- CEO
- Luis Felipe Pedreira Dutra Leite
- Full Time Employees
- 367
- Sector
- Consumer non-durables
- Industry
- Household/Personal care
- Address
- London United Kingdom
- IPO Date
- Mar 18, 2021
- Business
- Waldencast plc is a global beauty and personal care company engaged in the development, marketing, and distribution of prestige color cosmetics and skincare products. The company operates primarily through its core brand, Milk Makeup, offering a comprehensive portfolio of clean, 100% vegan, and cruelty-free beauty solutions. Its product offerings encompass face makeup, including the Hydro Grip Primer, Hydro Grip Hydrating Gel Skin Tint, Hydro Grip Concealer, and Hydro Grip Setting Spray; cheek and multi-use color cosmetics, such as Lip + Cheek cream sticks, Cooling Water Jelly Tints, and bronzer sticks; eye makeup, comprising KUSH High Roll Tubing Mascara, KUSH Volumizing Mascara, KUSH Fiber Brow Gel, and gel eyeliners; lip products, including tinted lip balms, lip oils, and overnight lip treatments; and targeted skincare essentials, featuring Cooling Water under-eye de-puffing sticks, hydrating serums, and facial cleansers. Waldencast distributes its products globally across North America, Europe, the Middle East, and the Asia-Pacific region through direct-to-consumer e-commerce channels, authorized online marketplaces, and premier specialty beauty retailers, including Sephora and Ulta Beauty. In recent corporate developments, Waldencast completed the strategic divestiture of its Obagi Medical skincare business to private equity firm Bridgepoint in July 2026 to reduce debt, optimize its capital structure, and establish itself as a pure-play prestige cosmetics operator focused exclusively on scaling the Milk Makeup brand. Concurrently, the company executed a voluntary delisting of its Class A ordinary shares and warrants from the Nasdaq stock market, transitioned its trading to over-the-counter markets, announced the suspension of its periodic reporting obligations with the U.S. Securities and Exchange Commission, and proposed rebranding the corporate entity to Milk Makeup plc. Founded in 2021, Waldencast plc maintains its principal executive headquarters in London, United Kingdom.