PopReach Corporation
POPRF
Other OTC0.13
USD
-0.03
- -
Return %
Stock
S&P500
1Y
-39.78
17.85
3Y
-88.19
64.56
5Y
-88.19
69.89
Capital Structure
FRC
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in mil. unless spec.Working Capital
FRC
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in mil. unless spec.Growth Rates
FRC
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in mil. unless spec.Quarterly Revenue
FRC
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in mil. unless spec.Quarterly Earnings Per Share
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FRC
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in mil. unless spec.- CEO
- Jon Walsh
- Full Time Employees
- 356
- Sector
- Technology
- Industry
- Electronic Gaming & Multimedia
- Address
- 1 University Avenue Toronto ON Canada M5J 2P1
- IPO Date
- Nov 24, 2020
- Website
- popreach.com
- Similar Companies
- Business
- PopReach Corporation, now operating as Ionik Corporation since November 26, 2024, is a data-driven marketing technology company primarily engaged in performance marketing, advertising technology, and digital media services. The company offers a comprehensive suite of products and services including performance marketing solutions; omnichannel user acquisition; digital advertising and campaign optimization; push notification subscription and monetization platforms; creative advertising technology; and e-commerce personalization. Its portfolio includes subsidiaries and assets such as PopReach Games, Q1Media, Contobox, notifyAI, and recently acquired performance marketing companies Rise4 Inc. and Nimble5 LLC. The company conducts its operations primarily in Canada and the United States, targeting brands, advertisers, and publishers with technology-driven marketing solutions. Founded in 2005 and headquartered in Toronto, Ontario, PopReach has expanded to become a multi-platform technology firm leveraging proprietary first-party data and technology platforms to optimize user engagement and marketing performance. Recent major changes include the company’s rebranding to Ionik Corporation to reflect a strategic focus on data-driven marketing technology; the acquisition of Nimble5 LLC for $77.2 million in September 2024, enhancing its digital media and e-commerce capabilities; the acquisition of Rise4 Inc., a performance marketing company based in Guelph, Ontario, for $19.9 million in November 2024 to deepen its omnichannel user acquisition and content marketing services; and the divestiture of its mobile games portfolio in April 2024 for up to $9.8 million, enabling sharper focus on core advertising and marketing technology operations. These moves reinforce Ionik’s strategic shift from mobile gaming to a broader data and technology-driven marketing platform aimed at delivering full-funnel marketing and monetization solutions across digital channels. Ionik leverages its technology suite to serve a diverse client base across North America with advertising services that include personalized digital experiences, programmatic media buying, and advanced analytics-driven marketing campaigns. The company integrates its subsidiaries’ platforms to offer end-to-end marketing technology solutions that enhance campaign performance and return on ad spend for direct-to-consumer and retail brands.