Direct Digital Holdings, Inc.
OOTC:DRCT0.23
USD
-0.02
(-8.20%)
CIK
1880613
ISIN
US25461T3032
CUSIP
25461T303
Return %
Stock
S&P 500
1Y
-100.00
14.20
3Y
-100.00
81.12
5Y
- -
68.34
Capital Structure
FRC
•
in mil. unless spec.Working Capital
FRC
•
in mil. unless spec.Growth Rates
FRC
•
in mil. unless spec.Quarterly Revenue
FRC
•
in mil. unless spec.Quarterly Earnings Per Share
FRC
•
in mil. unless spec.Quarterly Dividends Per Share
FRC
•
in mil. unless spec.Company Description
- CEO
- Mark D. Walker
- Full Time Employees
- 73
- Sector
- Commercial services
- Industry
- Advertising/Marketing services
- Address
- Houston United States
- CIK
- 0001880613
- Website
- directdigitalholdings.com
- Similar Companies
- Business
- Direct Digital Holdings, Inc. is an advertising and marketing technology company that provides end-to-end programmatic advertising solutions, digital media services, and data-driven marketing platforms across the digital advertising ecosystem. The company operates through two primary business segments: Sell-Side Advertising and Buy-Side Advertising. Its core products and services comprise Colossus SSP, a proprietary sell-side platform offering automated supply-side digital advertising monetization, yield optimization algorithms, curated access to premium and brand-safe inventory, header bidding integration, and monetization solutions for multicultural and general market publishers across connected television, video, mobile, and display formats; Orange142 and Huddled Masses, full-service digital marketing and media agencies providing omnichannel media buying, programmatic advertising management, connected television and over-the-top streaming campaigns, search engine marketing, paid social media management, digital out-of-home advertising, custom website development, creative production, and data-driven audience segmentation; and Ignition+, an artificial intelligence-powered enterprise programmatic platform that unifies media planning, optimizes cross-channel ad delivery, provides supply chain transparency, and automates real-time bidding workflows. The company primarily serves small- and mid-sized businesses, middle-market enterprises, and advertising agencies across the United States, with specialized vertical expertise in travel and tourism, healthcare, higher education, finance, energy, and consumer goods. Founded in 2018, Direct Digital Holdings, Inc. is headquartered in Houston, Texas. Recent corporate developments include the commercial launch of the AI-driven Ignition+ programmatic platform to expand enterprise media capabilities; strategic distribution and technology partnerships with FreeWheel to enhance video and television monetization, SHE Media to broaden publisher inventory reach across lifestyle and diverse demographics, and Basis Technologies for automated media buying; and financial restructuring initiatives, including credit facility amendments with Lafayette Square to introduce revolving credit commitments, the execution of a 1-for-4 reverse stock split, and ongoing operational realignments to optimize cost structures and support capital market compliance.