Titan Company Limited

Titan Company Limited

4,350.00
INR
-30.90
(-0.71%)
64.56EPS
68.06P/E
3.91TMarket Cap
Nov 05Next Earn

Q1 FY2027 · Earnings Call TranscriptAugust 7, 2026

Operator

Ladies and gentlemen, good day, and welcome to the Titan Company Limited's Q1 FY27 earnings conference call. As a reminder, all participant lines will be in the listen-only mode, and there will be an opportunity for you to ask questions after the presentation concludes.

Should you need assistance during the conference call, please signal an operator by pressing star and then zero on your touchtone phone. Please note that this conference is being recorded.

I now hand the conference over to Mr. Ajoy Chawla, Managing Director, Titan Company Limited.

Thank you, and over to you, Mr. Chawla.

Ajoy Chawla

Good evening, friends. Welcome to the earnings call of quarter 1 for FY27.

It's been another fantastic quarter, and I must say this quarter has been even better than the previous quarters. We've seen all-round growth across all our businesses, all our brands, subsidiaries, and we've also seen a good volume growth and a buyer growth that has come in.

All in all, very positive, and certainly disciplined execution as well, which has driven this as well as the results. I now hand over this to our CFO, Ashok, who has a few opening remarks before we open it up for some questions.

Thank you.

Ashok Sonthalia

Hello. Good evening, everyone.

We are very pleased to report another quarter of strong growth across our portfolio, as Ajoy said. We must also note that operating environment was not so favorable, but still things have turned out very well for us.

Before we get into Q&A, I would like to highlight a few aspects that will help in interpreting the numbers and quality of results for you. There might be common questions, I'm addressing it up front.

We had, during this quarter, gains on account of custom duty rate increase from 6% to 15%. While these gains will be realized as the inventory gets sold over the next couple of quarters, but in this quarter, we had a overall, at a consolidated level, realization of 407 crore.

386 crore was in Tanishq, Mia, Zoya portfolio, and 21 crore was in CaratLane. The other significant item during this quarter was that as sudden and sharp custom duty changed and many other steps are being taken, the market went into quite a, I would say, volatility, where international prices and domestic prices were at a divergence at many times.

We were also advancing our gold procurements to secure that we are fully equipped to meet our festive demand and production without any disruptions. On account of those price divergence, we have a accounting MTM in the inventory, which caused 75 to 80 basis point Jewellery Division EBIT upward.

Jewellery Division has the benefit of that, and we believe that these are likely to reverse in the coming quarters. The normalized margin considering both custom duty gain and MTM gain, the normalized EBIT margin for Tanishq, Mia, Zoya business would be 10.9% normal number for this quarter.

The other important change which I wanted to tell you that we have revised the classification of our jewellery product mix. You remember in the last quarters, we have talked about colour stone jewellery and we have been progressing on that.

Colour stone jewellery, which was earlier clubbed under the studded category, we have reclassified that into the gold jewellery so that studded reflects more diamond jewellery and not any other colour stone or polki jewellery, etc. To that extent, you will see some change in the number.

To facilitate, I think we have shared the reclassified number for previous periods also so that comparability is not lost. Last point regarding Watches business, that while reported EBIT profitability will look muted compared to revenue growth in the quarter too, but every quarter 1, we run standard costing revaluation of inventory of Watches.

Last year, we had called out, if you refer that earning, that about 50 crore was the benefit to Watch Division. This quarter, that benefit was far less.

If you normalize for both the sides, then last quarter 1 FY26 Watch EBIT margin was 18.6% compared to 17.8% normalized margin for this quarter. These were some of the points which I thought I'll say up front.

Now we open the floor for question and answers.

Operator

Thank you very much. We will now begin with a question-and-answer session.

Anyone who wishes to ask a question may press star and then one on their touchtone phone. If you wish to remove yourself from the question queue, you may press star and then two.

Participants are requested to use handsets while asking a question. Ladies and gentlemen, we will wait for a moment while the question queue assembles.

The first question comes from the line of Videesha Sheth with Ambit Capital. Please go ahead.

Videesha Sheth

Yes. Hi.

My first question was pertaining to the jewellery segment. Now in 1Q, even you mentioned that growth to some extent would have been impacted because of government interventions or even events like Adhik Maas.

Based on your observation, have you seen that the postponed demand has come back in the quarter till date, and accordingly, can we expect growth momentum to further improved in the ongoing quarter? Any particular change in consumer behaviour also, if you'd like to share?

Arun Narayan

Thanks for that question. Some key dates to refresh everyone's memory.

May 10th was a certain call-out by the PM. May 13th was the customs duty change, and we also had Adhik Maas also begin from May 17th.

There was obviously an overlap of many of these developments. As a consequence, we did see a softness in consumer sentiment for about 3 weeks' time till the end of May, but by the beginning of June, things started picking up.

Weddings also restarted post the end of Adhik Maas. We believe that it was a deferment, and we saw things pick up in June.

What we lost in May, perhaps we gained back in the month of June.

Videesha Sheth

Sure. Any changes in consumer behaviour, whether it's the sub-1 lakh category coming back or sustenance of studded growth that you'd particularly want to call out?

Arun Narayan

No, as you're aware, we began seeing a resurgence of studded in quarter 4 of last year, and we are seeing that continue to play out in quarter 1. In a sense, the momentum that we had in quarter 4 continued during Akshaya Tritiya.

There was a brief lull, perhaps in May, but it's kind of come back in the month of June.

Videesha Sheth

Sure. Just one more question before I get back in the queue.

In context of sustenance of the improvement we're seeing in buyer growth, even studded growth seems to have revived quite well. Probably even the zero deduction on the old gold policy will start getting annualized September onwards.

Would you look to revisit the EBIT growth or margin guidance for the jewellery segment given during the Analyst Meet for the next 1, 2 years at least?

Arun Narayan

Do you want to give a guidance on the EBIT growth or margin is what she's asking?

Ashok Sonthalia

No, we are not giving any guidance at this point of time. In the investor thing and prior, we have said that more of 11% being the center of gravity for jewellery business margin, we would be around that plus-minus, something can happen.

Many moving parts. Market is behaving in a particular manner.

Gold price continue to remain on a very uncertain trajectory. You would have seen softening, then all of a sudden in a day $100, $200 going up and down.

Given this circumstance, we will stick with our previous guidance. We are not changing that.

Videesha Sheth

Sure. I'll get back in the queue.

Thanks for that.

Operator

Thank you. Your next question comes from the line of Devanshu Bansal with Emkay Global.

Please go ahead.

Devanshu Bansal

Sir. Hi.

Thanks for taking my question, and congratulations on a strong quarter. Sir, Ashok sir, last year also, there was this 50 bps one-off gain, which was there in the margin.

Ideally, the current quarter margin at 10.9% compares with 11.3% last year, right?

Ashok Sonthalia

Yeah.

Devanshu Bansal

Okay. Sir, going ahead, this reversal of 80 bps, is this the only reversal, or that earlier 50 bps reversal which was there last year, that can also sort of happen in the next few quarters?

Ashok Sonthalia

That would have happened in next few quarters, for sure, but it was not something major that every quarter we had called out the reversal. Sometimes tracking of that reversal also, the way gold prices move, when various futures get settled, but it is very likely that this will reverse, because when those inventory will be realized, then the losses or gains will get crystallized.

Over next 2 to 3 quarters, the gains would gradually flow through P&L.

Devanshu Bansal

Got it. Sir, this quarter, it was 400 crore of benefit, but overall quantum of customs duty benefit, if you can call out for the entire year, and would it largely come in Q2 or some of it will come in Q3 also?

Ashok Sonthalia

It will come in Q2 as well as in Q3, but I would rather refrain from giving a full-year impact at this point of time. Whenever we do, we will exactly qualify the way we have called out this time so that you can knock that.

We also don't want to take credit of that, because at some point of time, when customs duty will go down, we will have the opposite situation. We want you to kind of all the time nullify that, and we will also go like that.

Devanshu Bansal

Fair point, sir. Last question from my end.

At the time of acquisition, in my opinion, the Damas core business was not a loss-making business, right? Wanted to check as in reasons behind this loss in Q1, if you could sort of highlight that.

Arun Narayan

You're right. The core business was not loss-making, but given the current situation of war, I think purchasing jewellery in Dubai and Saudi and other countries is the last priority for anyone there.

The footfall has fallen down. Ticket size have fallen down.

If a business which was operating at whatever level, 20%, 30% from those level comes down, you will end up making losses.

Devanshu Bansal

Got it. Sir, overall international business is at a ballpark run rate of about 6,000-odd crore top lines.

How should we see the margin profile of this segment for this current year? Should it be largely neutral at the EBIT level, or we may make some profit here?

Arun Narayan

I would think that our rest of the portfolio of international business except Damas is making profit, mid-single digit EBIT margin, 5%, 6%, which they will continue to make. Overall Damas contribution in international business will not be very high, I would expect overall portfolio would still turn out to be positive EBIT performance for the full year.

Damas is contingent upon the current situation. As soon as that situation gets over, I'm sure they will also improve pretty rapidly.

Devanshu Bansal

Got it, sir. Thank you for taking my questions.

Very clear.

Arun Narayan

Okay.

Operator

Thank you. Your next question comes from the line of Latika Chopra with J.P.

Morgan. Please go ahead.

Latika Chopra

Hi, team. My first question was around exchange schemes.

We do see some jewellers kind of pushing for exchange against cash kind of a scheme. Wanted to understand what are your views on this and how is Titan approaching this?

Arun Narayan

Thank you, Latika. We have rolled out what we've called as cash for gold in all our stores from the month of June.

We are not seeing significant traction here, but that option is available for customers to bring their old gold and exchange that for cash. Not exchange, but convert that into cash.

Ashok Sonthalia

Right. I think your question is also on the economics of exchange per se, right?

Not just the Yes.

Latika Chopra

Yes. Absolutely.

Yeah. Thank you.

Arun Narayan

Sorry. Just go over your question again.

Latika Chopra

I was just looking for your approach for this versus some of your peers actually aggressively pushing for this scheme. Just wanted to understand the economic benefit of doing so, because when you're exchanging jewellery for jewellery, it still makes sense for you to grab a new consumer.

Exchanging gold for cash, what is the thought process from your perspective? No,

Arun Narayan

from our perspective, it's about solving a customer problem. It's not as much about profiting from it.

Many of these customers are our own customers, and if we widen the basket of solutions for them, it's the most responsible thing to do. We also think that it could be a way to acquire new customers, those in need for money and have gold with them.

That's the way that we are looking at it, purely as a customer solution as opposed to a revenue stream. Yeah.

Latika Chopra

It is not dilutive for your margin profile or versus exchanging gold for gold? What is the difference in terms of

Arun Narayan

The way that the program works, there is a deduction which is there when you bring gold for exchange, and that nullifies this or takes care of this.

Latika Chopra

It's margin-neutral to that extent.

Ajoy Chawla

Latika, if I may add, Ajoy here. I think at the most fundamental level, what's good for the country, what's good for the planet, what's good for the customer, we have always believed is also good for the company and the brand.

I think that's the larger piece to look at. How to ensure that the economics don't dilute our margin, those are things we as an organization have figured out how to do without making it unattractive for the customers.

We wouldn't worry too much about it. In fact, we believe there's a much larger positive gain, and it is not going to dilute our economics.

Latika Chopra

Sure. The second bit was buyer growth of 5% when gold prices are stable.

Is this buyer growth tracking in line with your expectations? How do you think this plays out assuming gold stays stable for the rest of the year?

The second bit connected to just margin, one clarification. This 10.9% is against 11.8% in the base quarter for Tanishq, Mia, Zoya?

If so, in a quarter where the studded share was broadly similar, what led to this quantum of margin moderation? Thank you so much.

Arun Narayan

On the buyer growth, like I said earlier to the first question, we had a good period in April and a good period in June, and there was a bit of sentiment that was dampened in the month of May. This is an average for the entire quarter.

See, if gold rates stay stable, we always see that sentiments are positive and people come back, and they don't sit on the fence. Whenever gold rates are volatile or if they're going only in one direction, which is downwards, then we see people tending to wait if they don't have an urgency to buy.

Stable gold rates, or even if it is going up marginally, always helps in Yeah, that's one. Second, I think point to note is our buyer growth on the studded part of the portfolio is really been going up and going up since quarter 4 of last year, and that's the heartening part of the story that we would like you all also to take note of.

Ashok Sonthalia

Latika, on margin, the base quarter also we had called out a 50 basis point of one time, actually it becomes 11.3% versus 10.9%. The factors which in the last four quarters the gold price impact, we have talked several time, those have been playing.

All the positives which happened in this quarter, good studded growth, etc., etc., but still eventually there is a 40 basis point erosion of GC margin.

Latika Chopra

Understood. Thanks for clarifying.

Yeah.

Operator

Thank you. Your next question comes from the line of Nihal Mahesh Jham with HSBC.

Please go ahead.

Nihal Mahesh Jham

Yes, hi, team. Good evening.

Am I audible?

Ashok Sonthalia

Yes.

Nihal Mahesh Jham

Yeah. Two questions.

First is on your comment on the impact in May, just wanted to understand that say because of Adhik Maas, was there any demand that would have got lost or most of it got covered this quarter? Just to understand if there is any sort of percolation that could happen into Q2.

Arun Narayan

No, we believe it got covered. Like I said, Adhik Maas started middle of May, and by the time we got into June, we started seeing things recover.

Whilst Adhik Maas technically ended on 17th of June, if I have the day right, but we started seeing traction well before that. We believe that what we may have lost in May, we have gained in June.

We don't see that trickling in into quarter 2.

Nihal Mahesh Jham

Understood that. The second question was on the margin bit again, that if you look at it organically, there has been a slight moderation in the margin, and we've obviously seen more than a 30% kind of an LFL growth this quarter.

Just to understand that as we move into H2, obviously, it may not be practically possible on that high base to deliver that kind of margin. When we say the 11% EBIT margin, what will be the drivers sort of for this to improve?

Because incrementally, I would believe at least from a base impact perspective, H2 will have a slight impact in terms of setting a very high base. Just to understand how do we plan to get to that 11% where we started off at 10.9% organics.

Ashok Sonthalia

We talked about margin is a range. We are saying 11% is kind of center of gravity where in some quarter you will find we are doing slightly better, some quarter we are doing below that also.

It's not a very precise point. The second thing, also there are various things which are happening in the system.

We have talked about acceptability of customer or introduction of lower carats jewellery. They generally have a positive impact on margin.

Various things are being done, and as we think if gold prices stabilize and we go forward, perhaps the product mix will also improve. The whole product mix where coins used to be slightly higher, it might start coming down, which we see signs of.

All of this can result into closer to that number. That's our belief at this point of time, and that is how we are saying something around that number.

We are very, very hopeful we will be able to deliver on full-year basis.

Arun Narayan

I'll just add to it. I think the product mix swinging upwards towards more studded sales is a very important driver, and that's a focus area also for the division.

The second bit I would say is, as Ashok pointed out, there are many programs we are running to enhance the gross margin given the high gold rate regime, and those will start bearing fruit in the second half of the year more so than the first half. Thirdly, I think if gold prices remain subdued, the opportunity to be able to sell a more profitable mix with higher AMCs and even on the gold jewellery side, those drivers can also work to our benefit.

There are these drivers. How they play out, of course, is a macro of what happens.

Nihal Mahesh Jham

Got it. I'll just slip in one question quickly, that been picking up that with the correction in gold prices that there has been some moderation in demand in the industry.

Just wanted to understand any such trends visible or none of it at our end?

Arun Narayan

The only point to add to what we've already spoken of is I think towards the end of July perhaps we did see some softness on the plain gold side, okay? It does happen sometimes when the price is range-bound and people also hear news from various sources that bears have taken hold of gold and gold is likely to go down.

A lot of confusing news that people were exposed to during the month of May, and that's kind of puts people back to the fence, and they tend to wait it out. We've also seen in the last 2, 3 days that there is a upward movement.

I guess once there is clarity on where it's going, perhaps those who are on the fence will come back. There was a bit of softness towards the end of July, which is, of course, outside the scope of quarter 1, but that's only bound to happen when people are wanting to time the market.

Largely on account of plain gold jewellery. Studded may not be so.

Nihal Mahesh Jham

Yeah. That's right.

Thank you so much. That was it from my side.

Operator

Thank you. Your next question comes from the line of Avi Mehta with Macquarie Capital.

Please go ahead.

Avi Mehta

Hi, team. Thanks for this.

Just first bit, if you could help us understand what was the average buyer growth if I were to remove May, say average of April and June just to get a sense on how buyer growth is actually trending in the jewellery space?

Arun Narayan

You'd like us to remove what? May.

Since

Avi Mehta

you said May had these one-off factors, right? If I were to kind of look at either the exit, say June, or average of April and June just to get a sense on normalized how buyer growth versus what we saw last quarter.

Arun Narayan

No, thanks for that question. I just want to reiterate that the normalizing happened in June.

It's already happened in June, what you see for the quarter is after that normalizing. These one-off things are part of our industry.

There are auspicious times to buy, there are inauspicious times to buy, like we also mentioned in the Analyst Meet. This is pretty much BAU, and things tend to catch up.

Like I said, what we may have lost in May, it appears that we have gained in June. That averaging out or normalization is already happened.

You could take the quarter 1 average as the normalized kind of base.

Avi Mehta

Okay. Where I was coming from is we were trying to get a sense on, assuming gold prices remain where they are and this volatility doesn't continue, the assumption that I had was sales or value growth will trend towards buyer growth.

Hence to appreciate it, because the realizations also, from your understanding, the realization growth has some semblance of bunching up that probably happened, so that is where I was coming from. If that understanding itself is inaccurate, or if you could help us understand how we should look at the differential between buyer growth and value growth as gold prices start to become YoY flattish, or your thoughts on that?

Arun Narayan

Avi, I think it is too early to conclude. One when gold prices have softened, but I think we need to give some time to customer also to make up their mind.

Our also thesis is that our top-line growth is kind of combination of some of these things. When the gold prices would come down, more buyers will come in, and that is why we don't focus too much as a team and as a company on these things.

I think it is too early to just see June month whether it was more than 5%. I think that granular level of month-by-month growth, I don't think you want to.

Then there are regional differences in all these things where weddings are happening, Adhik Maas is not south story, it is more north story. I think let us give it some more time to see the impact on consumer.

Ajoy Chawla

Fair point. If I may add, if you're looking for what is that we are targeting, we are targeting, as always, a double-digit aggressive growth, and that's something which we shared even in the Investor Day.

Those targets and our ambitions don't go away. How they play out between buyers, ticket size, gold price, that's for us to manage.

Avi Mehta

Got it, Ajoy. I hear that.

Just the second bit on the MTM gain and loss. If you could just remind us what exactly drives this.

Is it more change in mix towards exchange or it would just help explain if that's okay, sir, just to refresh the memory.

Ashok Sonthalia

This time, as I was saying, there were price differences between international market and domestic market, and we advanced procurement which we hedged on the domestic market. Inventory valuation happens on the international benchmark because there is no spot benchmark in India, and it gives rise to accounting MTM because inventory is being done on certain basis reference point, hedges are being done at a certain reference points.

That difference generally is very manageable and need not be called out quarter-on-quarter, but in current situation when custom duty impact all of a sudden created wide gap between international and domestic, and we ended up procuring quite a bit gold at that point of time, so that is why we are calling this out. Every quarter, a small amount of this variation between inventory valuation and hedge valuation happens.

It's part of BAU.

Arun Narayan

Yeah?

Avi Mehta

Okay. Got it, sir.

That's all from my side. Thank you very much, sir.

Operator

Thank you. Your next question comes from the line of Kaivalya Veng with IIFL Capital.

Please go ahead. Yeah.

Percy Panthaki

Hi, sir. This is Percy Panthaki.

Can you hear me?

Arun Narayan

Percy. Little louder, Percy.

Percy Panthaki

Sir. Just wanted to understand going ahead, if the gold price remains at where it is, by Q4, the YoY inflation will become zero.

A large part of our growth is being driven by gold price inflation. In a scenario where gold price inflation is zero, do you think we can sort of maintain a 18% to 20% kind of top-line growth in that kind of a scenario?

I'm not talking only about Q4, although the anniversaryization happens in Q4. This is more of a general or structural kind of a query, that if for a few quarters the YoY gold price inflation is zero, in that scenario, does our growth rate come down versus our targeted 18% to 20% band?

Arun Narayan

I think our game plan across all our brands takes into account this context. In a scenario like that, we would certainly go all out to acquire buyers and use that to drive growth, because fundamentally, our approach to the business is an optimistic one, and it is one to drive overall growth like Ajoy mentioned.

Whenever there is a turbulence or some kind of a gold rate playing in people's mind, then there is a certain playbook to give them comfort and drive growth. Whenever that goes out of the equation and there is more stability, then obviously what we would do would be to acquire customers and overall grow the business.

We will have to see how things play out, and closer to that situation, then we choose the cards that we have to play. What you're saying is true.

It could play out that way, but we'll have to wait and see.

Percy Panthaki

Understood. Related query to this is again in that kind of a gold price scenario, do you see the quantum of sort of competitive spending, either in terms of advertisements or in terms of discounts, promotions, sort of normalizing?

In context of that, do you expect sort of the headwind on your margins to sort of maybe turn into a tailwind and you could see even with a slightly lower base growth being able to deliver that 18% to 20% bottom-line growth?

Arun Narayan

Honestly, now if you go back last 2, 3 years, we have seen all kinds of scenarios. Now to pretty much have a playbook for all of them.

In a scenario when competitive intensity is at its peak, people are discounting like crazy, or at a time when gold rates are stable or it's going up, it's going down, by now we think we have a handle. You're right.

Some new situation could emerge and we might end up learning from it, but by and large, we think we have at least some plans or some experiences that can help us when these situations kind of come up.

Ashok Sonthalia

Just one point I can add, Percy, that if you remember in our Analyst Day, we guided FY30 numbers. Quarter-on-quarter numbers can go up because some of the situation you may not react immediately, but overall medium to long term, we have always said that a good, strong double-digit growth.

That is how you will reach to that FY30 number. That has not changed at all in our mind, and we don't have any doubt at this point of time that we are not marching towards that.

Percy Panthaki

Over the last several quarters, because of the gold price inflation, the entire industry has done a lot of work in terms of making the jewellery lighter weight versus earlier if a piece has the same look and feel or design, etc., making the same kind of piece or similar kind of piece lighter in weight. If the gold price remains flat for a longer period of time, do you think that could be one of the lever in terms of gradually increasing or at least increasing slightly the weight per piece, doing the reverse of what we did over the last 2 to 3 years?

Arun Narayan

See, like Ajoy said some time back, our approach always has been to solve versus to merely sell. We need to do things as an industry and also as a company to bring more consumers in the category, keep them invested in the category, and for that, jewellery has to be both exciting and accessible.

Accessibility comes from keeping it lightweight, looking at a variety of carats, looking at an exchange program that is strong to get them to recycle. All these are different levers that we are using to keep jewellery accessible to a wide set of consumers across the different town classes that we are present in.

Percy Panthaki

Okay. Got it.

Thank you very much,

Arun Narayan

and all the best. If I may just step in once again, I think the concerns that I'm sensing across several questions across different people is if gold prices don't go up or they remain down, can you guys manage to grow, okay?

Therefore, it's between buyers, ticket size. See, these are not two independent entities which kind of move on their own.

These are related. Few years back and a few quarters back, I heard enough questions of people asking me, 'Arre, gold prices have gone so much.

How are you going to continue to grow?' Now the question is, 'If gold prices don't go up, how will you grow?'

I think we have seen buyer growth actually taper down in the last couple of years because gold prices went up dramatically. Why can't the reverse happen?

Because India's love for gold has not gone away. At the same time, India's growth story is not going away.

I think if you were to step back a little bit and look a few years ahead and not get worried about a particular month-on-month situation on gold price, I believe the headroom is huge, not just for the overall industry, but certainly for us as a company because our market share is also still single digit. For us to target a healthy double-digit growth in jewellery is inevitable.

How it plays out in a particular month and quarter might vary a little bit, but I'm very bullish on that. Margins, I think, will follow if we are able to manage the execution well.

Percy Panthaki

Got it. Got it, sir.

Thank you very much.

Operator

Thank you. Your next question comes from the line of Jay Doshi with Kotak.

Please go ahead.

Jay Doshi

Sure. Hi, congratulations on good execution in a challenging environment.

I've got a couple of questions. First one is, could you comment a little bit on competitive intensity?

Because the last 2, 3 years in a rising gold price environment, there were quite a few discounts by other players on making charges and all. Now with gold price stabilizing, are you seeing that competitive pressure on making charges, gold rate, markup, all that has eased a little bit?

That's my first question. Second question is recently, I was visiting some stores, and I observed that Indriya was advertising 50% discount on diamond value.

Then my sort of personal experience by visiting Tanishq store in the ongoing Festival of Diamond indicates that even your discounts on diamond value this time around is a little bit higher than what it usually is in FOD. Is this because you are currently consuming low-cost, low-price natural diamond inventory, and so you're better positioned to sort of offer better value through discounts?

Or is the market more competitive on studded jewellery at this point of time, which is forcing you to probably offer slightly higher discounts in this FOD versus last year?

Arun Narayan

I'll start from reverse order. The FOD offer we have this time is a flat 20% off on diamond value, pretty much the same as the last one of the months of Jan, Feb.

We may have some products which may be aged, where we're offering a higher discount, but by and large, the structure of the offer is not changed in any manner. As far as competitive intensity goes in, we are all aware of number of brands, number of stores, number of players that are increasing in the category, and obviously that brings a certain competitive intensity to bear.

Discounting is something that keeps happening, which is different in different markets based on the context of that market, and also the segment. I'll actually request Sharman to come in.

Yeah.

Like Ajoy said, we also pretty much have the similar offer. The offer that we ran, it was run in the past.

Especially after the announced spend and subsequent impact that happened, we quickly responded, came up with an offer seemed attractive for customers. In fact, May second half and June has been kind of record kind of a performance that we saw.

We could buck the impression that the initial one week had because we could respond to the situation better. In terms of overall discount, I don't think there is any significant structural change.

Jay Doshi

Sure. Thank you.

Sorry. Did you answer the question on making charges for the plain gold jewellery?

How's the competitive intensity there?

Arun Narayan

No, we don't see a substantial increase in competitive intensity. As you're aware, it's only been going up over the last 2 to 3 years.

Jay Doshi

Sorry. Sir, my question was whether you're seeing easing of competitive intensity in plain gold jewellery given that gold prices have stabilized.

Okay. No changes there.

Arun Narayan

We are not seeing any easing up of competitive intensity. We are seeing it more of the same.

Obviously, the intensity in certain geographies is much higher and has been much higher in the last 2 to 3 years, for example, in Gujarat, right? There are regional dispersions which are there, but nothing specifically to call out at either ends.

Either it's gone up significantly, or it's come down significantly.

Jay Doshi

Understood. Thank you so much, sir.

Operator

Thank you. Your next question comes from the line of Harit Kapoor with Investec.

Please go ahead.

Harit Kapoor

Hi. Good evening.

First question was on exchange. If you could just give a broad break-up of how much exchange share in procurement has gone up this quarter, I would assume it would have peaked in this quarter because of the situation.

Just some sense versus Q1 last year and have you seen some basis points impact on margin on account of that as well? That's my first question.

Arun Narayan

Okay. Specifically on exchange, I think it's been a creeping increase from the time that we've been investing significantly behind exchange since, I think, September of last year.

Post the PM's call-out when we went into a bit of an overdrive on our exchange communication, and we also saw other jewellers jump onto that bandwagon, we did see an upswing for that period of about 3 weeks. Then it is again got normalized since then.

Exchange continues to be a big driver of customer acquisition and a big driver of growth for us. Like we have said in the past, the sale that comes from exchange, both the exchange of old gold bought elsewhere and the gold bought at Tanishq, exceeds 50% of the business.

That's a trend that is sustaining. Yes, you're right.

When everyone went onto an overdrive during those 3 weeks in May, the share did go up, but thereafter, I would say it is pretty much normalized.

Harit Kapoor

Got it. That could have a slight marginal basis points sequential improvement over next 3 quarters, right, given that May might have been slightly low gross margin for you just because of the nature of procurement?

Is that the right way to think about it?

Arun Narayan

No, I don't think you should read anything specific into that. I would urge you all not to read anything specific into that.

Harit Kapoor

Got it. The second question was on the two subsidiaries, TEAL and CaratLane.

Now you did give some estimates for the 4-year period, but the start of that 4-year period, especially on margins on both TEAL and CaratLane have been significant. Just wanted to get your sense of, is TEAL a more kind of revenue booking, situation-led margin improvement?

Even for CaratLane, are these numbers surprising you on the operating leverage which you're getting?

Ashok Sonthalia

On TEAL, I will first answer. TEAL still remains project kind of business, and where certain lumpiness do come with the margin.

In this quarter, we did lot of, I would say, servicing business of certain set of equipment which we call refitting or retrofitting, where they are in the nature of service where your engineers only work and you get. That was quite substantial.

Overall long-term growth, TEAL is on a very strong wicket, but the normalized margin would be gradually gravitating towards 12% to 15%, 16%. This year, full-year basis, they can be higher, but that's the trend I see if mid to long term you see that kind of business, they will deliver.

As far as CaratLane is concerned, we have always said that they will gradually go towards double-digit EBIT margin, more like Tanishq kind of margin. That portfolio It's there?

Okay. They have delivered 9.6, I think, something like that, 9% upward.

Their normal trajectory should be towards 10%. Again, quarter-to-quarter differences can be there, but they should eventually become very stabilized around that number, to my mind.

In the long term, even depending on how the jewellery industry, gold price dynamics work out, they can either progress towards 11% or stay around that number. It's very difficult to talk about so much into future, but we have always talked that CaratLane should tend towards double-digit EBIT margin.

Ajoy Chawla

I wanted to also add see, both these subsidiaries are still on a significant growth path, okay? The opportunity to grow is significant and substantial, and we will continue to prioritize top-line growth in both of them.

Therefore, margins will kind of play out the way they have to play out, and therefore, I would read more in the growth story rather than on the margin story.

Harit Kapoor

Great. Wish you all the best.

Thank you.

Operator

Thank you. Your next question comes from the line of Ashish Kanodia with Citi.

Please go ahead.

Ashish Kanodia

Thank you, sir. First question was, given the volatility in gold price, what has been the trend for new signups for both Golden Harvest Scheme and Rivaah Golden Advantage in the last 5, 6 months?

Are they broadly tracking in line with the kind of jewellery growth you're seeing?

Arun Narayan

Thanks for that question. I think on a value basis, we are tracking, but I would say that we started with the Golden Harvest program many years back.

Then 2, 3 years back, we added Golden Advantage. What's really happening is the dynamic between the two, where we are seeing most customers prefer Rivaah Golden Advantage because it helps in the rupee cost averaging, and we're seeing a shift of preference from Golden Harvest to Rivaah Golden Advantage, which in a sense is good for the customer and was also introduced to solve the problem of gold rates being either increasing or kind of moving up and down.

That's really the dynamic that is playing out there. On the whole, I think it's progressing in line with the business on a value basis in terms of the growth in redemption of both these programs versus the growth in business.

Ashish Kanodia

Sure. The second question was just on the way we have seen 1Q, and even if you look at 4Q, I think 1Q definitely saw moderation in coins growth, and when we look at plain gold and both studded, the growth was still in line with what was in 4Q despite volatile gold price and May, June, Adhik Maas, etc.

To that extent, given maybe the gold price has been on a downward trajectory, are you seeing that gold coin demand is actually now losing more traction? Why it may still be growing faster than the jewellery growth, but losing traction versus what it was doing 2, 3 quarters back, and to that extent, it should ideally help with slightly better mix and margins?

Ashok Sonthalia

That is what we expect, but see, gold price concluding that it is on a downward trajectory will be too premature, to my mind. Last 2, 3 days, if anything is to be seen, again they have started inching up.

If geopolitics normalize, I would believe gold prices can again go up for time being. To your point, yeah, the kind of growth YoY coin was showing, it should start moderating from here.

Ashish Kanodia

Sure. Just last bit, I think Ajoy talked about gross margin expansion initiative.

Over the last few years, on the margins, you had taken various initiatives, War on Waste, and then working on alloy. Anything which you'd like to share on the gross margin expansion, like what initiatives we are taking?

Ashok Sonthalia

No, I don't think we are going into that much detail, but suffice to say whatever has been spoken about lower carats, there is a GC Max program, there are sourcing strategies, etc. It's a mix of various things.

We certainly don't want to give more detail on this.

Ashish Kanodia

Sure. Just last bit on the natural diamond prices, at least on the retail part in India, what has been the trend?

Is it more stable both for smaller stones and as well as for solitaires? Are they stabilized in the last 6 months?

Ajoy Chawla

Pricing.

Ashok Sonthalia

We've

Ajoy Chawla

seen more stability perhaps in the pricing, both of solitaires as well as small diamonds. Was that the question, or did I miss answering?

Ashish Kanodia

My question was on the retail part, not more from sourcing, but at least at the retail end, at a consumer end.

Ajoy Chawla

Retail also, our prices are stable for both.

Ashish Kanodia

Sure.

Ajoy Chawla

I think maybe the intent of your question could be how is that playing out vis-a-vis the lab-grown diamond and how's the narrative playing out in the mind of the customer? I think at the market level, it has stabilized, and that narrative which was very prominent towards lab-grown and natural are going off, that narrative seems to have gone down substantially, and I think both exist in the market.

Maybe that's the sentiment behind your question I was picking up.

Ashish Kanodia

Yes, because studded we have seen improving, so that's helpful. Yeah.

Thank you.

Ajoy Chawla

Pricing is stable, and narrative and sentiment is also stable.

Ashish Kanodia

Sure, Ajoy. Thanks.

Operator

Thank you. Ladies and gentlemen, we will take this as our last question for today.

I now hand the conference over to Mr. Chawla for closing comments.

Ajoy Chawla

Thanks. Interesting set of questions that keep us on our toes and thinking off our feet, literally.

Just wanted to end at a very broad level some comments. I think all our brands and businesses, when you look at jewellery, watches, you look at our subsidiaries, look at CaratLane, look at TEAL, look at fragrances and bags, pretty much all our businesses have done well.

The growth what we have seen in quarter 1, and we are also seeing that July also is not bad, I'm seeing a certain positivity so far in the last 4 months. How things play out in the near future, of course, will depend on so many other forces.

We think we are on trajectory for delivering the kind of growth that we have promised in the Investor Day, and we hope that we can, in fact, better it in the current year because we've started very well. Second comment I want to make is there was a lot of questions on the dynamic between buyers, gold, gold price, and all of that.

I think overall, I'm just reiterating, we are committed to a double-digit, healthy growth in value in the jewellery business because that's the only way we'll get to our committed FY30 goals that we've set. In a particular quarter or in two quarters, it may be looking like a power play where we've hit the ball out of the park, but it's not just us, the market also has done very well.

I wouldn't get too carried away by that, neither will I get too carried away by a particular quarter if there is some volatility and some fluctuation in the market due to external forces or gold price. I think the larger piece I would like to maybe direct all of us towards is that the headroom for growth for all our businesses is very high.

Partly because of the tailwinds of formalization, partly to a large extent because of India growth story, middle India, multiple segments, portfolio play, and all of those. This is true for jewellery, this is true for eyewear, this is true for watches, this is true for fragrances, bags, sarees, all of them.

We have both headroom for market share gain as well as India doing very well, many segments coming into the consumption basket, and the premiumization story. All the 5, 6, 7 forces that we talked about when we met.

Specifically on jewellery, I would reiterate that our growth drivers on gaining market share through regionalization, through high-value studded, through retail transformation, through brand differentiation, through portfolio play, and through core growth in both studded and gold in the sub-50, sub-1 lakh kind of price points through buyer growth. All those growth levers continue to hold good, and we stay focused on the long-term strategy and value creation while taking in our stride some positives that we might have received in a couple of quarters and building on them, rather than getting worried about whether we can deliver the same levels of growth.

Just wanted to kind of direct everybody's attention to a larger story and not maybe getting too carried away by one quarter or the other. Margins will play out the way we have spoken.

If we are lucky, we can do even better. Thank you so much for all your questions, and look forward to catching up with you once again next quarter.

Bye.

Operator

Thank you, members of the management. On behalf of Titan Company Limited, that concludes this conference.

Thank you, everyone, for joining us, and you may now disconnect your lines. Thank you.