- CEO
- Jatinder Dev Seth
- Full Time Employees
- 729
- Sector
- Consumer non-durables
- Industry
- Apparel/Footwear
- Address
- Noida India
- IPO Date
- Dec 18, 2024
- Business
- Purple United Sales Limited is an India-based apparel and retail company primarily engaged in the design, sourcing, branding, marketing, and omnichannel distribution of children's fashion wear, footwear, and lifestyle accessories. The company offers a comprehensive range of kidswear across infant, toddler, junior, and teenage categories under its flagship brand, Purple United Kids. Its core product portfolio encompasses boys' apparel, including casual shirts, graphic t-shirts, polo shirts, jeans, cargo pants, tailored trousers, shorts, hoodies, jackets, and festive ethnic wear; girls' apparel, comprising casual and party dresses, tops, tunics, skirts, jumpsuits, leggings, jeans, outerwear, and traditional ethnic collections; infant and baby clothing, featuring organic cotton rompers, bodysuits, sleepsuits, coordinated sets, and baby accessories; children's footwear, including casual sneakers, sandals, slip-ons, and formal shoes; and fashion accessories, such as caps, belts, backpacks, socks, and seasonal lifestyle products. Purple United Sales Limited operates through an integrated omnichannel sales and distribution network that includes exclusive brand outlets, multi-brand retail stores, large-format department stores, its proprietary direct-to-consumer e-commerce platform, and leading third-party digital marketplaces including Amazon, Flipkart, Myntra, and FirstCry. Founded in 2014 and headquartered in New Delhi, India, the company distributes its products across metropolitan, Tier-2, and Tier-3 markets nationwide. In recent operational and corporate developments, the company converted from a private limited company to a public limited enterprise and completed its initial public offering on the NSE Emerge platform of the National Stock Exchange of India under the ticker PURPLEUTED to fund store expansion, working capital needs, and brand promotional campaigns. Over the past two years, the company has accelerated the rollout of exclusive brand stores across North and West India, launched specialized sustainable organic infant wear lines, upgraded its digital warehouse management and fulfillment systems, and established new wholesale distribution partnerships with prominent regional retail chains.