank you very much. We will now begin the question-and-answer session.

Anyone who wishes to ask a question may press star and one on their touch-tone telephone. If you wish to remove yourself from the question queue, you may press star and two.

Participants are requested to use handsets while asking a question. Ladies and gentlemen, we will wait for a moment while the question queue assembles.

The first question is from the line of Sneha from Nuwama. Please proceed with your question.

Sneha Talreja

Hi, good afternoon, team, and congratulations on good margins sustenance here. The first question is related to margins itself.

We have seen your gross margins falling just about 150 bps Q-o-Q and remaining actually flattish YoY. While you said on the opening remarks that you reduced schemes and discounts there, is that a sustainable level of margins?

I understand polymer prices moving too swiftly, but can we actually look at this kind of gross margins continuing over the next two to three quarters?

Alpesh Porwal

Thank you, Ms. Sneha.

Let me just give you a background of the entire calculation and the margins which are seen. Q4 FY '26 margins remained largely protected due to lower-cost inventory procured earlier.

However, the impact of elevated raw material costs started flowing through from Q1 FY '27, resulting in margin compression. To mitigate this impact, the company has already implemented targeted price increases across key steel bottles and houseware categories, rationalized trade schemes and discounts, and intensified its focus on premiumization and product mix enhancement.

As a result, despite the inflationary environment due to geopolitical uncertainties, the sequential gross margin decline has been limited to 150 bps. Which basically demonstrates the effectiveness of these corrective actions which we undertook during the quarter.

EBITDA margin declined to 16.7% from 17.9% in Q4 FY '26 and 17.2% in Q1 FY '26, while gross margin softened to 49.7% from 51.2% and 50% in the corresponding period last year. See, the raw material prices across key inputs have increased, Sneha, as we speak, you are aware of that, which creates significant near-term cost pressure.

Management had previously also indicated a potential 100 to 200 bps impact on margins, that was during the last quarter call, and the Q1 performance reflects about 1.5% impact due to these higher input costs. To answer your question, looking ahead, how do we see it is that as the geopolitical situation stabilizes, the management expects the cost pressures to gradually ease over the next three quarters as the full benefit of pricing intervention measures, including rationalization of schemes and discount, shall flow through the P&L, and we expect to target an EBITDA margin of 17% to 18% for the year.

Sneha Talreja

Understood. That was quite helpful, sir.

The second question was more on your segmental revenues. Now, by last quarter, we gave the guidance that we're looking at around 5% CAGR sort of a growth, but this quarter we actually saw 9%.

On the other hand, creatives, which we were very positive about a 50% guidance sort of a number, we were at 23%, while steel bottle was largely in line with our estimate, in fact, higher. Could you actually tell us what is happening in pens and what went wrong in creatives, on the other hand?

Mohit Rathod

Sneha, hi. Just to answer about the creative, nothing went wrong as of in creatives.

We witnessed a growth of 23% Y-on-Y, primarily impacted by the raw material prices due to West Asia crisis. There were certain categories wherein we took a conscious decision of going for balancing of volume-led growth and protection of margins.

This impact were on categories such as geometry boxes, pencils, and certain subcategories within coloring portfolio. It was a very conscious call that we took to protect the margins.

Overall, if you look at the pen category as a whole, we have seen a decent growth of 9% in Q1, which always we used to consider whenever we had a call earlier, we would always say that it will be higher single-digit. It's mainly due to our strong brand pull for writing instruments of pens under Flair and Hauser brand in domestic market.

Sneha Talreja

That was quite helpful, Mohit. Any change in guidance of the overall revenue numbers?

Mohit Rathod

No, I think, looking at Q1 and the way things are progressing in Q2, Q3, we are positive that we will be sticking to our original guidance of 15% year-on-year.

Sneha Talreja

Understood. Team, thirdly, great that you've announced steel bottle business expansion here.

Just wanted to understand a few numbers. What will be the key utilization currently that we are operating at, potential revenues from the current line, and when is the new line expected and what sort of offerings are we bringing in and potential revenue there?

Mohit Rathod

Yeah. If we look at steel bottles, currently the capacity utilization is about 65%, and going forward, as historically also whenever we cross 65%, 75%, we tend to invest in the new expansion, and given the positivity and the signs from our buyers, mainly in general trade and e-commerce and quick-commerce, we have taken a call to increase the capacity by 35%, where we will be investing in one more state-of-the-art automatic line of steel bottles, where we would be investing about 15 crores, and the expected revenue generation would be around 30 to 35 crores, because it all depends on the product mix what we make on that line.

To answer one more question about the existing line revenue, the existing lines, looking at the product mix what we have been giving in last two, three quarters to our customers, it looks like we would be doing about 100-odd crores with the current capacity.

Sneha Talreja

Thanks, Mohit. That was helpful.

One last one, if at all I can ask a bookkeeping question here. What would be the split of OEM business this quarter on both domestic as well as exports?

Mohit Rathod

When we talk about OEM business, overall OEM business witnessed a subdued demand during the period. As highlighted earlier also, our domestic OEM business has been fully phased out, with our legacy OEM relationship reduced to zero.

When we talk about export OEM business, of course, because of the West Asia crisis, there was a demand issue and also because of the logistics issue, it impacted the demand and the consumer operations. I would say overall, if you look at the OEM business, it is hardly contributing to about 5% of our overall business.

It will be looked as a regular business. We are not focusing on OEM.

Rather for last two years we have been focusing on our own brand sales.

Sneha Talreja

Understood, Mohit. Thanks.

Thanks a lot, team, and all the very best.

Mohit Rathod

Thank you.

Operator

Thank you. The next question is from the line of Aradhana Jain from 360 ONE Capital.

Please proceed.

Aradhana Jain

Hi, thank you for the opportunity. Couple of questions.

First, I wanted a little more understanding on pens business. One is we've seen a good growth, 9% growth this quarter.

Wanted a little more understanding of how are you looking at this growth? What led to it?

Was there any one-off sort of demand that we saw in this quarter, and can we expect this kind of growth to sustain over the next few quarters, because like the previous participant also said, for the full year, we were expecting low- to mid-single-digit kind of growth in pens, but given we've already done 9% this quarter, can we expect the run rate to continue in the rest of the year as well? That's my first question.

Mohit Rathod

Yeah. When we look at the overall pen business, I think we have grown by 9% year-on-year, and it was mainly driven by the volume growth.

If you look at the overall volumes, we are increasing our market share in the domestic market as well as the export market. Going forward in Q2, Q3, Q4 also, we are hoping to continue with the same guidance of high single-digit growth in pen division.

It was also led by the new product launches what we have done in back-to-school season.

Aradhana Jain

Okay. Any sense if you could give us as to what could be our market share today in pens, and the reason I'm wanting to understand that is that recently one of your competitors has also taken over Reynolds as a brand.

Wanted to get your sense also on how you're looking at the competitive intensity to change here henceforth, and what is our strategy going to be? Are we changing any strategy there with respect to pens?

Mohit Rathod

To answer that, Reynolds was always there in the market earlier, too. As the leaders in writing instruments industry, we have a strong brand portfolio with Flair and Hauser.

We will continue with our high-growth strategy in this segment. I don't see any impact at all due to this takeover.

Aradhana Jain

Yeah. Any sense on what would be our market share today in the pen segment?

Mohit Rathod

Currently the market share, as per the CRISIL report, last CRISIL report, in writing instruments, we have a market share of 18%.

Aradhana Jain

18%?

Mohit Rathod

Yeah.

Aradhana Jain

Understood. Is it fair to assume that going forward also, the growth will be driven by our own brand rather than the OEM business for us?

Mohit Rathod

Aradhana. It will be our own brand growth.

Aradhana Jain

Understood. What would be the mix of mass, mid-premium, and premium?

Any change in that mix in for this quarter? You said it was volume-led, but still wanting to understand was there any change in the mix, or it's mostly 50-50 for us, 50% coming from mass, 50%?

Mohit Rathod

I would say mass and mid has increased, because of the volumes, the mass and mid has increased.

Aradhana Jain

Understood. In the pen segment, did we take any price hike?

Operator

Sorry to interrupt, ma'am. May we request you to join the question queue for a follow-up question?

Aradhana Jain

Sure, sure. I'll do that.

Operator

Thank you. Thank you.

The next question is from the line of Shubhi Gupta from Trinetra Asset Managers. Please proceed.

Shubhi Gupta

Good afternoon, sir. Thank you for the opportunity.

My first question is that the new unit that we are putting in Gujarat for writing instruments, sir, how much is the total revenue potential for the maximum utilization? My second question is on working capital.

Sir, inventory, if you could just share some thoughts like how we are doing inventory-wise, yeah, that would be good.

Alpesh Porwal

The new unit at Valsad which you are putting is basically it will suffice our growth projections for the next one and a half year which we have. It is not only for writing instrument, it is for writing instrument and creative, both.

Historically also, you would have seen that our capex-to-revenue ratio has been around 3x, and our calculation also says that it is going to be 3x this time also.

Shubhi Gupta

Sure. On the working capital?

Alpesh Porwal

I'll share with you some I would say the working capital here. Working capital has in fact, year-on-year, if you see, my working capital has gone down by six days, has improved, and so has improved by six days year-on-year, if I was to previous quarter one to quarter one.

It has broadly remained stable during the quarter, this quarter, compared to the previous quarter, that's Q4 FY '26, with inventory, receivables, and payables remaining largely in line with the previous quarter. We got the advantage of keeping you would have seen in our numbers, we got the advantage of keeping higher raw material stock, especially in the time of the uncertain geopolitical situation, but going forward, we expect to streamline inventory levels as the West Asia crisis stabilizes, with an anticipated improvement of approximately 10 days in our entire working capital cycle levels by which we'll be doing this by the end of this year.

Also on working capital, just to add to this, that the inventory, heightened inventory levels, one major thing which I said majorly because of the crisis where the uncertainty of supply of raw materials and the pricing issues which we face, but we also have new product launches across creative and steel bottles, which require somewhat higher inventory, particularly as these categories are still establishing distribution relationships. This is expected to normalize as the business these businesses gain traction.

Given our experience in the the pen business, inventory levels can be managed more effectively, while the newer categories will see a gradual optimization as demand visibility improves. Overall, we expect a continued gradual improvement in both inventory and receivable days, which will support a higher working capital healthier working capital cycle in FY '27.

Shubhi Gupta

Thank you so much. That was very helpful.

Thank you.

Operator

Thank you. The next question is from the line of Atul Mehra from Motilal Oswal.

Please proceed.

Atul Mehra

Hi, sir. Good afternoon, and thanks for the opportunity.

My question is on the revenue guidance. Basically, sir, if we are to meet our 15% guidance, we have to do 18% growth for the rest of the year.

In the current environment, what gives us the confidence of 18% growth for the rest of the year if you can maybe break it up in business or segment-wise, what will drive the growth? Are you already seeing acceleration in top-line growth now that say half the quarter already passed by?

Mohit Rathod

Overall, if you look at the numbers, and going forward in next three quarters, we would like to stick to our guidance, looking at the kind of demand what we are generating in domestic market as well as export markets from our customers. Based on that, we would like to stick to our guidance.

As far as category-wise is concerned, as we had always mentioned that it's going to be high single-digit in writing instruments for us the growth, creative and steel bottle is of course a higher number digits, like about almost 40%. I think we would like to stick to the guidance.

Atul Mehra

Got it. Sir, other than maybe the near-term guidance, maybe if you were to think about it from a three-year perspective, would we be confident of similar 15% plus top-line, bottom-line over the next three years as well, given the growth and expansion plans?

Alpesh Porwal

Right, Atul. All the projections which we are sharing with you this is for the current year, but three years, 15% CAGR is easily achievable.

I would not like to kind of give you a higher number at this point of time, but we are sure about it and confident about the plans which we have in place.

Atul Mehra

Got it. One final question, Alpesh, is on operating leverage you spoke about in opening comments.

Given obviously the current environment where cost pressures on the raw material side are on the higher side, if you can highlight a little bit more what is the potential for operating leverage which can unlock some of the margin loss from gross margin, if you can maybe specify?

Alpesh Porwal

Yeah. Currently, like I shared, we have taken few measures here, mitigating measures, to kind of counter the increase in the raw material prices.

There are certain products in one or two of these segments where we have also taken a conscious decision to kind of market them in a different way to maintain a balance between margins and that. A combination of volume-led growth and targeted price increases is what has worked in our favor.

Q3, Q4 are always better, Atul. If you were to see Q1 and Q2, Q1 obviously is marred or whatever is influenced a little by the ongoing crisis in the raw material price increase and exports have been affected, but as we move forward, based on the measures which we have already taken in terms of reducing discounts, rationalizing discounts and schemes, and also increase in prices, the combination of this should not be an issue for achieving the projected numbers.

Atul Mehra

Got it. Thank you very much, sir.

Thank you, and all the best. Thank you.

Operator

The next question is from the line of Nilesh Doshi from Prospero Tree AMC. Please proceed.

Nilesh Doshi

Thank you. Congratulations for encouraging result in the light of the sharp increase in raw material price, sir.

Thank you. Congratulations.

Sir, my question is regarding the creative segment. Sir, creative segment is one of the fastest-growing segment, and you have given the guidance of 15% on overall revenue basis, but our presentation indicates that we have a 75% production capacity in-house.

Is the company thinking to expand the capacity for the creative segment in the near future?

Mohit Rathod

Yeah. As we mentioned earlier also, Nilesh, sir, that we are expanding our production base for creative, and whatever infrastructure we build on new buildings for the factories, it is always fungible where we will make pens as well as stationery, creative division.

Nilesh Doshi

Will that capacity cater to the future demand also? Because creative is the fastest-growing, and we anticipate that there will be a much more growth than the pen segment.

Our capacity must be ready for the future demand also. Is it like that?

Mohit Rathod

Yeah. For future demand, everything is planned accordingly to meet the future growth.

Nilesh Doshi

When that capacity will be ready, sir?

Alpesh Porwal

By end of next quarter is when we have the entire capacity in place. The building has been capitalized so far, it is built, but the machineries and molds, etc., are yet to kind of be installed.

By end of this quarter is where we say it should start commissioning. Nilesh ji, you would realize that it's not a switch on, switch off.

Over the next two quarters is where we'll see the optimum utilization of the capacity there where we start. Just to add to this, this new Valsad plant where we plan to kind of manufacture pens, writing instruments, as well as creative products, simultaneously, our facility at Surat has also begun its operation in 100% operations in the new property or new factory which we kind of capitalized in the previous year.

These put together shall be, in fact, sufficient to kind of power our growth.

Nilesh Doshi

Okay. Sir, my next question is, sir, to the earlier participant, you have mentioned that the Reynolds was already in the market, not too much worry to us, but now it is owned by some strong competitor.

We must be ready with our strategy to maintain and increase our market share. Say you mentioned that 18% market share in the pen segment, and now the Reynolds is acquired by the DOMS.

Are we ready or what is our future plan to maintain our growth? Because pen is already a single-digit growth trajectory, we should not lose the market share and maintain at least our growth trajectory.

Mohit Rathod

Yeah. Nilesh, sir, if you see in Q1 as well, we have seen a growth of 9%.

When I talk about domestic market alone, we have seen a growth of almost in terms of revenue is almost about 13%.

Nilesh Doshi

Okay. Sir, please continue.

Mohit Rathod

Domestic pens. I would say, and it is all volume-driven.

There's no way we are losing market share to anybody, and of course we have to be overaggressive. We have been always aggressive in writing instruments to protect our leadership, and we will be aggressive in the future as well.

Nilesh Doshi

In short, we are ready to fight the any competition. Is it correct?

Mohit Rathod

Yeah. We are, sir.

In fact, all the new product pipelines are already ready for next two years.

Nilesh Doshi

Thank you, Mohit, sir, and all the best. You are maintaining the good trajectory, sir.

Thank you.

Operator

Thank you. The next question is from the line of Nirmam from Unique PMS.

Please proceed.

Nirmam Mehta

Yeah. Thank you for the opportunity.

Great work on the margins. My first question is, we were implementing an inventory management system, right?

One, is that complete? Secondly, how does that impact our working capital, especially inventory days going forward?

Alpesh Porwal

While we speak, the implementation is underway, and within three months, we'll see proper optimization of the new ERP, and all the benefits shall start flowing in. To answer your specific question regarding the inventory management, the software has a very robust, integrated platform for handling the materials, the goods, finished goods, raw materials, semi-finished goods.

What happens out there is the timing of or the reorder quantity, level, etc., and the utilization of the machines, per-machine utilization. All these calculations will come into play once we have this fully operational ERP.

That happens, then this will bring about economies in a much larger way. What we see at inventories also shall come down.

The production cycle shall also be calculated within the software. We will procure inventory at the right time.

The pricing will be another factor which will show up on the software, and hence it will have a positive impact on maintaining the inventory. Overall, working capital cycle shall also improve in a big way.

Nirmam Mehta

Okay. Secondly, on the steel bottles, can you comment on the profitability now that we are operating on a very good utilization level?

What kind of margins do we make in this segment, and how do you see these going forward?

Mohit Rathod

See, when we talk about steel bottles, yeah, the profitability is going to improve further. Currently we are still working on the product mix, and as the product mix changes as per the season, the profitability also varies, but more or less we are in line with our original target of having an EBITDA of 17%, 18% in that segment as well.

Nirmam Mehta

Okay. Last question on the creatives, you mentioned we had some raw material challenges, now that we are increasing prices in some categories, do you think we'll be able to pass on the price increases and grow as well because we also have to improve our growth rate sequentially, right?

Mohit Rathod

Yeah. As I mentioned earlier also, I'll reiterate the same thing that we took a conscious decision of balancing volume-led growth and protecting the margins as well.

There are a few categories, as I mentioned earlier, like geometry boxes, pencils, and some categories of coloring where we had the issue of pricing, passing it on to the consumer, but most of the categories we have reduced the schemes and increased the prices.

Nirmam Mehta

What kind of price hikes would we have taken across the board, if a ballpark number?

Alpesh Porwal

See, a total of price increase in the raw materials have been to the tune of 10% to 15%, but our price hike here, we are talking of 10% plus-minus is where we have done.

Nirmam Mehta

Okay. Yeah.

Thank you and all the best. That is it from my side.

Operator

Thank you. The next question is from the line of Manpreet Singh Arora from Arora Wealth Advisors.

Please proceed.

Manpreet Singh Arora

Thank you. Sir, my first question is on the Cyrosil subsidiary.

Now, we did 86 crores of revenue in the last financial year on the steel bottles. Now, does it all get booked under the Cyrosil subsidiary?

The reason I'm asking is the annual report shows Cyrosil doing 41 crores last year, but we've reported 86 crores of steel bottle revenue. Just want to understand.

Alpesh Porwal

We look at steel bottle and houseware as one division. The steel-related ones are manufactured in Cyrosil.

Mohit Rathod

There is also a big quantity of bottles which we are also trading. We're buying from vendors and selling it, which we are not manufacturing.

That is also a part of it, which we will be manufacturing in the current line what we are setting it up. We will be doing that.

Manpreet Singh Arora

Okay. Just to understand this, then out of 86 crores that we did last year, 41 crores was done in-house and the rest was done using trading, what's

Mohit Rathod

that figure? No.

Balance was a combination of in-house plus trading.

Manpreet Singh Arora

Okay. That revenue doesn't get booked under the Cyrosil subsidiary?

It gets booked under the parent?

Alpesh Porwal

It's booked in another legal entity. Cyrosil subsidiary has only the in-house manufacturing which we do.

The trading, etc., is kind of booked in the other legal entity.

Manpreet Singh Arora

I see. Okay.

This 100-crore potential of revenue that you're talking about is out of the Cyrosil subsidiary or including Cyrosil manufacturing plus trading?

Mohit Rathod

No, it is about the Cyrosil subsidiary.

Manpreet Singh Arora

Okay. Just to follow up on this because there's some discrepancy.

You said we have reached 65% capacity utilization here. Does that mean that Cyrosil is probably doing

Mohit Rathod

Yeah. As I mentioned, we will reach 65% in next quarter, next couple of quarters.

If we plan to expand our capacity now, in next three quarters, we will be able to commission the fourth line, and then we will start producing it after subsequent quarter. Yeah.

The expansion takes time, we have to plan before.

Manpreet Singh Arora

Okay. Thank you.

The other question was on the distribution reach. Now, we had limited our creative distribution to 68,000 outlets last year.

Do we intend to increase that in the current year, or still limit to 68,000?

Mohit Rathod

No, I think current year also we are focusing mainly to cater to those 68,000 only and to increase the throughput and increase the sales in the existing outlets only.

Manpreet Singh Arora

Okay. The reason I'm asking, sir, is I've done a bit of going around the modern trade stores here in South India and some of East India just to look at our products, and while I see that our pens are present everywhere, we have a very good presence in the pen segment, the creative segment, especially here in Bangalore and Chennai, it has been a mixed bag where some of the products are present, but are not there.

The steel bottles I've still seen in some of the Tier 2 towns as well. Just want to understand which regions are you targeting?

Are the metros always covered, because the creative, while I see that some of these products are very innovative, your Disney-branded pencils, etc., but I have not seen the availability. And That's

Mohit Rathod

what we mentioned earlier also that these 68,000 outlets are those which are the main stationery counters in India. When we look at our field assist report, when we analyze the reports and we break shop-wise, we feel that there is a huge scope to cater to these existing outlets rather than increasing the number of outlets, because the increase in number of outlets can be done once we achieve a reasonable per-store value what we have targeted.

Yeah. Also to answer that, if you as you said that, you visited few modern trade stores and there were few products in our creative category, so, from last year until last year, we were, seen as a writing instrument player in modern trade, but since last year, they have accepted our creative categories as well, be it mechanical pencils or wooden pencils.

Now slowly, slowly, we are making inroads in these stores as well.

Manpreet Singh Arora

All right. Sir, next question is on the employee expenses.

Now, between FY '25 and '26, our employee expenses have increased by 25%. Now, where has this employee expense increase mostly gone to?

Is it on the sales force side or on our manufacturing side employees? Just trying to understand what has caused this drastic increase, and then also what is a sustainable run rate?

Alpesh Porwal

Naman, I don't know where are you seeing these numbers of increase of 25% and 30% over here. If I were to kind of share with you, my employee expenses, which would include the job work and other charges which are shown in that expenses, this has historically been plus-minus 0.5%, plus-minus 21% is what we see if I were to take up all the job work charges, etc.

If I were to talk only of employee which you are seeing over there, which is been in the range of 16.5% to 17.5%, that's the maximum range which we see.

Manpreet Singh Arora

Okay. What I meant was that between FY '25, when we had 171 crores in employee expenses, and then in FY '26, we had 214 crores in employee benefit expenses, almost a 25% Right.

Alpesh Porwal

If you see the percentage the percentage to the employee expense as a percentage to the revenue, you will get a stable number which is going on.

Manpreet Singh Arora

Sir, if we have

Alpesh Porwal

to Shall always be between. Yes.

Manpreet Singh Arora

Yes. What I was saying was if we have to see operating leverage play out, sir, at some point of time, some of these expenses have to remain constant or not increase in proportion to our revenue, right?

That's where

Alpesh Porwal

You are right, but also if you see that over the last two years, we have forayed into major expansion, and the new categories which we have got into, the new segments, which is creative and steel bottles, also require a lot of focus there. The employee expenses here.

Yeah. Go

Manpreet Singh Arora

on. Question is was it more on the sales side that we had to increase our headcount, or is it on the manufacturing side?

Mohit Rathod

It is both. Manufacturing also, since we have increased our manufacturing capacities, we have increased headcounts in factories, and as well as sales side also, we have increased around 250 people in sales in last two years.

Manpreet Singh Arora

Okay. This current run rate of 55 crores, is that going to stabilize now, or we're expecting more?

Alpesh Porwal

It's more or less stabilized now. We are anyways working towards having economies of scale, and which will impact a lower growth in the employee expenses.

This is all said and done that this is what we feel today, but tomorrow if we go for another expansion or another segment which we get into, obviously the numbers will change. The range will always be between 16.7% or 16.7% to 17.5%.

That's the range of the percentage of employee expenses over revenue.

Manpreet Singh Arora

Okay. Sir, on the Valsad operationalization, has there been some delays?

Because from the last two quarters, we've been saying it will operationalize, but now I think you mentioned that only the building has been capitalized, and we'll probably start operationalizing

Alpesh Porwal

No, this this quarter, we will have it completely by end of this quarter, we'll be completely operationalized. When we say it's going to be commissioned, 100% commissioning is what we are talking about, but as we discussed earlier also, there was a little delay, but not so much that these are normal delays which you see having a building and stuff.

Manpreet Singh Arora

Okay. Thank you, sir.

Thank you, and all the best.

Alpesh Porwal

Thanks.

Operator

Thank you. The next question is from the line of Saloni from ValueQ Investments and Advisors.

Please proceed.

Saloni Bavishi

Hello. Hi, am I audible?

Hello?

Mohit Rathod

Yeah.

Saloni Bavishi

Yes. Sir, I only have one question, and that is about the current creative and the steel bottle revenue that we are generating, what would be the ratio of outsourced/traded revenue and the in-house one?

Mohit Rathod

You mean to say the revenue mix of trading and in-house capacity?

Saloni Bavishi

Right.

Mohit Rathod

Yeah. It remains broadly similar.

It's about 75%, 80% is our in-house capacity, and balance 20% is what we outsource it.

Operator

Thank you. Due to time constraint, that was the last question.

I now hand the conference over to the management for the closing comments. Over to you, sir.

Alpesh Porwal

Thank you, everyone, for taking time out for this conference call today. If you have any queries, please feel free to contact our IR team, MUFG INTIME India Private Limited.

Thank you all, and have a good day.

Operator

Thank you. On behalf of MUFG INTIME, that concludes this conference.

Thank you for joining us, and you may now disconnect your lines.