Odigma Consultancy Solutions Limited
17.85
INR
-1.46
(-7.56%)
Odigma Consultancy Solutions Limited
NSE:ODIGMA
(National Stock Exchange of India)
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- Odigma Consultancy Solutions Limited is an India-based digital marketing, advertising technology, and corporate transformation services company that delivers integrated digital growth and communication solutions to enterprise, institutional, and consumer-focused businesses. Founded in 2011 and headquartered in Bengaluru, Karnataka, India, the company operates across major metropolitan commercial centers including Bengaluru, Mumbai, Ahmedabad, and New Delhi, serving clients across diverse verticals such as e-commerce, banking and financial services, consumer goods, healthcare, real estate, and information technology. Odigma Consultancy Solutions Limited organizes its primary business offerings across five core operational verticals: performance marketing and paid media solutions, comprising search engine optimization (SEO), search engine marketing (SEM), pay-per-click (PPC) advertising, programmatic display advertising, and conversion rate optimization (CRO); social media marketing and brand engagement services, including social media optimization (SMO), influencer marketing management, digital public relations, community building, and viral marketing campaigns; creative communications and content engineering, encompassing brand identity design, digital copywriting, interactive multimedia production, graphic design, and video marketing assets; web and digital asset development, encompassing responsive website design, enterprise web portal development, user interface and user experience (UI/UX) design, e-commerce platform architecture, and custom mobile application engineering; and data analytics and marketing intelligence, providing customer journey mapping, attribution modeling, predictive audience segmentation, customer relationship management (CRM) integrations, and campaign performance reporting. In recent strategic developments, the company achieved a standalone public listing on the National Stock Exchange of India (NSE: ODIGMA) pursuant to a corporate demerger and restructuring from Infibeam Avenues Limited, solidifying its position as an independent advertising technology and digital consultancy firm. Furthermore, the company has broadened its product suite through the deployment of artificial intelligence-driven marketing automation tools, predictive consumer analytics engines, and algorithmic ad-buying systems, while establishing strategic partnerships with regional media agencies and cloud software providers to expand its omnichannel market reach and enterprise servicing capabilities.