- CEO
- Joel Krutz
- Full Time Employees
- 28
- Sector
- Technology services
- Industry
- Packaged software
- Address
- Costa Mesa United States
- Business
- Amaze Holdings, Inc. operates as a technology-enabled, creator-powered commerce platform that provides end-to-end e-commerce infrastructure, social selling solutions, and monetization tools for digital content creators, influencers, brands, and consumers. The company operates primarily through two business segments: E-commerce and Wine Products. Its core product and service portfolio includes Spring by Amaze, an integrated print-on-demand social commerce platform and custom merchandising engine; Amaze Studio, a proprietary no-code digital storefront builder and content creation tool; multi-platform social commerce integrations enabling direct in-app selling and catalog distribution across third-party social media and streaming networks including YouTube, TikTok, Twitch, Instagram, Discord, and Linktree; on-demand product manufacturing, automated fulfillment, and global dropshipping services; integrated payment gateway processing and merchant management systems; first-party customer data analytics and marketing automation tools; and the production, wholesale distribution, and direct-to-consumer marketing of premium, low-carb wines under the Fresh Vine brand. Serving content creators, digital media enterprises, and retail consumers, the company conducts operations across the United States and serves a global customer base via an international supplier and fulfillment network. Founded in 2019, Amaze Holdings, Inc. is headquartered in Costa Mesa, California. In recent corporate developments, the company executed a major strategic transformation in March 2025 when Fresh Vine Wine, Inc. completed the acquisition of Amaze Software, Inc. and rebranded the combined entity as Amaze Holdings, Inc., shifting its principal business strategy to creator commerce while introducing creator-branded beverage lines. Furthermore, in September 2026, the company announced a binding agreement to acquire the assets of BullionFX, a decentralized, gold-backed financial ecosystem, for approximately $155 million in stock to expand its digital asset and financial technology infrastructure. Following regulatory proceedings and trading suspension on the NYSE American in late September 2026, the company's common stock transitioned to trading on the over-the-counter market under the ticker AMZE.