Vitarich Corp.
PPSE:VITA0.48
PHP
+0.00
(-1.03%)
Vitarich Corp.
PSE:VITA
(Philippine Stock Exchange)
Recent
price
0.48
P/E
ratio
- -
div
yld
- -
ROIC.AI
Capital Structure
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in mil. unless spec.- Similar Companies
- Business
- Vitarich Corporation is an integrated agribusiness and poultry production enterprise based in the Philippines. Founded in 1950 and headquartered in Marilao, Bulacan, the company operates across three primary business segments: Foods, Feeds, and Farms. The Foods segment engages in the processing, packaging, and commercial distribution of fresh, chilled, and dressed whole chicken, specialty cut-up poultry portions, and value-added ready-to-cook meat products, primarily marketed under the flagship Cook's brand. The Feeds segment manufactures, formulates, and markets a comprehensive portfolio of animal feed products in mash, crumble, and pellet forms under the Vitarich brand, covering broiler, layer, and breeder poultry feeds; starter, grower, and finisher swine feeds; aquaculture feeds for fish farming; and specialized ruminant nutrition and animal health supplements marketed under the Gromax line. The Farms segment manages breeding farms, hatcheries, and contract-growing networks for the production and distribution of day-old chicks and day-old pullets for table egg production. Vitarich distributes its products nationwide across Luzon, Visayas, and Mindanao, catering to hotels, restaurants, institutional accounts, modern supermarket retail chains, wet market dealers, and independent agricultural raisers. In recent developments, Vitarich has expanded the footprint of its Cook's consumer food brand across modern retail and quick-commerce digital platforms, scaled its contract farming and automated dressing operations, and secured strategic partnerships, including an alliance with France-based layer genetics company NOVOGEN to improve poultry farm productivity, alongside the corporate integration of breeder assets such as Broilers Club, Inc. to strengthen upstream supply chain stability.