- CEO
- Akua Brayie Owusu-Nartey
- Full Time Employees
- 333
- Sector
- Commercial services
- Industry
- Advertising/Marketing services
- Address
- Nairobi Kenya
- IPO Date
- Aug 29, 2006
- Business
- WPP Scangroup Plc is a Kenya-based marketing and communication services holding company and a subsidiary of WPP plc. Founded in 1982 and headquartered in Nairobi, Kenya, the company provides integrated advertising, media management, public relations, and digital communication solutions to multinational corporations, regional enterprises, governmental bodies, and non-governmental organizations across Sub-Saharan Africa. The group operates through a multi-agency network organized into specialized business segments: Advertising and Brand Stewardship, delivering creative ideation, brand strategy, multi-channel advertising campaigns, and content production through agency brands including Ogilvy Africa, Scanad, JWT, and BluePrint Marketing; Media Investment Management, providing communication planning, traditional and digital media buying, audience data analysis, and performance marketing via GroupM, Mindshare, Wavemaker, and EssenceMediacom; Public Relations and Influence, offering strategic communications, corporate reputation management, crisis communication, public affairs, and influencer marketing through Ogilvy PR and Hill+Knowlton Strategies; Customer Engagement and Digital Experience, delivering digital advertising, social media management, customer relationship management, and digital transformation solutions through Squad Digital and OgilvyOne; and Technology, Data, and Advisory, supplying marketing technology integration, consumer insights, e-commerce advisory, and return-on-investment analytics. WPP Scangroup maintains physical operations and affiliate networks across more than 20 African nations, including majority-owned subsidiaries in Kenya, Uganda, Tanzania, Rwanda, Ghana, Nigeria, Gabon, South Africa, and Zambia, alongside minority-held entities and partner affiliations across East, West, Central, and Southern Africa. In recent strategic developments, WPP Scangroup has been executing a comprehensive multi-year operational turnaround and restructuring program focused on cost right-sizing, commercial discipline, and aligning regional agency operations with WPP’s global Elevate28 transformation strategy to integrate creative, media, and production capabilities while scaling artificial intelligence-enabled tools. The company restructured its senior executive management through the appointment of Akua Brayie Owusu-Nartey as Group Chief Executive Officer and CEO of Ogilvy Africa, and reconstituted its Board of Directors with international network appointees to enhance corporate governance, optimize capital allocation, and counter client attrition across its Sub-Saharan African footprint.