Operator
Ladies and gentlemen, good day, and welcome to the Q1 FY27 earnings conference call of HDFC Life Insurance Company. As a reminder, all participant lines will be in the listen-only mode, and there will be an opportunity for you to ask questions after the presentation concludes.
Should you need assistance during this conference, please signal an operator by pressing star, then zero on your touchtone phone. Please note that this conference is being recorded.
I now hand the conference over to Ms. Vibha Padalkar, MD and CEO of HDFC Life.
Thank you, and over to you, ma'am.
Vibha Padalkar
Thank you, Darwin. Good evening, everyone, and thank you for joining our earnings conference call for the quarter ended June 30th, 2026.
Our results, along with the investor presentation, press release, and regulatory disclosures, are available on our website and with the stock exchanges. Joining me on today's call are Niraj Shah, Executive Director and CFO; Vineet Arora, Executive Director and Chief Business Officer; Eshwari Murugan, Appointed Actuary; and Kunal Jain, Head IR, Business Planning and Strategy.
Moving on to the macroeconomic front, let me begin with the broader macroeconomic context. FY27 opened on a firmer footing than we anticipated a quarter ago.
The RBI's Financial Stability Report reaffirms that the banking and corporate sectors remain healthy, providing a stronger cushion against external shocks than in past episodes of stress. That said, the environment is not without its watch points.
Geopolitical escalations and risks can resurface quickly, and we are watching this closely given its bearing on oil prices and broader market sentiment. El Niño also remains a factor we are tracking, though we do not see this as a broad-based risk at this stage.
We believe this improving macro backdrop is constructive for long-term savings and protection businesses like ours, and we remain watchful for any material shifts as we go through the year. Moving on to our business performance, we commenced FY27 with quarter one individual APE and WRP growing by 7% and 8%, respectively, while overall APE growth was stronger at 9%, supported by robust growth in credit life and group business.
On a two-year CAGR basis, individual APE growth was 10%, and our retail private market share stood at 16.3%. Growth during the quarter was underpinned by strong customer acquisition, with the number of policies growing in double digits and ahead of industry.
Retail protection continued to outperform the company average, growing by 42%, and retail sum assured also continued to outpace the industry, which is a reflection of the quality of our business mix and our sustained focus on long-term protection outcomes. Importantly, this growth was broad-based.
Channels other than HDFC Bank collectively grew at 17% in quarter one FY27, led by a strong performance by our agency channel and healthy momentum across non-bank alliances, demonstrating that the underlying engine of our business remains well set up. Business through the HDFC Bank channel remained subdued this quarter, reflecting softer volumes at the overall bank level.
We have worked closely with our parent, and encouragingly, our counter share within the bank improved through the quarter and is now trending closer to where it stood at the same time last year. This is on a run-rate basis.
While it is early days, we see growth pickup as a matter of time rather than anything structural, and we expect the channel to progressively contribute to growth as the year progresses. Our agency channel grew ahead of the company average at 21%, with particularly healthy traction in protection and annuity, a continuing payoff from our investments over the past few years.
This is in distribution reach, frontline capability, and branch productivity. Our non-bank alliances also delivered a strong quarter, with retail protection growing by 60% year-on-year and market share across partners remaining largely stable.
For FY27, we continue to hold ourselves to two clear markers: growing in line with or faster than the industry over the course of the year, and delivering VNB growth broadly in line with APE growth as we prioritize profitable market share gains this year. We remain disciplined in our approach, anchored in customer acquisition, product competitiveness, and quality of business, and confident that the machinery we have built is positioned to deliver on both.
Moving on to product mix, our product mix remained well-diversified. Unit-linked products contributed 44% of individual APE, non-par savings 22%, participating products 15%, retail protection 8%, and annuities 11%.
Non-par savings crossed mid-20s on a run-rate basis by the end of the quarter, aided by calibrated rate actioning across select cohorts, supported by a favorable yield environment. We also saw some benefit from competitive repositioning in the category, alongside a gradual shift in customer preference towards guaranteed return products, a trend we will continue to watch as the year progresses.
Protection continued to be a standout, growing over 40% year-on-year as we carried forward the momentum from the second half of FY26. Retail protection's share of our business rose from around 6% to 8%, and to nearly 11% including riders.
Credit Protect also delivered healthy growth of 19%, supported by a recovery in the MFI segment. Annuity saw strong momentum on the back of our variable annuity proposition, launched in quarter four FY26, which now accounts for just under half of our annuity mix and has opened new conversations with both distributors and customers.
We believe continued innovation in this category will expand our addressable market over time. Unit-linked demand remained resilient despite market volatility.
Looking ahead, we expect our product portfolio to remain balanced. We do not anticipate ULIP mix increasing meaningfully from current levels, and expect the share of non-par savings products to improve gradually as customers rebalance their asset allocation towards long-term guaranteed solutions amidst evolving market conditions.
We also expect protection to remain a key growth driver, although growth rates may moderate in the second half as the impact of recent tailwinds normalizes. Moving on to financial and operating metrics, our value of new business grew 9% to ₹879 crores during the quarter, aided by improvement in new business margins by 100 basis points sequentially versus quarter four.
On a two-year CAGR basis, VNB growth was 11%. New business margins stood at 25%, aided by better product profile, which helped absorb scale-related pressure and a GST impact of approximately 60 basis points.
Residual GST impact now stands at 60 basis points, and we remain on track to fully neutralize it over the coming quarters. Going forward, while margins should improve with scale and product mix, as stated at the beginning of this year, we will continue to prioritize growth over margin expansion, and hence, we expect new business margins to remain range-bound at current levels.
Renewal collections registered a healthy growth of 19%. Our 13th-month persistency moderated by around 200 basis points to 84%, broadly in line with our expectations, and driven largely by specific cohorts and softer collections in unit-linked products.
We view this as within our anticipated range, and we are working across customer engagement, collections, and retention to drive improvement through the year. 61st-month persistency improved by over 150 basis points to 65%.
We also crossed an important milestone this quarter, with our assets under management exceeding ₹4 trillion. Following the successful completion of the preferential capital issuance by HDFC Bank, our solvency ratio improved to 185%, giving us a strong capital position to support growth ahead.
Profit after tax for the quarter was ₹611 crores, registering a year-on-year growth of 12%. Excluding impact of GST, this would have been 17% growth.
Embedded value stood at ₹65,860 crores. We would highlight that our five-year absolute EV accretion has compounded at 18%, which we believe is the more meaningful measure of sustained value creation, particularly as the business scales.
On the regulatory front, IFRS implementation remains on track, and we look forward to further clarity on the timelines for implementation of the risk-based solvency framework. Separately, the RBI's regulations on third-party product distribution, finalized last month and effective January 1st, provide a framework around best-selling practices for distributors, and we are working closely with our partners to implement these seamlessly.
We also await the discussion paper on distribution remuneration from IRDAI, and are hopeful that ensuing regulations would help in achieving their long-term vision of insurance for all by 2047. Moving on to our subsidiaries, our wholly-owned subsidiary, HDFC Pension Fund Management, continued to strengthen its leadership position, with a market share of 43%, with assets under management of approximately ₹1.75 lakh crores, delivering 33% growth year-on-year.
Our reinsurance subsidiary, HDFC International Re, continued to deliver steady performance, with encouraging traction in its GIFT City operations. To conclude, as I outlined at the start of this call, the broader environment has been constructive, and we believe the machinery we have built, namely a diversified distribution franchise, a well-balanced product mix, and a disciplined approach to pricing and capital, is working as intended.
For FY27, our aspiration remains unchanged: to grow in line with or faster than the industry, and to deliver VNB growth broadly in line with APE growth. With GST transition largely behind us and encouraging trends emerging within our bank channel, we remain confident in our ability to deliver profitable growth over the course of the year.
For a more detailed discussion on our performance and outlook, please refer to the investor presentation. We will be happy to take your questions now.
Operator
Thank you very much. We will now begin the question-and-answer session.
Anyone who wishes to ask a question may press star and one on their touchtone telephone. If you wish to remove yourself from the question queue, you may press star and two.
Participants are requested to please use handsets while asking a question. Ladies and gentlemen, we will now wait for a moment while the question queue assembles.
Our first question comes from the line of Avinash with Emkay Global. Please go ahead.
Avinash Singh
Hi. Thank you for the opportunity.
A couple of questions. The first one would be, Vibha, more on the longer horizon.
If we were to look back, maybe over a longer horizon post your listing, one thing that kind of we have seen the peers' margin improving materially because, post listing and all, you had this non-par savings product boost kind of coming that was not that prevalent. The margin expansion has been very, very material.
Whereas, in your case, you had one of the best margins when you had listed, as compared to peers. The margin has kind of gone up in between, but today if I look at last year full year margin or now, the improvement over the last seven, eight years is relatively limited with product mix turning favorable, operating kind of scale going up.
What has kind of put this kind of a bit of a constraint on margin that your margin improvement in this journey has been relatively limited? Second question would be, looking forward, broadly you are maintaining the guidance of industry in-line growth and the VNB and APE growth to be in line, basically flat margins.
That suggests, I presume that, okay, this is for individual APE, the start has been kind of relatively slower. Now, going forward, if you were to look, what is giving you the confidence?
Is it any sort of a specific channel issue that particularly HDFC Bank, that you have a solution in sight, or you expect that the weakness in HDFC Bank channel to be compensated by maybe a partner or agency grows faster? What is giving you the confidence that, okay, kind of it will improve from here onwards?
Thank you.
Vibha Padalkar
Yeah. Hi, Avinash.
On the margins, actually fundamentally our margins would have grown. I don't want to say relative to peers because some are in open architecture, some in closed architecture, some are at intensely competitive market commercials, some are at favorable commercials, and so on.
If you look at our own numbers, you'll see that margin expansion was clearly on the cards, and this is if you see on slide 5, every dip or any volatility that you see. If you were to look at FY16 onwards, there has been a steady FY16, FY18, every 2 years, FY20 till FY22, and then till FY22, there was almost a sequential growth in, or a linear growth in margins, almost between 100 to 200 or 150 basis points increase in margins, exactly to your point.
This happened as recently as FY22. Thereafter, there were three very significant either regulatory or government-related impact on the sector, which we have called out.
To say first one, between FY22 to FY24, there was a 90 basis points decline in our margins and thereafter because of the withdrawal of 80CCD, or the ₹5 lakhs and above would be taxed, very significant impact also because some of our customers were perhaps the more affluent, and so we were operating at a higher ticket size. Like we articulated at that time, we changed our strategy to move away from those kinds of only on those or largely on those kind of customers to a more broad-based, a lot more tier-2 and -3 model.
Around this time, we articulated and rolled out our tier-2 and -3 strategy. Happy to share that now close to 70% to 75% of our new business comes from tier-2 and -3 when you look at number of policies.
That has worked very well. Thereafter, when you fast forward margins, we've reached 26.3% from 26.3% in FY24 to 25.6% in FY25, you had surrender charges, and we had called out that there was a 100 basis points impact on our margins due to surrender charges.
Again, in terms of surrender charges, as we were the architects of non-par product Sanchay Plus, which has now become ubiquitous in the sector. Again, it took us time for us to recalibrate and look at how we are able to change our business model, economics with distributors, some of it sharing with distributors, and that is what took us some time between FY24 and FY25.
Thereafter, once surrender charges was done and dusted with, we had the GST between FY25 and FY26. What we have shown last year is that GST came in the second half of the year.
Excluding the impact of GST, we actually had a margin expansion. Inherently margins have gone up and not down, and net of GST, we had that impact.
Really the only reason I would attribute is these three very material shifts in and impact on business model. Hopefully that's answered your question in terms of the downward, maybe a 100 basis points kind of downward shift in margins.
That's why even when you look at this quarter, actually our margins have expanded. If you were to back out the impact of GST, our margins are actually ending up at 25.6%, right?
Because of the 0.6. It's a 25.6% versus opening of 25.1%.
Again, a margin expansion. Like we've articulated, the 300 basis points impact of GST, we ended last year having digested everything but 110 basis points or thereabouts.
60 basis points has been digested in quarter one, and we have about 60 basis points left yet to go ahead, which we are reasonably confident for us to get over that as well. As regards your second question on growth, I'll hand it over to Vineet.
Vineet Arora
Hi. This is Vineet.
I think on the growth, the way I think Vibha also covered in her opening this thing, our growth this quarter, if we keep HDFC Bank aside for a minute, has been very broad-based and across all the channels. This has been led by our agency channel and our own proprietary channels, which has led this by growing faster than 20%.
All the channels combined outside HDFC Bank grew at about 17%, and our proprietary channels grew in excess of 20% in this quarter. The growth has been fairly broad-based.
Now coming to HDFC Bank, within HDFC Bank, like we have been I think talking about this in the last maybe two quarters also, that how certain competitive pressures which we were not comfortable participating in, we had let some share go in those six months or let's say four months of the last financial year. In this quarter, a lot of that has evened out.
Most of the competition has now completely benign on those products which were obviously not profitable for them as well. Hence we have seen the market share coming back.
Overall, HDFC Bank has not grown this quarter because of a large base, but given that factor, our market share within HDFC Bank has now come back. Now as the bank continues to grow and we continue the momentum of our market share increase going forward as well, we are very confident of getting good growth from HDFC Bank as well.
Avinash Singh
Thanks.
Operator
Thank you. Our next question comes from the line of Shreya Shivani with Nomura.
Please go ahead.
Shreya Shivani
Thank you for the opportunity and congratulations on a good quarter. I wanted to understand how the product-wise growth shall pan out for the remaining three quarters of the year.
Protection clearly will have a high base coming in from third quarter. On the non-par segment, it's good to hear that the competitive intensity within the HDFC Bank channel has calmed down.
Is there any other pressure or other competition from FD or any other products that may create a problem for us in that product going ahead and within that channel specifically? A product-wise outlook on what can pan out in the coming three quarters.
Thus to that extent, will our margins remain at this elevated levels or should we see a little bit more compression coming in if ULIP growth kicks in from second quarter?
Niraj Shah
Thanks, Shreya. At a broad level product mix, the couple of shifts that are very noticeable are in protection by 2 percentage points from 6% to 8% over the same period last year.
Also as we had indicated over the last few months, the non-par savings bucket has started moving in the right direction. We closed at about 19-odd percent last year, and for the period it's 22% now.
On a run-rate basis, it's close to 25%. The third bit, which is again within the non-par savings category but falls under annuity bucket, has more than doubled from 5% mix last year to about 11-odd percent.
This is on the back of our new product launch that we had done in Q4 of last year on the variable annuity front. We have a couple of product structures there which have been received extremely well by customers and our distribution partnerships.
That is something that has also added to the richness of the product profile. Unit-linked, as anticipated, over the same period last year has gone up by about 6 percentage points, but are as such on a full-year basis very similar levels, not having moved too much.
Our outlook for the rest of the year on the product mix is going to be not very different from what you're seeing now. Protection as a percentage is likely to stay there or thereabouts.
We expect a higher level of growth in the next 9 months, lower ticket size protection products may not be able to match in terms of the mix percentage. That is something that you could see.
Annuity as a segment we expect that to continue, which will be significantly higher than last year. Non-par also meaningfully higher than last year.
We don't know where it kind of settles, but mid-20s looks like a fairly good base from where we would like to build. Unit-linked again, not very different from last year.
We don't expect any meaningful elevation from here, neither do we expect a very significant downward movement from here on. In terms of mix, this is where we are.
To your question in terms of where do we see margins settle as a consequence of this, very similar to current levels at about 25-odd percent. We basically have mentioned about wanting to recoup some of our loss on account of the GST.
A large part of it has been done, as Vibha indicated. We've endeavored to mitigate the rest of the impact over the next few months.
Anyway, from H2 it will be in the base. We expect to hold our margins at levels similar to where we see today and focusing on VNB growth in line with APE as the rest of the year shapes up.
No big movement in the levels of margin from where you're seeing it today. Definitely looking for a higher level than what we delivered last year, but similar to where we are at this point.
Vibha Padalkar
Just to add to what Niraj has said, I think inherent margins hopefully should go up a little bit, but we reinvest it back into business for growth.
Shreya Shivani
Right. That makes sense.
Just a follow-up question is on the agency channel and the kind of growth momentum over there. Is it fair to say this is the portion where your majority of tier-3, -4 market expansion story is playing out?
That'll be a fair assessment, right? As in, your agency channel is expanding more into the Bharat markets, etc.
Niraj Shah
It's not just from the agency channel, even the bank channels have a big reach in the Bharat and the tier-3 towns, etc. It's a very fair mix in these towns.
The agency channel expansion is also happening in tier-1 and tier-2 cities, not just tier-3 cities. We did expand branches, and we're also deepening in existing cities where we had lower share of agency channels.
When we expanded branches, we expanded across one to increase our reach and second to increase our depth.
Vibha Padalkar
Happy to share, this do we mention the 15%? The branches that we opened in our agency channel, which we have articulated in the past, that now contributes, what we opened in the past 24 months, it contributes almost 16% to our agency APE.
Shreya Shivani
All right. Most of these branches were in deeper pockets or that's again fairly diversified across geographies?
Niraj Shah
The newer branches were in the tier-2, tier-3 markets, but the growth is more broad-based across tier-1, -2, and -3. The more recent branches are in the smaller markets.
In fact, the expansion that we took over in the last two years, the phase one and two of those expansions were more to cover the geographies. The tier-3 expansion is more in deepening.
There is a portion of the expansion also which is for deepening.
Shreya Shivani
Got it. This is very useful.
Thank you so much and all the best.
Vibha Padalkar
Thank you.
Operator
Thank you. Our next question comes from the line of Sanketh Godha with Avendus Spark.
Please go ahead.
Sanketh Godha
Thank you for the opportunity. Just on that banca thing, you said that market share is coming back in HDFC Bank.
Maybe last year we alluded that we were at early 60s and we used to be mid-60s. When we say that market share is back, are we back to mid-60s or we still have a scope to go back to mid-60s in HDFC Bank?
Vibha Padalkar
See, Sanketh, we are very selective in which segment we want our market share to go up. I think that is important.
The headline number is not something that necessarily is how we look at things. Obviously in some of the segments that we talked about just now, non-par specially, as well as in protection and even in par, that's where probably our focus is a lot more than in unit-linked.
We are very granular in terms of what are we tracking. Suffice to say that we are on track is what I can say.
In a level playing field, we're also competitive on our product architecture, we've talked about that earlier, and a few other things that position us well to pick up any demand. We're also looking at this in a very granular fashion of which are the laggard branches and so on, and having a very bespoke strategy to fix it.
The intention certainly of the bank will aid some of what I'm saying.
Sanketh Godha
Vibha, is it fair to say that compared to last year in current year, or at least for first three, four months, you are operating in a relatively better environment in HDFC Bank compared to what you witnessed in FY26? Probably if the bank comes back with the growth, you will invariably do very well in that particular channel.
Vibha Padalkar
I think you've more or less captured it.
Sanketh Godha
Perfect. Second question which I had was that this par meaningful slowdown what you see is predominantly because of our conscious focus to degrow the immediate cashback plans which we launched in par, or is it in general migration of business which was par previously catered to variable annuity or non-par?
Just wanted to understand the color of slowdown in par business.
Vibha Padalkar
Yeah. It's a combination.
Our focus has been on non-par, and you'll agree that we've shown a fair bit of traction on non-par from the late teens to moving exit rate, like we said, around 25%. Some of that has happened.
Also, I think the overall operating environment, there are preferences of customers when there's a lot more of market volatility, there is some level of relooking at guaranteed products, at least for some part of people's portfolio as they should, plus aided by a favorable yield curve environment. It's a combination of all of those.
Sanketh Godha
The reason why I'm asking, Vibha, is that in the previous result call, the articulation was a little different, that non-par business is still not conducive, but the commentary what you're giving seems to be a little different. Just it is a bit confusing to make a clear conclusion whether the demand has come back to really non-par either because you're offering or industry is offering better yields because of yield curve benefit, or it's just some ULIP demand or some other product demand is migrating towards non-par.
Niraj Shah
It's a combination, Sanketh. I'll just start with non-par.
Non-par, we've been having a product mix in the 30s for the last few years ever since we launched the category of products, and last year's where we saw a significant downward shift at about 18-odd percent. The reason for that was twofold.
We have mentioned that largely it's basically the customer mindset move towards unit-linked products in a fairly big way, so that was one. The second, we did see a significant amount of competitive intensity in this space, which like Vineet mentioned, we took a step back to only focus on business which we thought was viable from a medium- to long-term perspective.
These were the two reasons why the non-par mix went down. Also, as we mentioned, the environment is a little more let's just say benign on the ground, because of which ability to kind of compete on sensible terms is higher at this point in time.
Alongside that, yes, the interest rate environment does help because the headline rates available now are better than what they were maybe same time last year. It's more in terms of some of these things which have increased our ability to get to non-par share to this level.
It's not necessarily dependent only on let's say the interest rate environment or any one single factor. The customer thought process on asset allocation will in our minds always be a very significant guiding factor on product mix.
We just want to ensure that we are well-positioned across each of these categories and are competing on sensible terms. That's what we would like to maintain.
Sanketh Godha
Sure, Niraj. Quite clear.
Lastly, one small point. Whether variable annuity products margins will be better than the company average in general?
I just wanted to understand the color if the product sees traction. Lastly, in the VNB walk, you have an assumption change negative impact of 40 bps outside the 60 bps negative impact due to GST.
Just wanted to understand this 40 bps assumption change is related to what line item.
Niraj Shah
On your second one, assumption change is largely linked to what we had spoken about last year on the persistency variance that we had. This is something that we have corrected for and taken ahead upfront on the embedded value at this period.
On your variable annuity question, yes, the margins will be higher than company average. It's basically depends on the kind of structure that the customer chooses in terms of how many premiums they decide to pay.
It could be anywhere between the traditional annuity product and a non-par product, depending on the structure, but higher than company average.
Sanketh Godha
Perfect. This is useful.
Thanks for the answers.
Operator
Thank you. Our next question comes from the line of Swarnabha Mukherjee with 361 Capital.
Please go ahead.
Swarnabha Mukherjee
Hi, good afternoon, everyone. Thank you for the opportunity.
Two questions. In terms of the growth, just wanted to have your view on how should we see it panning out over this year, because if I look at say the numbers from April to June, we had a stronger print in April, and then the print kind of tapered.
If I were to calculate a two-year CAGR kind of a number, it is broadly around early teens for each of these months. Just wanted to understand that when we think about for the remaining part of the year, should we expect a similar kind of a two-year CAGR, or should we think that now with a broader portfolio of products seeing pickup in growth, we should be able to have the growth print at a higher level?
That is my first question. Second, in terms of the variable annuity product, just wanted to understand the customer base which we are targeting on this, what is the opportunity size as per you?
Of course, this is a innovation, but would we expect that there could be a competitive intensity gradually picking up in this? If you could share your thoughts on this.
Thirdly, in terms of the solvency margin, I understand it has improved after the preferential raise, but just wanted to understand that with the retail protection run rate we are seeing, what kind of runway do we have before we would need to go for a fund raise? These would be my three questions.
Thanks.
Vineet Arora
I think I'll take the first question, Vineet here. Like we have articulated, our endeavor is to grow in line with the market both on VNB as well as on our top line, and that I think we maintain it for the rest of the year.
Whatever we have seen in the first three months makes us fairly confident that we should be able to deliver that. Yeah.
Niraj Shah
To your question on variable annuity, yes, it's a very exciting space. We started out by offering a product and have now expanded to two product categories within variable annuities, and we expect over the next few years as the regulator engages with us to develop this category further, we believe there's a lot more scope for innovation and more options from a customer perspective.
The customer segments that we're focusing on, at least to start with, was someone a little more nuanced and discerning in terms of ability to live with the variability in the product, because traditional annuity product was a guaranteed product with no upside or downside potential. This product allows the customer an opportunity over a 15-, 20-year period to get meaningful upside, and that can be illustrated at the time of engaging with the customer.
That is something that we started off with. As we have expanded our portfolio, we have seen that customers who are willing to commit for a longer period of time from an investment perspective, they are typically slightly younger in age than folks taking a single premium product.
There we are able to widen the customer segment and offer ticket sizes which are slightly lower than what we would do for single premium products as well. As we understand customer behavior in our engagement, we will look at how we can expand the customer segments, but we have been fairly watchful to ensure that the customers understand what this offering is because it is different from what the traditional guaranteed product that everyone understood.
On solvency, yeah, so as of now we are at about 185-odd percent after the preferential allotment. Capacity to raise ₹1,000 crore of sub-debt as and when ₹500 crore of sub-debt as and when required to give us additional 4% solvency.
The run rate that we are at this point in time we're comfortable with a 15-, 18-odd months runway with the current capital that we have along with the sub-debt capacity, and we would expect the transition to RBC to happen at this point in time. With the current run rate on protection and non-par or any of the product categories, we believe we should be okay as far as capital is concerned, and we definitely look forward to the implementation of the risk-based capital framework.
Swarnabha Mukherjee
Understood, sir. Very clear.
Thank you. All the best.
Operator
Thank you. The next question is from the line of Nischint with Kotak.
Please go ahead. Yeah.
Nischint Chawathe
Could you comment a bit on growth in the banca channel beyond HDFC Bank?
Niraj Shah
We had a similar experience like last year. We spoke about competitive intensity in all the banca channels, including the other banks beyond HDFC Bank.
We have seen that also mellow down to a large extent. Our growth in those bank channels have also improved.
The quarter growth for this quarter is in the about 15% in the non-HDFC Bank channel. No, the banca beyond HDFC Bank.
Nischint Chawathe
Got it. In that sense, HDFC Bank is probably a decline, is what kind of you're saying right now.
Niraj Shah
Marginally lower, but let's say flattish.
Vibha Padalkar
Just to add here, Nischint, if you see on a two-year CAGR basis, HDFC Bank is very similar to other banks, but they had a higher base effect because of very good growth last year.
Nischint Chawathe
Typically, HDFC Bank is kind of a 15 sort of a growth trajectory, which you believe should catch up for the entire year. Is that a fair reading or?
Vibha Padalkar
I think 10% to 12% because of all these regulatory changes also spooks distribution. I think a 10% to 12% kind of growth of late.
That's what even other banks have largely grown. If I look at a two-year CAGR basis, I think two-year CAGR they are about 10%, yeah.
Are some of the banks.
Nischint Chawathe
Sure. Agency is kind of trending quite well at around 21.
Do you see this kind of continuing, because I'm just trying to kind of connect the dots to the overall guidance.
Vibha Padalkar
Nischint, we are quietly confident. See, agency is a channel that one can't really buy business, certainly not make money if you buy business.
It is a very bottom-up funnel. We already have that funnel of new agents, they've been trained, and we look at different buckets of 0 to 12 months, 12 to 24 months in terms of productivity, products, our presence in all the 250-plus branches that we have added that are now contributing 15% to our agency business, and it was probably in high single digits last year.
It's a very bottom-up, brick-by-brick growth. We have some visibility, all things being equal on the regulatory front and so on, we have some visibility in terms of what gives us the confidence that our agency channel should continue to trend well.
Not just that, we're very happy that term and annuity together has been growing disproportionately high in our agency channel. That also improves our profitability in the channel.
If you were to look at slide 15 of our investor presentation, term and annuity has gone up from 15% to 27%. Not just the growth is good, but also consequently aiding profitability.
Our other things like our active agent count and all of those, we've put it out, but that's what I mean by the building blocks, underlying building blocks of this channel.
Nischint Chawathe
Anything specific to read in this sharp increase in non-bank alliances, the term business in non-bank alliances? The
Niraj Shah
non-bank alliances largely the protection business that you see increase is mainly from the aggregators, and that's where you see a large traction of term coming in. There is also a base impact which happened post GST, post GST there would be some normalization on this business, but that's the large contributor.
Yeah.
Vibha Padalkar
Also the correct will be the exit rate in FY26. If you look at that, it is 19%, and if you further deconstruct that into H1 and H2, it might actually be a shade higher in FY26 second half.
More or less in the zone, and it should kind of trend there. We have also done many things on our product competitive proposition, and that has also helped.
Nischint Chawathe
The term tailwind essentially is outside banca and agency, I think if I have to read it this way.
Vibha Padalkar
No, it's in agency. No, agency also.
Niraj Shah
Outside banca, but agency also.
Vibha Padalkar
Here in this slide 17, it might not look like agency as such, but if you were to look at that 12% underlying, there's a lot more happening in terms of exit rates in agency are trending well. The quality of the protection business is also getting reasonably better.
Our direct channel also has seen a fair bit of uptick, material uptick from about 8% last year to 12% this year, and 8% exit rate last year versus that at 12%. Proprietary channels, more broadly in terms of agency plus direct, is trending pretty well on protection, both protection and annuity.
Nischint Chawathe
Got it. Thank you very much and all the best.
Vibha Padalkar
Thank you.
Operator
The next question comes from the line of Dipanjan Ghosh with Citi. Please go ahead.
Dipanjan Ghosh
Hi, good evening, everyone. Vibha, I think at the start of this call, you kind of alluded to the fact that you're looking at HDFC Bank from a more granular perspective, both in terms of products and customers.
Previously you've also alluded to the VNB counter share at that channel. Now if I have to look at, let's say, 1Q 27 and compare how much of the incremental wallet in terms of term or annuity or non-par of HDFC Bank in particular you're able to garner, is there any color on either VNB counter share that has been kind of the trajectory on that, or the product-level counter share that you are having rather than the blended number?
Some color on that would be useful. Also, the
Vibha Padalkar
strategy is there. Dipanjan.
Sorry, just take that question. It is higher.
At the same time, you will appreciate that we are in a intense open architecture scenario, and so some of that is difficult for us to share. There's a competitive dynamics, but they are higher, noticeably higher.
Dipanjan Ghosh
Got it. The second question was in terms of the non-par business.
Now if you compare your high-ticket business mix in non-par versus, let's say, pre change in taxation levels and immediately post that, how would those ratios be tracking on a run-rate basis?
Vibha Padalkar
All our ticket sizes are doing very well, whether it is lower ticket, 50, 50,000 to ₹1 lakh, as well as the higher ticket sizes. Really, it's almost secular growth across ticket sizes.
Dipanjan Ghosh
Got it. Lastly, I think Niraj touched upon the
Vibha Padalkar
Sorry, I just want to preempt that our overall ticket size looks muted in terms of growth. The only reason there is that the proportion of our 50 lakh ₹50,000 and thereabouts ticket size, that proportion has gone up.
It's a mix impact, but different cohorts of ticket sizes, whether it's ₹50 to ₹75,000, ₹1 lakh to 2.5 lakhs, all of those have largely shown growth, but it's a mix impact.
Dipanjan Ghosh
Got it. Fair.
Coming
Niraj Shah
from the protection business.
Vibha Padalkar
Yeah.
Dipanjan Ghosh
Fair enough.
Vibha Padalkar
As protection grows, the ticket size is going to go down, overall ticket size.
Dipanjan Ghosh
Sure. Fair enough.
The last question, I think Niraj touched upon the fact that over the next 2 years, the regulator and the companies might be more focused on co-developing differentiated products on the variable annuity part. Just wanted to get some contours or lines of discussion with the regulator, or what incremental strategies or kind of variations can come in this particular category.
Niraj Shah
The introduction of the category itself was a fairly big step, because this product is understood, it's a fairly sensitive age segment at 60 and above as such. Increasingly over the last few years, we had developed deferred annuity products as a innovation, and we had started getting younger customers engaged to this category.
Over a period of time, single premium products got enhanced to regular premium products for customers who are willing to accumulate more regularly. Now with variable annuity, I think the level of risk that a customer is able to take, I think the product development is going to be more linked to that.
That is obviously going to be based on how comfortable the regulator is in terms of opening up this segment over a period of time. What is also equally important is the development of the asset side of the market through direct instruments as well as through derivative participation, because that is something that will help manage risk for the customer as well as provide that upside.
A lot of these things are linked. We are in constant engagement with the regulator.
You would have seen one paper which is in a draft stage at this point in time, where life insurance companies will be allowed to participate in the repo market. That is a very big step in this direction to be able to manage risk in a more diversified way, rather than being dependent only on counterparties.
These are some of the things that the regulator will look at from time to time based on our engagement, and that will further develop this category over a period of time.
Dipanjan Ghosh
Got it. Thank you, everyone, and all the best.
Vibha Padalkar
Thank you.
Operator
Thank you. The next question comes from the line of Nidhesh Jain with Investec.
Please go ahead.
Nidhesh Jain
Thanks for the opportunity. Two questions.
Firstly, on persistency. If we look at the trends in the traditional business, the persistency used to be 88%, 89%, that has now come down to 83%.
Is it a reflection of surrender value regulations where the surrender values is higher in the first year and that is leading to lower persistency? Should we treat this persistency as now the steady state persistency across our business?
That is one. Second is, what gives you confidence that HDFC Bank channel will start to revive soon?
What is exactly happening there, because last year also growth was soft for us and this year again quarter one is quite weak for HDFC Bank channel?
Eshwari Murugan
On the persistency, it's a combination of things. The 88%, 89% persistency was seen when the segment had a large proportion of high ticket-sized cases.
Post the withdrawal of the tax exemption for beyond ₹5 lakhs, the ticket size has been reducing, the persistency also has been lower. One other thing that has happened in the last year, which we had alluded to in the previous calls, was that there's one product feature which was resulting in a lower persistency.
We have taken actions to ensure that the feature is moderated, and also engaging with the distribution channels as well as the customers to influence the persistency. That is one of the reasons why the persistency has fallen from 84% to 80 83.5% or something, 40, 50 basis points change.
The other thing is that generally in the first quarter of the financial year, because of the March base, which is quite large and doesn't get enough time for collection, the persistency is slightly lower. These are the reasons, and on the experience being reflected in the assumptions, all these factors which influence our experience, that is your ticket size, channel, etc., is already captured.
That is why our variance is not anything big or material in terms of the EV walk that we have shown.
Nidhesh Jain
Sure. Going forward, the number should improve, right?
Persistency can improve for the traditional business.
Eshwari Murugan
We are expecting in the range of 84%, 85%. It's difficult to say whether it'll go up to 87%, 88% as we've seen, because the ticket size moderation has happened, but we expect it to get better from the current levels.
Nidhesh Jain
Sure.
Vineet Arora
On your question regarding HDFC Bank, like we said that there was a irrational competitive intensity in the counters, which led to our share dropping. In this quarter, we have seen that intensity going down, and it's being more like a level playing field, and hence our share has come back into the bank business.
Bank growth this quarter is muted largely because of a large base of last year. As bank inherently grows from here, we should continue to grow with the past five market share that we used to enjoy in the bank.
Nidhesh Jain
Sure, thank you.
Operator
Thank you. Ladies and gentlemen, we request that you please restrict yourselves to one question only per participant.
Our next question comes from the line of Prayesh Jain from Motilal Oswal Financial Services Limited. Please go ahead.
Prayesh Jain
Hi, everyone. The question is on your guidance, right?
When you mentioned that you'll grow either in line with the industry or faster than the industry, what is the assumption of the industry growth that you have in mind? Adding to that, what is the kind of traction that you expect on HDFC Bank channel, whether it will be at par with the company-level growth this year, or it will be more because agency has been doing pretty well for us, it will be still agency-led and banca and HDFC Bank would still be, say, in single digits kind of number?
When you say again on the guidance part, when you say that the VNB growth will be similar to APE growth, you're talking about probably a margin compression from here on, because we ended the year last year at 24.2% and this quarter we are at 25%. How should we think about this?
The question is broad view on your guidance. Thanks.
Yeah.
Niraj Shah
Based on where the industry is at this point in time, the 15%, 17% kind of a number, if we continue with that base case, the requirement for us for the remaining 9 months is to grow maybe a percentage higher than the industry to grow in line with the industry for the full year basis. If the growth is lower, then the delta required for us at over the industry will be smaller.
I think if the current growth momentum continues, then 15% industry growth can be a base case, and we'll probably have to grow at a little over 16% to be able to, over the next 9 months, to get to the industry-level growth. To your question on VNB, what we've said is a couple of things.
One, we definitely expect margin expansion over last year, which was at 24.2%, and we are at 25% right now. Where we end up, I think is going to be a combination of what we see in terms of growth.
We are fairly constructive in terms of where the growth numbers will be for the remaining 9 months compared to where we are at an overall level today. We will toggle between the margin outcome and the growth opportunity.
At an overall level, let's say if the growth settles at industry levels, then we should be able to deliver a VNB growth similar. If the margins are higher than last year, then there could be an opportunity for VNB growth higher than APE.
At this point in time, the base case is in line, given where we are on growth at this point in time, and we'll take it quarter-on-quarter.
Prayesh Jain
When you say in line, it's in line with last year, 24.2%?
Niraj Shah
Current level is 25%. It depends on where our growth finally settles.
If our growth is at industry levels, then the margin could be anywhere between last year and where we are today. If the growth is on the lower side, then the margin expansion will basically get us to the same outcome.
We want to basically retain that flexibility. At this point in time, we're fairly clear that growth is what we want to drive.
Margin is going to be in some sense incidental. Some of it will be driven by product mix.
H2, protection base was very, very high last year. Some of the conversations we had earlier on the call.
A lot of it is going to be dependent on that. We're not really overthinking that too much.
We'll focus on getting to growth in line with industry, the margin outcome will kind of be in a range, fairly narrow range, as we just discussed.
Prayesh Jain
What have you penciled in for HDFC Bank growth?
Vibha Padalkar
All channels are, I don't want to give you channel-wise because again, that's some of the competitive dynamics. Our philosophy is all channels have to grow, and grow to their potential.
Some will have a particular base effect, some will have, like I articulated with HDFC Bank, and some will have some further tailwind like our agency because all the investments that we have made. Each channel is on a different path, and we want all our channels to competitively rank, and we do track this very closely.
We look at our agency channel in terms of ranking amongst peers and so on, and other channels as well, and that's how we track and run the business. Each one will have to grow at least in line with the sector.
Prayesh Jain
Got that. Thank you.
All the best.
Vibha Padalkar
Thank you.
Operator
The next question comes from the line of Vinod Rajamani with Nirmal Bang. Please go ahead.
Vinod Rajamani
Thank you for taking my questions. I have a few questions.
One is on non-par. If I compare your non-par offerings versus peers, they are able to offer things like, leave the IRR aside, but they're able to offer things like step-up structures and bundled illness covers and so on, whereas we seem to have a slightly more kind of rigid kind of framework in terms of rider-dependent products and so on.
Are we likely to kind of refresh our Sanchay Plus offerings in terms of not I'm not talking about IRRs per se, but just in terms of what features and benefits customers can so that it's more competitive in the marketplace? That is one.
Then on bancassurance, we are seeing this shift away in bancassurance back to ULIP, the ULIP mix seems to have gone up, whereas par has fallen to 14% from 36%. Is this a deliberate pivot towards, say, volume over value?
How should we think of that? These were the two questions I have.
Niraj Shah
Yeah. On non-par, I don't know where you get this impression from, but if you look at our product suite, it started with Sanchay Plus and we've had fair number of products thereafter, the latest among them being Click 2 Achieve, which is a do-it-yourself product with multiple optionalities for customers.
The rider penetration in non-par today is very, very limited, there is no as such dependence on putting this out to customers only on the basis of riders. That is something that we would like to do more of, but it's not yet part of the proposition.
Clearly, the non-par category expansion or product mix increases because of the variety of products that are for various kinds of customers and preferences that they may have in terms of either taking lump-sum benefits or taking benefits over a period of time, taking accelerated benefits or otherwise, and also linked to various levels of protection that they can get within the base product itself. There's a fair bit of options that are available to customers, and like we've always maintained, we will try and be competitive to the extent possible, but we're not going to be competing only on price.
Vinod Rajamani
Right. Say, for example, say wellness integration and so on, like for example, peers like Tata AIA are able to offer Vitality and so on.
Is wellness will become more relevant kind of proposition going forward and so on? Are you thinking more holistically in terms of offering a better kind of suite of benefits and features to kind of keep customers engaged?
Besides the IRR. IRR is one aspect, but leaving the IRR aside, are you trying to entice customers through other ways?
Niraj Shah
Yes. Yes.
Yes. Maybe
Vineet Arora
I'll take that question, and then Niraj, you can add to it. Clearly, see, there are customers when they come to different product categories, they look at different needs.
In non-par, usually it's a long-term saving, and IRR becomes the most important criteria. Anything you add to it also starts to differentiate or degrade the IRR away.
Hence, the penetration of riders, even though it's available, is less on non-par. However, if you look at ULIP on the other side, and we have seen a good penetration of riders and typically like the product that you mentioned about, we also have equivalent products available, and those are well-placed with most of our ULIP sales right now.
That also is leading to an answer for your ULIP question that the ULIP margin now are much more palatable and something because of the build-up protection and riders on our ULIP as well.
Vinod Rajamani
Right. Thank you for that.
Just on the question on bancassurance, please.
Operator
Sorry to interrupt. Go ahead.
Vinod Rajamani
Just that point on bancassurance. Is this shift towards ULIP, is that deliberate, or how should we think of that?
Vineet Arora
Shift to ULIP is not deliberate from our side, but there is a preference that we are seeing from the banking channels for customers wanting to buy ULIP. We thought that this might peak out and might even go down, but given even the current market conditions, we are seeing that this demand is reasonably resilient.
What we have done structurally is that we have made sure that our ULIP proposition is profitable, and is giving us margins which are better than just plain ULIPs. Most of the ULIP business, not most of the ULIP business, but a reasonable contribution of the ULIP business now comes with attached with riders, and hence with better profitability.
Vinod Rajamani
All right. Thank you so much.
Thank you.
Operator
Thank you. Our next question is from the line of Saima Ali with JPMorgan.
Please go ahead.
Madhukar Ladha
Hi. This is Madhukar Ladha from JPMorgan.
Sorry, this discussion around HDFC Bank left me a little bit confused, I just wanted to understand what is our sort of counter share in the last quarter at HDFC Bank channel? Are we now at least in the early sort of 60s?
If you could give some number. What proportion of our individual APE is coming from the HDFC Bank channel?
Then finally, where do we see ourselves getting back to, because in the foreseeable sort of future, are we looking to get back to the sort of late 60s, mid-60s, late 60s percentage sort of a number? Sorry if I'm repeating this question, but would like to hear your views on this.
Thanks.
Vineet Arora
I think one, from our counter share within HDFC Bank, I think we have stated this earlier, but let me just explain that we had seen increase in some irrational pricing and competitive intensity, and hence we had taken a step back, which is now mellowed down, and hence our market share now is back to what it used to be in the first quarter last year. We're saying we're back to that number.
Going forward also, we believe that this should remain, and as an inherent growth in HDFC Bank channel comes back, we should see our growth also from that channel coming back. On What proportion of the HDFC Bank, yeah, just coming to the contribution of HDFC Bank in the retail APE, in this quarter, it has been at 47%.
Madhukar Ladha
Understood. Got it.
Thanks. All the best.
Operator
Thank you. The next question is from the line of Mohit Mangal with Centrum.
Please go ahead.
Mohit Mangal
Thanks for the opportunity, and good evening, everyone. I've got two questions.
My first question is on Credit Protect. I think you have mentioned that it has grown 19% growth.
Now assuming that conditions kind of remain stable, should we kind of expect this growth to be sustained for the entire year? That's question number one.
Question number two, we have seen adding more and more branches over the last two years. Just wanted to know what is our strategy on adding more branches, and how much time does it take for a branch to break even?
Thank you.
Vineet Arora
On the Credit Protect, I think as the credit environment has been good and disbursements are up, we have seen the growth continuing, and as we believe this environment seems to be continuing on the credit growth, hence I don't see a challenge on Credit Protect growth. Even within that, the MFI segment has started to come back, and we have seen a faster growth in MFI, even though it has still not come down to the same level that it used to be about 1.5 years back.
There could be some upside from the MFI business as that continues to recover. There's a gold loan business which is a new segment which has come up, which shows growth beyond MFI, but even as MFI starts to improve, there could be an upside in this business.
The other question was on branches. We did a significant expansion over the last two years.
One branch typically takes about 18 months to break even and start delivering margins and positive profits, and about 1.5 years, it becomes more mature. That's a typical cycle for a branch.
We have already done our significant expansion, and like we said, the phase one and two were focused on widening our reach, and phase three of the branch expansion was focused on deepening our reach. Right now, we have slowed down the expansion, only in selective cohorts where we clearly feel that there is a gap and we need to do it, we are doing it in this era.
As these branches stabilize and become mature, we could see whether further deepening is required. I think from a widening angle, we have reached 700-plus branches across maybe 600-plus cities, which is a significant reach.
Okay. This is very helpful.
Mohit Mangal
Just this one follow-up. You said breakeven is 18 months.
That's true for tier-2 and tier-3 cities as well, right?
Niraj Shah
Yeah. This number varies between larger markets and smaller markets.
Larger markets break even faster, that would be anywhere between 12 to 18 months. The smaller markets will take anywhere between 18 to 24 months or 30 months, depending on the size of the market and the kind of productivity we're able to drive.
It's really dependent on the size of the market and really linked to that.
Vineet Arora
This is largely a portfolio number, it could vary across different markets.
Mohit Mangal
All right. This is helpful.
Thanks. Thank you and wish you all the best.
Vineet Arora
Thank you.
Operator
Thank you. As there are no further questions from the participants, I now hand the conference over to Ms.
Vibha Padalkar for closing comments. Over to you, ma'am.
Vibha Padalkar
Thank you, Darwin. Thank you all for joining us today.
Should you have any follow-up questions, please feel free to reach out to our investor relations team. Thank you, and good evening.
Operator
Thank you. On behalf of HDFC Life Insurance Company, that concludes this conference.
Thank you all for joining us. You may now disconnect your lines.
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