- Business
- Orient Bell Limited, headquartered in New Delhi and founded in 1977, manufactures, trades and sells ceramic wall tiles, ceramic floor tiles, glazed vitrified tiles, double charge vitrified tiles, pavers, cool tiles, germ-free tiles, anti-static tiles, big slabs and scratch-free tiles under the Orientbell brand; the company offers over 4,000 SKUs in diverse finishes including marble, granite, cement, wood, carving, emboss gloss and super gloss, marketed through 361 Orientbell Tile Boutiques, over 2,000 channel partners and an online platform featuring virtual visualization tools like TriaLook. Operations span three owned manufacturing facilities in Sikandrabad (Uttar Pradesh, 14.8 million sqm capacity), Hoskote (Karnataka, 6.6 million sqm) and Dora (Gujarat, 5.5 million sqm), plus associated entities adding 10 million sqm for a total of 36.9 million sqm annually, with distribution across India targeting retail consumers, builders, contractors and institutional customers. Recent developments include the Q2 FY24 commissioning of a new glazed vitrified tiles line at Dora ahead of schedule saving 18% on capex, conversion of the Dora plant from ceramic to vitrified floor tiles, modernization of the Sikandrabad ceramic wall plant adding 0.7 million sqm capacity, de-bottlenecking of the Sikandrabad GVT floor plant, restart of the ceramic floor plant and expansion of the Hoskote ceramic plant; the company launched its first pan-India TV campaign in December 2023 themed '100% Tiles, 0% Celebrity' boosting website traffic 50%, product enquiries 1,400% and search volumes 50%, while onboarding a new leadership team including CEO Aditya Gupta and expanding the OBTB network to drive 43% of sales from these outlets.