- CEO
- Subash Menon
- Full Time Employees
- 511
- Sector
- Technology services
- Industry
- Packaged software
- Address
- Bangalore India
- IPO Date
- Sep 24, 2024
- Business
- Pelatro Limited is a global provider of customer engagement management software solutions and customer value management platforms, primarily catering to telecommunications service providers and financial institutions. Founded in 2013 and headquartered in Bengaluru, India, the company specializes in enterprise-grade software products that enable mobile network operators and enterprises to analyze subscriber behavior, extract real-time customer intelligence, and orchestrate contextual, data-driven marketing campaigns. Pelatro operates through software-as-a-service and perpetual software licensing models, supported by implementation, maintenance, and managed services across Asia, Africa, the Middle East, Europe, and the Caribbean.
The company delivers its core capabilities through its proprietary mViva Revenue Acceleration Platform suite, which includes: mViva Contextual Campaign Management for real-time trigger-based personalized offer delivery and automated marketing workflows; mViva Contextual Loyalty Management for designing and managing reward programs, tier management, and customer retention schemes; mViva Customer Data Platform for unifying subscriber data into centralized 360-degree behavioral profiles; mViva Lead and Acquisition Management for managing end-to-end subscriber acquisition funnels and conversion optimization; mViva Data Monetisation for enabling telecom operators to monetize subscriber insights through secure third-party advertising and enterprise integrations; and mViva Unified Communication Management for omnichannel message delivery and interaction handling. In addition to software platforms, Pelatro provides business consulting and managed services, comprising customer value management strategy formulation, campaign execution and operations management, data science and predictive analytics consulting, round-the-clock technical support, infrastructure maintenance, and application management. Through strategic portfolio additions, the company also provides electronic top-up solutions, mobile financial services platforms, and digital voucher management systems.
Recent corporate developments include Pelatro Limited completing its initial public offering and listing on the National Stock Exchange of India SME platform in September 2024 to support international expansion and product development. In 2025, the company expanded its software repertoire and cross-selling capabilities by acquiring the telecom software business of Estel Technologies Private Limited and Estel Technologies International FZE, integrating mobile money, electronic recharge, and voucher management platforms into its core enterprise ecosystem. Pelatro also rolled out its next-generation mViva platform integrated with Agentic Artificial Intelligence, enabling autonomous intent-based subscriber engagement and real-time revenue optimization for telecom operators. In September 2026, the company approved a preferential issue of convertible warrants to raise up to 28 crore rupees in growth capital, further funding international expansion and expanding platform deployments across telecommunications carriers in South East Asia and emerging markets.