- CEO
- Ali Alam Qamar
- Full Time Employees
- 68
- Sector
- Technology services
- Industry
- Packaged software
- Address
- Lahore Pakistan
- IPO Date
- Feb 28, 2025
- Business
- Zarea Limited is a Pakistan-based technology and B2B e-commerce company that provides an integrated digital marketplace and supply chain platform for the trading and procurement of industrial commodities and raw materials. The company operates through diverse core product and service categories, offering construction materials, such as cement, rebar steel, bricks, sand, crush, and construction chemicals; agricultural and soft commodities, including agricultural biomass, fertilizers, grains, pulses, raw cotton, yarn, sugar, and seeds; and energy and industrial commodities, including domestic and imported coal, petroleum products, and solar equipment. In addition to commodity trading, the company delivers value-added digital procurement and supply chain services, including real-time market price tracking and indexation; automated material calculators and quotation management; third-party logistics coordination and warehousing solutions; trade finance and credit facilitation; and data analytics powered by historical commodity pricing repositories. Zarea Limited serves business-to-business clients, including small and medium enterprises, industrial manufacturers, contractors, and agricultural processors across Pakistan, and facilitates cross-border commodity trade. Founded in 2020 as Vision 2A (Pvt.) Limited and headquartered in Lahore, Pakistan, the company converted into a public limited entity in April 2024 and completed its initial public offering on the Main Board of the Pakistan Stock Exchange in February 2025, raising PKR 1.03 billion to fund working capital and technological expansion. Recent corporate developments include the establishment of a wholly-owned international subsidiary, Zarea Commerce FZCO, in Dubai to scale cross-border trade; the formal expansion of its platform into the industrial coal supply chain; a strategic partnership with UK-based agri-intelligence firm SAWiE to integrate satellite and AI technologies into agricultural procurement; and the acquisition of the global domain zarea.com alongside the roll-out of AI-enabled supply chain optimization tools.