- CEO
- Duraid Qureshi
- Full Time Employees
- 786
- Sector
- Consumer services
- Industry
- Broadcasting
- Address
- Karachi Pakistan
- IPO Date
- Dec 21, 2006
- Business
- Hum Network Limited is a Pakistan-based media and entertainment company primarily engaged in satellite television broadcasting, digital content production, theatrical film distribution, event management, and print publishing. Founded in 2004 and headquartered in Karachi, Pakistan, the company operates a diverse portfolio of television networks and media assets, including Hum TV, its flagship 24-hour Urdu general entertainment channel broadcasting drama serials, telefilms, morning shows, and reality programming; Hum News, a 24/7 Urdu news and current affairs television channel providing live news coverage, investigative journalism, political talk shows, and economic analysis; Hum Masala, a dedicated South Asian culinary channel featuring daily cooking demonstrations, chef shows, and lifestyle programming; Hum Pashto 1, a regional entertainment channel broadcasting drama series and cultural content for Pashto-speaking audiences; and Hum Sitaray, a narrative entertainment channel. Beyond linear television, the company operates Hum Films, which manages the production, acquisition, and distribution of feature-length motion pictures; Hum Events, an event management division that produces flagship entertainment properties such as the Hum Awards, Hum Style Awards, and Bridal Couture Week; digital media networks comprising an expansive multi-channel network on YouTube, proprietary web portals, and mobile streaming applications; and print publications, including culinary and lifestyle magazines such as Masala Food Mag. The company serves domestic viewers across Pakistan as well as international South Asian diaspora audiences through tailored regional satellite beams in North America, the United Kingdom, Europe, the Middle East, and the Asia-Pacific region, supported by foreign subsidiaries including Hum TV, Inc., Hum Network UK Ltd, and Hum Network FZ LLC. In recent strategic developments, Hum Network Limited has advanced its digital transformation by expanding its over-the-top streaming distribution, launching Free Ad-Supported Streaming TV feeds for international markets, and securing global content licensing and syndication agreements to distribute its television drama library across international digital platforms. The company has also focused on producing digital-first original series, broadening its global advertising partnerships, and optimizing content production models to diversify its commercial revenue base beyond traditional domestic linear broadcast advertising.