- Sector
- Financial Services
- Industry
- Asset Management
- Address
- 711 High Street Des Moines IA United States of America 50392
- IPO Date
- Mar 22, 2016
- Business
- Principal Quality ETF (PSET) is an actively managed exchange-traded fund that seeks long-term growth of capital by primarily investing in equity securities selected through a proprietary quantitative model developed by Principal Global Investors, LLC (PGI). The model identifies securities from the S&P 500 Growth Index exhibiting superior growth characteristics, including higher quality defined by profitability, earnings quality, balance sheet strength, and solvency; growth potential; and pricing power, focusing on companies with competitive advantages, high barriers to entry, and the ability to maintain margins in challenging markets while avoiding price-takers prone to disruptive competition. The fund operates within the large blend category, benchmarked against the S&P 500 Index, with an expense ratio of 0.15%, quarterly dividend distributions, and top holdings including NVIDIA Corp, Apple Inc, Microsoft Corp, Broadcom Inc, and Alphabet Inc Class C; it trades on the Nasdaq with assets under management of approximately $35 million as of December 2025. Launched on March 21, 2016, and domiciled in the United States, PSET is issued by Principal Exchange-Traded Funds and managed from Principal's headquarters in Des Moines, Iowa, targeting institutional and retail investors seeking quality growth exposure in U.S. large- and mid-cap equities. In September 2020, the fund underwent a significant name change from Principal Price Setters Index ETF to Principal Quality ETF, accompanied by strategy refinements; more recently, on June 17, 2022, it shifted to its current actively managed, rules-based objective and strategy, distinct from prior approaches, which impacts the comparability of pre-2022 performance data. The portfolio is managed by Kyle Johnson, CFA (12 years experience), and Aaron Siebel, CFA (20 years experience), with no major acquisitions, partnerships, or funding rounds reported in the last 1-2 years .