- Business
- Panjon Limited (PANJON.BO), founded in 1964 and headquartered in Indore, Madhya Pradesh, India, manufactures and markets fast-moving consumer goods, ayurvedic formulations, and pharmaceutical products primarily in the medicinal, digestive, confectionary, and oral care segments. The company offers an extensive portfolio including Panjon tablets for headache, bodyache, cough, cold, flu fever, and sore throat relief; Panjon Balm; Panjon Inhaler; Panjon cough drops and syrups; Swad digestive drops and chatpati drops; Swad Chyawanprash candy; Percy masala candy; Kery cough drops; Panjon dental care creams; and the Panjon Swad Pachak range comprising Shahi Anardana, Special Jeera Goli, Hing Peda, Albela Aam, Khatta Meetha Khajoor, Chatpata Amla, and Chulbuli Imli; as well as hair oil, energy drinks, mouth fresheners, awla, and khajoor candies under brands such as Panjon, Hinkargiri, Kery, Percy, Swad, and Purti. Panjon operates through manufacturing and trading segments, targets consumers nationwide with a focus on ayurvedic and herbal remedies for everyday ailments and digestive health, and maintains an e-commerce presence via SwadBazaar.com. Recent marketing initiatives include television commercials for Swad and Swad Chatpati digestive candies featuring the jingle "Chahe Jitna Bhi Khao, Swad Se Pachao," alongside print campaigns in major Hindi dailies like Dainik Bhaskar and Divya Bhaskar promoting Panjon tablets under the "Goli Maro" and "Ek Goli Paanch Nishane" concepts, with strengthened formulations incorporating paracetamol, caffeine, and phenylphrine to expand reach and drive ten-fold sales growth over two years.