Operator
Ladies and gentlemen, good day and welcome to United Food Brands Limited Q3 FY26 Earnings Conference Call. As a reminder, all participant lines will be in the listen-only mode, and there will be an opportunity for you to ask questions after the presentation concludes.
Should you need assistance during the conference call, please signal an operator by pressing star then zero on your touchtone phone. Please note that this conference is being recorded.
I now hand the conference over to Mr. Bijay Sharma.
Thank you, and over to you, Mr. Sharma.
Bijay Sharma
Thank you, Rutuja. Welcome, everyone, to United Food Brands Limited's Q3 FY26 Earnings Conference Call.
For today's call, I have with me Mr. Kayum Dhanani, Managing Director; Mr.
Rahul Agrawal, CEO and Whole-Time Director; and Mr. Amit Betala, CFO.
Before we begin the call, I would like to remind that some of the statements made in today's conference call may be forward-looking in nature and may involve risks and uncertainties. Kindly refer to our earnings presentation for a detailed disclaimer.
We will start the call with Mr. Kayum Dhanani sharing his perspective on overall demand and key highlights for the quarter.
This will be followed by a detailed discussion on business and performance by Mr. Rahul Agrawal.
Post that, we'll open the forum for a Q&A session. I will now hand over the conference to Mr.
Kayum Dhanani. Thank you, and over to you, sir.
Kayum Dhanani
Thank you. A very good evening, ladies and gentlemen.
I take the pleasure in welcoming you to Quarter 3 FY26 conference call of United Food Brands Limited. Quarter 3 FY26 has been a defining quarter for the company.
We delivered highest ever quarterly revenue in our history, driven by record dine-in walk-ins across our restaurants. This performance reflects the strength of our brand, the relevance of our value proposition, and the trust of our guests placed in us.
We reported a same-store sales growth of 8.2%, driven by a combination of clear strategy, priorities, and relentless execution discipline by our teams. This performance is particularly encouraging as it has been delivered in a persistently soft demand environment, underscoring the resilience of our business model and the strength of our operating execution.
As an organization, we are extremely well-positioned to scale all three verticals of our business. Barbeque Nation India business delivered strong year-on-year growth across both dine-in business and delivery business.
Overall revenue and SSSG growth were driven by strong year-on-year growth dine-in volume growth of 25%. We continued to gain market share, with growth coming from both new customer acquisition and repeat customers.
New customer acquisition was particularly strong during the quarter, while repeat customer growth also accelerated. Importantly, the time gap between the repeat visits has reduced, indicating improving guest engagement, loyalty, and brand stickiness.
Our international business grew 47% year-on-year, supported by strong SSSG performance and new restaurant additions. We added three new sites during the year, have additionally eight sites under construction.
We have successfully entered distinct high-potential markets, and our focus now is on scaling Barbeque Nation in these markets and building a long-term platform for sustainable growth. Our premium CDR segment also continued to strengthen.
Penetration of Toscano and Salt brands increased as we expanded into new metro markets in India. We added 10 new restaurants over the last 12 months and have another five restaurants under construction.
This segment consistently delivered strong SSSG, driven by growth across both dine-in and delivery channels. Restaurant operating margins from the mature restaurants have consistently tracked above 20% across many quarters, reinforcing the strength of the business model.
We have systematically built a differentiated portfolio of in-house dine-in and delivery brands through disciplined execution and a consistent focus on superior guest experience, service quality, and value leadership. We remain fully committed to scaling each of these brands while delivering industry-leading margins and cash flow and building a sustainable, high-quality growth platform for the long term.
Thank you, and I would now hand over to Rahul to walk you through the performance in detail.
Rahul Agrawal
Thank you, Kayum. Good evening, everyone, and thank you for joining us.
Q3 has been a transformational quarter for our company. We delivered our highest ever quarterly revenue, driven by record dine-in walk-ins, which is a powerful validation of our brand strength and value proposition.
Achieving this performance in a challenging demand environment underscored the resilience of our business model and the quality of our execution. Most importantly, it reflects the exceptional commitment, discipline, and execution excellence of our teams across the organization.
The quarter was marked by strong same-store sales growth of 8.2% and operating revenues of ₹377 crore, translating into a healthy revenue growth of 14.5% on year-on-year basis and 23.6% on sequential basis. Operating revenue growth for the quarter was healthy across all verticals, with Barbeque Nation India growing at around 10.1%, Barbeque Nation International growing 47%, and premium CDR segment growing at 19.7% on year-on-year basis.
This performance was led by robust transaction growth across both dine-in and delivery channels. We delivered approximately 26% growth in consolidated dine-in volumes and 29% growth in delivery transactions.
Barbeque Nation India saw a strong recovery in dine-in segment, delivering 25% year-on-year growth in dine-in volumes. Consolidated gross profit during the quarter grew by 11.4% year-on-year and around 24% sequentially.
Overall gross profit margin improved by 20 basis points quarter-on-quarter. Pre-Ind AS restaurant operating profit recorded strong momentum, growing around 136% quarter-on-quarter and 8.7% on year-on-year basis.
Pre-Ind AS restaurant operating margin stood at 15.7% compared to around 16.5% in Quarter 3 of last year, largely due to the impact of new store ramp-ups. Mature restaurants delivered higher margins and stable performance, with pre-Ind AS restaurant operating margins of 17.2%, which was broadly consistent with 17.4% in Quarter 3 FY25.
During the quarter, we increased marketing investments in brand building and value-led campaigns with a clear focus on driving transaction growth. At the same time, we maintained a disciplined approach to cost management, and supported by operating leverage, our overall overhead costs, which is excluding marketing, reduced by 2.1% of sales on year-on-year basis.
Consolidated reported operating EBITDA for the quarter was 68.2 crore, with operating margins of 18.1%. This is excluding one-time impact of non-cash provision created due to implementation of new labor code.
Our pre-Ind AS adjusted operating EBITDA was 36.1 crore, growing at 6.5% on year-on-year basis. Our new restaurant expansion is on track.
During the quarter, we launched eight new restaurants, which is 21 new restaurants over a nine-month period, taking the total portfolio to 249 restaurants. New restaurant expansion was broad-based across all three segments, with 10 new restaurants added in Barbeque India, three new restaurants added in Barbeque International, and eight new restaurants in premium CDR segment.
Coming to Barbeque India, Barbeque Nation India delivered revenues of ₹288 crore, with strong 10.1% year-on-year growth and 25.3% sequential growth, reflecting renewed momentum and strengthening customer traction. This growth was driven by strong SSSG of 8.3%, which in turn was led by robust transaction growth across both dine-in and delivery business.
During the quarter, we curated multiple food-led experiences and thematic dining events and launched targeted value campaigns to build demand during low throughput sessions. We saw strong growth in new customer acquisition alongside meaningful growth in repeat customers.
Our guest engagement and loyalty dynamics have improved, leading to decline in our average time gap between repeat visits. We structurally leveraged our digital ecosystem and significantly strengthened adoption of our advance module through both app and web, with 53% of overall dining transactions now routed through our own digital channels.
Overall, pre-Ind AS restaurant operating margin stood at 14.6%, while the matured portfolio delivered higher margins of 16%, reflecting the underlying strength of our core business. Moving to Barbeque Nation International, our Barbeque Nation International business recorded revenues of 37.2 crore for the quarter, delivering 47% year-on-year growth, supported by robust network expansion and SSSG of 5.8%.
Gross profit also grew year-on-year by 47%, with gross margins remaining strong at around 75%. Despite an aggressive restaurant expansion, pre-Ind AS restaurant operating margins for the international segment remained strong at 23.1%, with mature restaurants delivering operating margins of over 27%.
We'll continue to build on this growth momentum through disciplined network expansion. During the year, we have launched three new restaurants, we have another three restaurants under construction in our international business, and four additional locations are in advanced stages of discussion.
As we enter newer geographies, we have done the foundational work of establishing our first restaurant in these markets, and our focus will now shift to scaling each of these distinct markets across the Middle East and Southeast Asia. Moving to our premium CDR business, we are well on track in increasing penetration of Toscano and Salt brands across additional metro markets.
During the year, we have added eight new restaurants, and another five restaurants are under construction across key metro markets of Mumbai, Pune, and Delhi. We are extremely encouraged by the guest feedback in these newer markets and strongly believe that our sustained focus on guest experience, supported by continuous culinary and service innovations, will enable us to build a strong and scalable premium CDR franchise.
The premium CDR segment also delivered a strong year-on-year revenue growth of 19.7%, driven by exceptionally strong SSSG of 9.4%. Gross margin for the segment remained robust at 73%, while the ramp-up of newer restaurants impacted overall margin in the short term, the mature network portfolio delivered pre-Ind AS restaurant operating margin of 22%.
Our strategic focus remains unchanged: we will continue to build Barbeque Nation brand in India and internationally through best-in-category guest experience, strong value proposition, and disciplined cost management. In parallel, we'll continue to scale our existing portfolio of high-potential brands, building strong, differentiated platforms for long-term growth.
Thank you. With this, we can open the session for Q&A.
Operator
Thank you very much. We will now begin the question and answer session.
Anyone who wishes to ask a question may press star and one on the touchtone telephone. If you wish to remove yourself from the question queue, you may press star and two.
Participants are requested to use handsets while asking a question. Ladies and gentlemen, we will wait for a moment while the question queue assembles.
The first question is from the line of Riddhesh Gandhi from Discovery Capital. Please go ahead.
Riddhesh Gandhi
Hi, sir. Congratulations on a great set of numbers.
Just wanted to understand, look, we've had obviously a number of quarters of negative SSG growth, and first quarter after a long time where we are having it again. Just wanted to know what is your comfort that this isn't some sort of an aberration and something that we expect will sort of continue going ahead in terms of the SSG growth.
Just wanted to understand what exactly, in your view, has driven this change to happen?
Rahul Agrawal
One, I think what we are seeing today is, obviously, not one-off actions. There are a lot of multiple levers that has been created over the last several months.
We have spoken about few of these in our previous calls and our quarterly updates. To speak about few of them, we have come up with group dining offers, we have curated various food experiences, we have come up with value-led campaigns, we have analyzed our business across various dayparts and segments, and then have done targeted value campaigns for these low throughput sessions.
We have improved our throughputs in some of these sessions. We have increased our engagement through app and web platforms, right?
Some of these actions that have been taken internally have obviously led to transactions growth, have led to higher walk-ins, very strong repeat behavior, very strong digital engagement, and obviously, a great customer feedback scores. The focus execution on guest experience and value has been really amazing.
If I look at data, more than one-off, we have seen positive momentum over the period of last six months wherein we have seen improvement in transaction trend with all these structural initiatives in place. I strongly believe that this SSG improvement is sustainable and the momentum that you're seeing should continue.
Obviously, this has to be supported by the disciplined execution that we are continue to do. Obviously, with operating leverage, things will look very differently in the business.
Riddhesh Gandhi
Right. No, but just post all that, is it a market thing?
Are there some specific activities we have done? Because look, after eight, nine quarters of negative growth, you can sort of expect there may be a quarter or so where you will have growth and then again we go back to being flattish.
What is giving you the kind of comfort now that we should be able to achieve this going ahead?
Rahul Agrawal
I think you should be looking at last six months period. If you remember, last quarter also, excluding the impact of Navratri, we were in positive territory.
Last quarter, we also reported our numbers for four months and we distinctly mentioned that the month of October was looking positive in terms of SSG by around 5%. In the entire quarter, we have reported 8%, obviously November and December has been better than October.
We are seeing this momentum continue in the month of January. If you're seeing something happening for a longer period of 6-7 months, we are seeing sequential improvement in these metrics, and obviously this is not something which is done across the industry.
I think there are a lot of internal levers and internal interventions that has been made. I spoke about few of them in my previous remark.
Those interventions are also reflecting into improvement in measurable operating metrics. That gives me confidence that this will continue.
Riddhesh Gandhi
All right. That is very good hearing.
Thanks.
Rahul Agrawal
Okay. Thank you.
Operator
Thank you. Participants who wishes to ask a question, please press star and one.
The next question is from the line of Devanshu Bansal from Emkay Global. Please go ahead.
Devanshu Bansal
Hi, Rahul. Congratulations on a great performance in Q3.
Rahul, you did mention that the repeat period has been shortened and the feedback scores are also pretty high from consumers. I wanted to check if you could give us some reference of the past, as in what was these data points earlier and what are these trending at currently, will help us to better understand the change.
Rahul Agrawal
I think without getting into specific numbers, what I can tell you is that the time gap between repeat visits has improved by around 10%. If it was say 100 days earlier, now it's 90 days.
In terms of transactions, one thing that we have really unlocked is a set of new customers who seems to have also repeated extremely well over the period of last 7-8 months that we have made this intervention into. Right?
That's the metric that I can share at this point of time.
Devanshu Bansal
On the feedback perspective, Rahul, any color that you can share from an NPS perspective or whatever you're tracking as in what all the new consumers are sort of suggesting, because we just want some confidence as in obviously you have done good dining offers, food experiences, etc., which have led to this pickup in transactions. We just need some confidence around the feedback that the consumers have had in this transaction so that we get some comfort on these people sort of coming back and back at Barbeque Nation.
Rahul Agrawal
Our feedback mechanism and tracking this across approximately 200 restaurants of Barbeque Nation India is very, very scientific. Broadly, we measure it through three angles.
One is our in-house guest satisfaction index score. As you would recall, we call back 20% of our guests everyday across all restaurants, across all sections of restaurants, across dayparts, and then very critically look at that metrics to ensure that the guest scores are high.
As you would recall, almost 95% of organization's variable pay is dependent on this guest scores, right? This metric is on an upward trend.
That's one. Secondly, we track our digital NPS score through some of the marketing agencies that work with us.
Those scores are also trending up. Third is the rating which normally guest gives across the Google platform and the Zomato platform, which at a pan-India level across all restaurants have been faring pretty well.
Earlier also, we were standing at anywhere around 4.4 to 4.5, and those levels are also being maintained. Feedback taking measures is also very, very scientific, and all of these three metrics are on an upward trend for us.
This is not just this quarter. I think, if you recall, the previous quarter has also been mentioned about the fact that whatever the scenario is, we are continuing to manage our guest scores and we are seeing those improvements.
Devanshu Bansal
Great. Rahul, obviously, this quarter has seen very strong trends.
Typically, with word of mouth, the thing is that we see a upward-moving trajectory, right? Obviously, if you can share some light in terms of how trends have been so far in Q4, are they pretty much in line or they are still improving versus what we have delivered in Q3, that would also be very helpful to understand the next, say, three quarters of your performance.
Rahul Agrawal
Like I mentioned, January is almost coming to an end, and the momentum that we saw in Quarter 3 is continuing. I strongly feel that the business has structurally shifted one notch above, right?
If you look at last quarter's performance on a sustained basis, we are at close to a monthly run rate of 125 crores, right, which translate to annual run rate of around 1,500 crores. There is obviously some seasonal impact of the business in Quarter 3, but the way the business is moving now, I think on a next four months, four-quarter basis, we are at that level as a company.
Also, if you look at the change that you'll see in terms of growth, what was the growth between Quarter 2 last year and Quarter 3 last year versus Quarter 2 this year and Quarter 3 this year, you will see that there's a structural shift that has happened in the business. That was also minutely visible when you looked at Quarter 1 and Quarter 2 last year versus Quarter 1 and Quarter 2 this year, and this difference is very stark in Quarter 3 of this quarter.
I think this momentum should continue. A lot of great interventions being done, and good thing is that they are also impacting the measurable numbers across our entire business.
Devanshu Bansal
Great. Sir, from a P&L perspective, obviously, your top-line trend has been very robust, but from a P&L perspective, we noticed that we are also making certain investments, right?
Our gross margins are about 250 bps lower, and then you also attributed some additional marketing spends that have gone behind particularly in Q3. I wanted to check whether we can sort of move back towards that 67%, 68% gross margin in the coming quarters and whether these marketing spends were one-off and or these are required in the business to sort of keep up the growth momentum.
Rahul Agrawal
No, thank you, Devanshu, for asking this. Three, four points here.
One, our guidance on gross margin remains unchanged at around 67% to 68% range. I know we are short of this in this quarter, but I think we strongly continue to see this as both achievable and sustainable, right?
At this stage, I think we are consciously making measured investments in our gross margin and marketing to rebuild our demand momentum, to increase our traffic recovery, and strengthen customer acquisition to have as much transaction growth as possible. To be fair, 25% transaction growth is something that was really really great, and that's continuing also in the current quarter.
I would not change this at this moment. We would continue to make these measured investments across both gross margin and marketing.
You mentioned about marketing. I think the current level of marketing spend is, I think, the new steady state for our business.
I'm not seeing this as a temporary spike. I think this is a structural step up.
Also, 3% of sales our marketing investment is very disciplined, targeted, and also well below industry average, right? The investment is very focused on high ROI activities, which are leading to driving transaction growth, building traffic, how do you strengthen the brand relevance, and all this.
In the near term, I don't see that changing. Gross margin will slightly inch up.
With respect to overall margin, I think given the nature of our format, operating leverage is structurally high, right? While we see this gross margin investments, to drive traffic, the operating leverage benefits of higher volume and sales growth are structurally more powerful than the near-term margin trade-off, right?
We have seen this traction over the last two quarters, and our focus will be to sustain this as we move forward. I think as revenue builds up, operating leverage naturally flows through margins.
The team in the past has demonstrated a very strong discipline in operating cost control, right, which gives us confidence that the underlying structure of the business is strong, and the margin levers, gross cost of goods sold or marketing investments, remain well within our control.
Devanshu Bansal
Fair enough. Would it be fair just if you can so obviously you have indicated some color from a revenue perspective, any color from EBITDA margin perspective, because whatever basic projections that we have done, I guess, is 8% kind of a margin EBITDA margin at the company level pre-Ind AS, is it doable or the operating leverage can help us even surpass that?
Rahul Agrawal
No, look, despite a very tough operating environment in FY24 and '25, we have delivered 8% pre-Ind AS operating margin at corporate level, right, which translates to approximately 14% pre-Ind AS operating margin. If I further scale it down and remove the impact of new stores, we were at 15%, core restaurant operating margin.
In this quarter, that number of 15% is actually 17%. I think just because of operating leverage, we may remain at that number in short term, but I think because of operating leverage and because of our cost initiatives, that 15% mature restaurant operating margin will move towards 17%.
Once that happens, I think everything else will naturally flow down to overall margin. In a near term, I think the focus is clear: build transaction growth, drive revenue growth, and through operating leverage, move back to at least double-digit pre-Ind AS, corporate level EBITDA margin.
Devanshu Bansal
Thank you, Rahul. All the best to the team, and once again, congratulations on a great performance.
Rahul Agrawal
Thank you. Thank you, Devanshu.
Operator
Thank you. The next question is from the line of Naveen Trivedi from Motilal Oswal.
Please go ahead.
Naveen Trivedi
Yeah. Hi, good evening, everyone.
Just a couple of questions on the growth side. You mentioned about the SSSG levers which we kind of reported this quarter looks to be that are sustainable.
One, how much was there any price hike which kind of has built in the trip SSSG number? How should we look at the pricing strategy for the coming quarters?
Rahul Agrawal
No, there's no price hike at all in this quarter. In fact, there has been very targeted, improvements in our throughput which we have managed by looking at low throughput sessions.
Effectively, in some manner, because of change in mix, we have seen effective realization being lower. To further break this up, we have strengthened our weekday dayparts, we have strengthened our lunch businesses, so that has led to a slight decline in overall pricing that has happened.
The SSSG number that you're seeing is entirely coming through the volume growth. While delivery volume growth, is there and that has passed also, what I'm really excited about is the dine-in volume growth that we have seen across all our businesses, and we have seen that strongest in Barbeque India business.
Naveen Trivedi
Sure. How much Barbeque India transaction growth was there for this quarter?
If you can also give us some sense about any specific market where we have seen more traction than other market?
Rahul Agrawal
It's around 25% dine-in volume growth in terms of So when I say dine-in volume growth, this is number of walk-ins in across all our restaurants. In terms of any specific markets, no, I think broad-based growth was very broad-based.
There is no particular market that I can call out that was an outlier. I think all of the markets have pretty much converged to the national performance trends.
Naveen Trivedi
Sure. Sure.
Any sort of a divergences between the October, November, December sort of just to get a sense about how has been our exit of the quarter, which gives us a confidence about the sustainability of these numbers for the coming of the quarter. Any sense about the exit of the quarter and any little bit flavour if you can share about the Jan month also?
Rahul Agrawal
Two data points. One is, like I said, October was 5% SSSG, which you had mentioned in our previous quarter results, and this entire quarter was 8%, obviously November and December is better.
I can also say that October, November, December, we have seen sequential same-store cover growth, which is same-store volume growth at the entire portfolio level.
Naveen Trivedi
Sure. Just one last question.
At what SSSG level we should kind of see the ROM, pre-Ind AS EBITDA margin expansion? I'm sure typically we kind of see that 5%-6% is typically a threshold level SSSG where after which we start seeing a margin expansion.
At 8%, we still not seen that sort of a level, but I'm just trying to understand about how should we see the coming quarter's margin trajectory at a Barbeque India level and at the consol level also?
Rahul Agrawal
Look, like I what I mentioned to the previous question, basically, there are three levers on your entire P&L. One is, one is your gross margin, which is cost of goods sold.
How can we control that? That has two variables: one is pricing, and one is absolute cost of goods sold.
Over the period, absolute cost of goods sold will actually decline. Pricing would have slightly also declined, which impacted our gross margin.
Like I said, this is a measured investment that we are planning to do because the key focus is to build transaction growth. Just note aside, I think we didn't mention this earlier, but as a company, we have done highest ever number of covers walk-in across all businesses.
We've done highest in India, we've done highest in International, also done highest in premium CDR, right? That is one lever.
The second lever is marketing investments, right? How do you invest in your brand campaigns, value campaigns, and how do you distribute that across your consumers?
The third lever is largely fixed, costs. That get advantage from the operating leverage, right?
We have seen that advantage coming across in this quarter also. While there is an overall reduction in gross margin, there is an incremental investment in marketing, our operating leverage, impact was positive close to 2.2% on the entire business, right?
If you look at our numbers in detail, we have given a split around mature restaurants and new restaurants. Our mature restaurant performance and margins were stable at 17.2%, versus the last year number, right?
The point I'm trying to make is the focus on building transaction growth has led to operating leverage, which has led to managing the margins, and obviously given us higher absolute operating profits. We are obviously we have been doing that for last 6-7 months now, and month on month, quarter on quarter, we are seeing improvement in some of these metrics.
I don't think we want to disturb that. The only thing that we'll do is have absolute focus on further driving our volume growth.
Then, I think given the nature of the company and the industry, I think operating leverage will take care of itself and margins will come through.
Naveen Trivedi
Sure. That's all from my side.
All the very best.
Rahul Agrawal
Thank you.
Operator
Thank you. The next question is from the line of Viraj Mehta from Enigma.
Please go ahead.
Viraj Mehta
Yeah. Hi, Rahul, and congratulations for good set.
Rahul, my first question is on restaurants. If you remember at end of last year and even in the first quarter, you had mentioned we should end the year at around 270, 275 restaurants.
Given that we are only 249 now, or end of December, that looks a tough task. Can you give a revised number for that?
Rahul Agrawal
Yeah. As of now, we have around 18 restaurants under construction.
I think out of these 18, we should be able to launch around 14, 15 in Quarter 4. We should be able to close the year with around 265, right?
Frankly, Viraj, these are just accounting dates, right? What I can tell you is that there's 249 which is operational, there is 18 under construction.
That's 267. We have a very strong pipeline of another 20 restaurants where we have either the commercial negotiation is finished, these are under legal diligence, these are under project feasibility stage or under design stage right now.
If I look at my overall, visibility pipeline, restaurant number 287 is clearly visible to us. I think in the entire year, we would be able to definitely cross 300 by end of next financial year.
That's the aim that we are looking towards.
Viraj Mehta
Sure. Fair enough.
Second is regarding the cash flow. Obviously, it's 9 months, we don't really get it.
If you can talk about what is the operating cash flow that we have got for 9 months and what is the capex that we have done just to get a fair idea on where the balance sheet stands?
Rahul Agrawal
Balance sheet stands remains strong. Our net debt, if you remember, last quarter was around 90 crores.
Viraj Mehta
This
Rahul Agrawal
has actually come down this quarter. We're at around 80 crores.
There's a net 10 crore cash generation in the quarter net of all the capex investments and all. I think the way we stand And H1 was very different, right?
You have our numbers. H1, the margins were not great.
We didn't generate enough cash flows, but we continued to invest in our new store opening because we could see the improvement trends in transaction volumes. We could see that how the numbers are moving, right?
We borrowed some money and invested that. I think that trend has changed in this quarter.
This quarter, we didn't need to borrow. As you would remember, historically, we've always built stores by generating internal cash flows.
I think we're reverting back to that right now. We obviously remain very excited about the potential of the brand across all the three segments, and depending on the cash flow generation and the speed of good sites that we get, we might go a bit more aggressive on the new store expansion.
Overall, I don't see the net debt numbers sort of moving beyond 100 crores in short term. If we really sort of increase this, I think that's maybe only because some of the sites are really good and we don't want to say no to that.
In short term, I think I'll stick to 100 crore guidance of the on the net debt number.
Viraj Mehta
Right. Last on the discussion that we had in terms of some of the stores were not good enough or their locations were not, and we were relocating to the smaller size and I saw in the presentation that we have not closed a single store this quarter.
Is that now a fair assumption that we are past that journey now and we probably are not going to whatever closing of non-profitable or wrong stores or whatever you want to call that had to happen has now happened and that's past us?
Rahul Agrawal
Yes. In fact, we have been past that for quite some time now.
Over the period of last, 4-5 quarters, whatever we have closed was just being very, very prudent about the bottom number and closing that if it was loss-making. Today also, on a larger portfolio of 250 restaurants, we have some restaurants which are loss-making, maybe because they are new and maybe because, there is some sort of structural change, it's bound to happen.
The losses in those are minuscule, right? With some minor interventions, we have seen that in many cases where they have converted into profit-making.
Right? I think now going forward, on a base of say 250, 300 restaurants, we might have on an overall basis maybe two or three restaurants closure every year for various set of reasons, nothing structural there.
Apart from that, I don't expect anything to close.
Viraj Mehta
Right. Super.
One thing on the international part. If I look at the SSG growth in our international business, over last three, four quarters, that has just tapered down from high teens number to where it is today.
Is it because now the stores have matured and our addition is lower, and the base earlier was lower and now the base is now significant compared to earlier international business? Can you just make us understand, is this now a sustainable SSG, and it might not go to where it was?
Rahul Agrawal
Look, first, growing at around 6% this quarter on a base of, maybe 8%-9% in the previous quarter is actually very impressive. These stores where you are seeing SSSG is actually on a set of eight restaurants, right?
Some of these stores have been around for almost 7-8 years. After that, they have been they've been growing at this rate with a mix of both dine-in and delivery.
I think they have done a tremendous job at delivering the results. I think as a overall market and as overall international portfolio, as some of the new stores that we opened up mature, they will now take the, take the burden of putting the entire portfolio SSSG at a maybe, mid to high single-digit numbers, right?
The way the situation is, my sense is that these business should do anywhere between 5% to 7% SSSG. As long as they sustain it, I'm extremely happy because the margins there are extremely good.
I think at this at such a small base of eight restaurants, I'm not so worried about SSSG right now. I think the focus there is to scale up.
I think over the period of last three years, the team has done a tremendous job in opening up, some of the new markets for ourselves. Today, I think we understand, specific countries in Southeast Asia and Middle East.
We have been there for almost 2 to 3 years, and we have gone through that phase of, experimentation, piloting across multiple locations simultaneously. Right?
That was a very slow process. That was a process which took a lot of sort of effort.
Now we are in a phase wherein, we'll just keep adding more and more in these markets. As things stand, my sense is that on a base of say 12 restaurants, we have three more will come by end of this year, and we'll close the year hopefully with 50 15.
Then next year, given the situation, given the rental, maybe transactions, I would definitely want to close it at anywhere between 23, 25 by end of next year.
Viraj Mehta
Right. As far as Barbeque India is concerned, do you see And you had mentioned this, but I thought it was more on a company level, but the strong SSSG obviously for you continued in November and December.
You're continuing to see that in January, even in Barbeque India. Is that correct?
Rahul Agrawal
Absolutely. Barbeque India is almost 75% of the portfolio,
Viraj Mehta
right?
Rahul Agrawal
Our other two businesses had always been very strong. We had some stress in India, and we have been also figuring out and trying multiple stuff over the last two years.
Obviously, some worked, some didn't work, but I think today we believe that we have figured out, what works for us, and we have seen this working for us continuously over the last 6-7 months.
Viraj Mehta
Thank you. Thank you so much, Rahul, and best of luck.
Rahul Agrawal
Thank you, Viraj.
Operator
Thank you. The next question is from the line of Pritesh from Lucky Investment.
Please go ahead.
Pritesh Chheda
Yeah. Hi.
Sir, just to start with, could you share the 9-month post-Ind AS EBITDA? I could see on a presentation the Quarter 3, but what will be the 9 months?
Nine months
Rahul Agrawal
post-Ind AS.
Pritesh Chheda
Yeah. Adjusted operating EBITDA is 36 crore.
Rahul Agrawal
It's around 53 crores.
Pritesh Chheda
53. The other question is on the competition side.
Four quarters or six quarters back, there was this whole comment on the players and the addition. Any update there in terms of the competition?
Rahul Agrawal
Not much, but the only comment I can make is that we have not seen the competitive intensity, change. We have definitely not seen this to have increased.
I'm talking about, all-you-can-eat barbecue category. Other than that, on general restaurant additions, we keep seeing new stores keep coming up in the trade areas that we operate in.
I think barring that, like I mentioned, a lot of internal levers has worked for us and that has given us some momentum.
Pritesh Chheda
Okay. The other question is on the 100 bookings that you get, what is now the cancellation rate?
Rahul Agrawal
100 bookings? Cancellation rate, no, I won't be able to share that number, but directionally, it has come down over the last 2-3 quarters.
Pritesh Chheda
Okay. It's coming down, right?
Rahul Agrawal
Yes. The conversions have improved.
Pritesh Chheda
The conversions have improved. Now in the revised restaurant operating model based on the smaller restaurants and, maybe a slightly lower revenue per restaurant, what should be the revised restaurant operating margin at the mature portfolio level?
As at a mature level, should be the restaurant operating margin in your new model or in the revised model of business?
Rahul Agrawal
We have delivered around 16% mature restaurant operating margin. I'm talking about Barbeque India.
At a group level, we have done around 17%. The endeavor has is to increase it by two percentage points.
Pritesh Chheda
The original 21 becomes something like 18?
Rahul Agrawal
No. You are talking about India or consolidated, Pritesh?
Pritesh Chheda
I'm talking about India. If you look at your old presentations, that used to be plus 20 as your number, and now is it 18?
That's how I should read it in the revised model?
Rahul Agrawal
Look, it's a step, right? I can I can wish for 16 currently going up to 21, but my first target would be taking it to 18, sorry, yeah, 18, and obviously after achieving that, we would not stop and we would endeavor to to take it higher.
Pritesh Chheda
Okay. My last question is between the ROM, that is restaurant operating margin that you report at 17%, what will be now the corporate overhead line percentage?
Earlier, you used to say it would be 5%. Yeah.
Rahul Agrawal
No, it was not 5. I think it was always 6-plus.
Currently, it stands at 6, and Which
Pritesh Chheda
the revised marketing, yeah, now there is a
Rahul Agrawal
what Marketing doesn't sit here. Marketing sits on the store level.
There is no marketing that is added at a back-end level. All marketing is a part of restaurant operating margins for us.
The back-end cost today sits at around 6%. I think back-end cost also is an area which will get benefit of the operating leverage.
I think over a period of last one year, we have also strengthened our team. You would have seen Chief Operating Officer joining, you see Chief Culinary Officer position, which was not there in the company, now being created and joining.
We are strengthening our other team members at a regional level. I think most of these is done now, and they will have a normal growth rate of maybe late single digits, and this area will also see operating leverage.
My endeavor would be to bring it down at least by half a percentage point.
Pritesh Chheda
You said 6%, right?
Rahul Agrawal
6 is current.
Pritesh Chheda
Today, let's say on a 9-month basis, we're at about 56 / 826. We are operating at about 7%, 6.5%, and a company-level operating margin, ROM, which you mentioned is about 15.
We are a gap of about 8% versus what you're mentioning at 6, so that's what I wanted to reconcile.
Rahul Agrawal
Sorry, you started with mature restaurant margin, and you are comparing that with overall number?
Pritesh Chheda
No, I've taken 15.5% as your restaurant operating margin.
Rahul Agrawal
Which is for the quarter. 9 months,
Pritesh Chheda
what will be the 9-month restaurant operating margin?
Rahul Agrawal
Maybe around 13-odd percent. Quarter 1 was around 11.5, Quarter 2 was 8.2, and Quarter 3 was around 16%.
Pritesh Chheda
The fixed cost is about 6% to 6.5% basically.
Rahul Agrawal
On the revised base on numbers, you're at 6% today.
Pritesh Chheda
Okay.
Rahul Agrawal
Obviously, if you compare H1 and Quarter 3, and add it up, you will get that same number. It's simple maths.
If you look at the structural shift in the business and look from that perspective, it's a different maths. Your numbers are correct.
Pritesh Chheda
Okay. The cash conversion at the EBITDA at the pre-Ind AS EBITDA, I'm assuming that that cash conversion will be almost 80%-90%, right?
Rahul Agrawal
Yes.
Pritesh Chheda
Okay. Got it.
Thank you very much, sir. Thank you.
Rahul Agrawal
Thank you.
Operator
Thank you. Ladies and gentlemen, in order to ensure that the management is able to address questions from all participants, we request you to please limit your questions to two per participant.
The next question is from the line of Pulavarthi Sai Kiran from Pulavarthi Advisors. Please go ahead.
Rahul Agrawal
Hi. Hello.
Hi, sir, you can go ahead.
Operator
As there is no response from the line, the participants have left the queue. We'll move to the next question, which is from the line of Madhur Rathi from Counter Cyclical Investments.
Please go ahead.
Madhur Rathi
Sir, thank you for the opportunity, and sir, congrats on the recovery and good set of numbers. Sir, I wanted to understand how much of this SSSG growth during the quarter is from the value offers and the group offers that we have initiated over the past 6 months, and how much is the organic one?
Sir, a clarification: what we said, this 25% dine-in growth, this is on a quarter-on-quarter basis, right?
Rahul Agrawal
No, this is on year-on-year basis.
Madhur Rathi
Okay. Got it.
Sir, there has been some reduction in overall pricing, is that so?
Rahul Agrawal
No, it is not that simple. I think it's not that we have taken a blanket pricing decline across the entire company.
Like I mentioned, there are a lot of internal interventions being done. Some of these I spoken about earlier, we have created dining offers that has been created based on the data of groups.
There has been sessions wherein our throughput was lower, we have come up with a different sort of pricing campaign in that market. We obviously have improved our interventions through our app and digital platforms.
I think the overall growth that you're seeing is a mix of all of these levers that you have spoken about. In some markets, we have done curated food experience events, which has given us great results, right?
It's a mix of all of these put together that we saw year-on-year increase of around 25% in transaction growth.
Madhur Rathi
Got it. Sir, this ₹125 crore monthly run rate that we expect to maintain, sir, what kind of margin profile can we expect on this run rate?
What will it require for us to improve our margin profile, as the previous participant was mentioning, sir, where does this 125 number needs to go for us to achieve that 18% restaurant operating margin?
Rahul Agrawal
Like I said, there are three levers to this: the higher sales would lead to higher operating leverage, which will flow through in margins, right? On a fixed cost base, there has been no difference between our cost structures in Quarter 2 versus Quarter 3, right, but we have seen almost 25% jump in our revenue.
What was around 300 crores in Quarter 2 is now around 375 crore in Quarter 3, and we see our operating margin moving up from 8.2 to 15.7, right? Obviously, if sales goes up, this will flow through in our margins.
I think all of these are known, all of these will definitely sort of happen in terms of structural flow-through, right? Like I mentioned, the focus of the team inside is to keep working on some of these levers that we have created, sharpen the focus on some of these levers, maybe try and find more structural levers that we can intervene in the business to further increase our transaction growth, and obviously maintain that discipline in cost and guest experience.
I think we have been doing that for quite some time, we'll continue to do that, and my strong belief is that margin will definitely be an end result of that.
Operator
Mr. Rathi, does that answers your question?
Madhur Rathi
Yes. Sir, thank you so much, and all the best.
Rahul Agrawal
Thank you.
Operator
Thank you, Madhur.
Rahul Agrawal
Thank you.
Operator
The next question is from the line of Gopinath Reddy from PNR Investments. Please go ahead.
Gopinath Reddy
Sir, how is the South Indian market doing, sir? Is it improved along with the rest of the country, or how is it going?
Rahul Agrawal
In the recent past, the performance of South has meaningfully improved, and they are now broadly in line with other regions. I think some of the initiatives that we've taken in this market has worked really well.
I don't think, historically, we have called out that South India is a slower-performing region for us, but that's no longer is the case. I think, like I said, they have now converged with the national performance trend.
Gopinath Reddy
Okay. Are we planning any expansions in South also, sir, new store openings?
Rahul Agrawal
We are looking all across. For example, in Bangalore, we have opened three, in Chennai, we have two more coming up.
In terms of our expansion strategy, we have a long list of around 100 trade areas for Barbeque India and also for other brands that we manage. Then we keep working on these trade areas to find the best suitable site at the best suitable operating metrics, right?
There are a lot of variables: there is this size, there is rental, there is visibility, there is distance of the existing ones, and out of these 100 trade areas, whichever clicks first, I think we go ahead and do that. I think at a team level, we have capability to execute restaurants anywhere in the country irrespective of the number of restaurants in that region, right?
Yes, sir.
Gopinath Reddy
Okay. Thank you, sir.
That's it from my side.
Rahul Agrawal
Thank you. Thank you, sir.
Operator
Thank you. The next question is from the line of Manjeet Buaria from Samaya Advisors.
Please go ahead.
Manjeet Buaria
Hello. Hi, Manjeet.
We can hear you. Yeah.
Rahul, I just wanted to touch upon the premium CDR. In that format, we have seen gross margin shrink by about 2%, over the last 12 months.
I just wanted to understand whether that's also a volume-driven strategy which has led to that outcome or is it something else? Question one.
The second question on premium CDR was, out of the 10 restaurants you've opened in the last 12 months, could you give a split between Toscano and Salt?
Rahul Agrawal
On gross margin, Manjeet, the two impacts that has led to this number: one is the impact of new store. I think whenever we open a new store, setting it up, understanding the menu mix that works in that customer market, there's a time lag for that, right?
That's why you'll always see that new restaurants are at slightly 2% to 3% lower gross margin, in the premium CDR segment. As we understand customer profile, as we understand customer preferences, we build our menu designs accordingly and we optimize on that.
That's one. Secondly, specifically CDR segment, the delivery transaction growth and delivery revenue growth has been far higher than the dining revenue growth, right?
Delivery by design is slightly lower, gross margin business. Mix of these two is what led to approximately 2% lower number on the gross margin on premium CDR.
In terms of mix between Toscano and Salt, out of around 10 restaurants that we open, around six would be Toscano, six or seven would be Toscano and three would be Salt.
Manjeet Buaria
Got it. Just in terms of the new restaurants in the premium CDR, just wanted to get a sense at what percentage of the system ADS do they start with, and about how many months does it take or years does it take for them to reach a system-level ADS in some sense?
Rahul Agrawal
The range is very wide, Manjeet. In some markets, has reacted extremely positively and have started with an ADS of as high as ₹2 lakh and, some has reacted slowly and started with an ADS of ₹1 lakh, right?
It's also depends on the trade area, whether you are in mall or not in mall, and other factors, right? Range is approximately the settled-down somewhere between as a starting number close to 1.
1.3, 1.4 lakh ADS, which translate to around ₹40 lakh of monthly business, and then they slowly slowly grow and builds up. That's basically true for both the brands.
The brand actually rely on a large base of repeat customer base, and that has been one of the inherent strength of both these brands. It may take time in some of the newer markets that we're entering, and the impact that you're seeing is at least in terms of margin is also because we are building ourselves in market like Mumbai, Delhi, Pune for Salt.
Pune for Toscano is built, we are building for Pune for Salt. We're building Mumbai for Toscano, we have three restaurants operating now, we just opened the third one in Nariman Point in Mumbai, and two more under construction which will come on board soon.
Soon Mumbai also will have five restaurants Toscano and will start seeing network effect. Similarly, we're building Delhi for Toscano.
We have the first one operating, we have the second one coming in this quarter, and then we'll add more. I think as we penetrate some of these key metro markets of India with both these brands, these will build extremely well.
I'm actually very excited about the guest feedback that the segment has got.
Manjeet Buaria
Understood. Last question is on Barbeque India, Rahul.
The strategy which you are sort of pursuing in terms of getting higher footfalls, higher tickets, assuming for that strategy, you have to continue with a gross margin at where it is for, let's say a couple of years, I just wanted to understand on the operating leverage piece which you explained, at what revenue per store basically can this go back to about two percentage points higher, even if you assume no gross margin expansion? Just trying to understand at what scale we need to be for that for purely operating leverage-driven margin expansion.
Rahul Agrawal
Look, let me attempt it with you. I understand that the current gross margin in Barbeque India business is lower than what we have seen in the past, but even at the current level of around 65% and maybe another 15%-20% of some of the direct cost that sort of impacts because of sales, so, every sale will lead to higher performance service charge that we pay to our employees, and all this stuff, right?
I think we have a clear 40%-45% flow-through that happens in our business, right? If you want to add additional margin of 2%, there is a base impact of the denominator that comes in.
You have to add, say 3% overall, and then you have around 40% flow-through. Maybe at 8%-9% higher throughput from the current levels will help us reach there.
That's the broad sense, right? That is why when I've been harping on the point that look, we are focusing on transactions, and once transaction happens, everything will come back.
Obviously, we are also excited about the repeat rates in our business, right? Once we acquire new customer through transaction growth, this will give us a really long-term value base that we're building up in our business.
That is the most exciting part. My strong belief is that I have to worry about margins if the cost discipline is missing.
I think over a very long period of time, the team here has proven that they have a very strong cost discipline. I think rest of the numbers are very simple maths, Manjeet.
Manjeet Buaria
No, I appreciate that. I think the value-led strategy always makes more sense, right, to cover margins through operating leverage.
It just seems more sustainable. Thank you for your responses, sir.
Rahul Agrawal
Thank you, Manjeet.
Operator
Thank you. The next question is from the line of Parikshit from Entrust Family Office.
Please go ahead.
Palak Shah
Hey. Hi, Rahul.
Good evening. Am I audible?
Rahul Agrawal
Yes.
Palak Shah
Yeah. Just wanted to check on two things.
One comment that you made during the presentation was there'll be an improvement in gross margins going forward. Wanted to check where can we go back to 68%, 69% or we are settling anywhere between the two numbers today?
Secondly, when you talk about an 18% corporate level margins, right, where this quarter was 16, but if you take 9 months average, it is somewhere at 13, which is effectively talking about a 5 percentage point delta. If you can just give us some waterfall path towards that.
I'm assuming this 18% was more on an annualized basis rather than a quarterly basis.
Rahul Agrawal
Just to clarify that 18% was post-Ind AS, right?
Palak Shah
Yeah. Yeah.
Rahul Agrawal
That's the number you are thinking about, right?
Palak Shah
Yes. Yes.
Rahul Agrawal
Yeah. See, one is we have to believe that H1 was different, and based on the efforts being taken for last 6-7 months, we are seeing Quarter 3 as a structural sort of shift.
Quarter 3 generally is also one of the better quarters, but when I say structural shifts, what I like is the pace of improvement that normally happens between Quarter 2 and Quarter 3 is better this time around, right? That is the very exciting part for me.
That is why I'm calling it some sort of a structural shifts that has happened in our business. Now this into margins, look, you mentioned about gross margins.
Yes, they are currently at a slightly subdued levels than the past, and that's because we are making measured investments in gross margin. The two levers of gross margin is: one, pricing that you command from your guest, that will continue to remain there maybe for next few quarters, or we may change based on the data that we see almost on daily basis in sudden fashion.
I think the company's system are geared to track everyday's performance across dayparts, across session parts, to the extent that we also try and draw session-level P&L to see whether this session is making sense for us as a P&L perspective or not. All this data is real-time based on cloud system, right?
We'll keep doing that. The second part to gross margin is costs, right?
As we scale up, as we generally increase the volumes in our business, can we do more effective buying? Can we find better ways of working through our menu design?
Can we work through better ways in our supply chain? Some of these projects are already identified, are work in progress.
We have seen a very small improvement of 20 basis point quarter-on-quarter, right? Directionally, I think we should target to sort of reach 67%, right?
It may take longer than one or two quarters, but that's where the business direction is. Once you sort that and you build your transaction volume, I think 18% operating margin on a post-Ind AS basis is definitely achievable.
Palak Shah
We have
Rahul Agrawal
done that in Quarter 3, by the way.
Palak Shah
Yes, I agree. The point comes to the fact that while we understand what you're trying to do, but if you can just guide us towards the absolute number, which is 66% margin goes to 67%, 68%, that gives you 100 to 150 bps of margin delta.
Assuming the growth rate continues to be in a double digit, that gives another 300-odd bps delta. As you said, 45% of your revenue actually falls to EBITDA, that's the pass-through that you operate on, right?
Would that maths be right?
Rahul Agrawal
Yes, and the direction is frankly very clear: build volumes, build sales. We have obviously lost some of these over a period of last 2.5 years, right?
Come back to the numbers that we used to do in terms of transactions, get more new customers, from there drive more repeat business, and once that happens, I strongly believe that margins will follow through, will automatically fall through.
Palak Shah
Got it. Thank you so much for this, Rahul.
Wish you guys all the best.
Rahul Agrawal
Thank you.
Operator
Thank you. Ladies and gentlemen, that was the last question for today.
With that, we conclude today's conference call. On behalf of United Food Brands Limited, that concludes this conference.
Thank you for joining us, and you may now disconnect your lines.
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