- CEO
- Yuk-Kwan Woo
- Full Time Employees
- 1,734
- Sector
- Consumer Cyclical
- Industry
- Department Stores
- Address
- 88 Hing Fat Street Causeway Bay Hong Kong
- IPO Date
- Oct 20, 2011
- Business
- New World Department Store China Limited (HKEX: 825; OTC: NWRLY), a subsidiary of New World Development Company Limited, operates as an investment holding company engaged in owning and managing department stores and shopping malls primarily in Mainland China. Founded in 1993 and headquartered in Cheung Sha Wan, Kowloon, Hong Kong, the company runs 15 "New World" branded department stores and 7 "Ba Li Chun Tian" (Paris Spring) branded department stores and shopping malls across 12 key cities including Beijing, Shanghai, Chongqing, Wuhan, Nanjing, Tianjin, Changsha, Zhengzhou, Yantai, Shenyang, Lanzhou, and Mianyang, with a total gross floor area of approximately 920,000 square meters as of December 2024. It offers a wide range of merchandise encompassing apparel, cosmetics, jewelry, timepieces, home furnishings, sportswear, groceries, electrical appliances, and housewares through concessionaire sales, direct sales via supermarkets and LOL (Love Original Life) concept shops, supermarkets under the New World Supermarket brand, and complementary services including catering, cinemas, beauty centers, food courts, children's playgrounds, and lifestyle amenities such as fitness centers, educational platforms, pet-friendly zones, and entertainment venues; rental income from tenants, commission from concessionaires, direct sales, and finance lease interests as lessor form its core revenue streams. The company targets urban consumers seeking one-stop shopping experiences, emphasizing a hybrid department store-shopping mall model with scenario-based immersive retail integrating merchandise, services, and experiences, supported by membership programs exceeding 7.87 million members and online-offline channels like mini-programs, live streaming on Tiktok, and partnerships with Meituan, JD.com, and others. Recent strategic initiatives for the six months ended December 2024 include enriching business mixes with first stores and flagships for brands like Decathlon, MUJI, Estée Lauder, FILA, CHAGEE, and IPSTAR ACG-themed outlets; launching membership campaigns such as V-Friends Festival and Tuesday VIP Day; expanding direct sales through New World Supermarket upgrades and LOL extensions into fitness; and enhancing online integration via instant retail, group buying, and community services, amid stable operations reflected in HK$612.7 million revenue and HK$3.1 million profit despite market challenges.