Operator
Good day, everyone, and thank you for standing by. Welcome to the Quebecor Inc.'
s Financial Results for the First Quarter 2026 Conference Call. I would like to introduce Hugues Simard, Chief Financial Officer of Quebecor Inc.
Please go ahead.
Hugues Simard
Ladies and gentlemen, welcome to this Quebecor conference call. My name is Hugues Simard.
I'm the CFO, and joining me to discuss our financial and operating results for the first quarter of 2026 is Pierre Karl Péladeau, our President and CEO. Anyone unable to attend the conference call will be able to access the recorded version by logging on to the webcast available on Quebecor's website until July 13th of this year.
As usual, I also want to inform you that certain statements made on the call today may be considered forward-looking, and we would refer you to the risk factors outlined in today's press release and reports filed by the corporation with regulatory authorities. I will now turn the floor to Pierre Karl.
Pierre Karl Péladeau
Merci, Hugues, and good afternoon, everyone. I'm happy to report once again solid operational and financial results for Quebecor in the first quarter of 2026.
We're continuing to deliver our on our plan quarter after quarter, profitably growing our wireless market share across Canada, generating superior cash flows, and reducing our leverage to maintain the best balance sheet of the industry. On a consolidated basis in the first quarter of 2026, Quebecor increased its adjusted cash flow from operations by $40 million or 10% to $444 million, its EBITDA, excluding stock-based compensation, by $74 million or 13% to $577 million, and its adjusted net income by $34 million or 19% to two to $200 million and 20.
We reduced our debt by more than $120 million in the quarter after buying back more than $85 million of our stock, and thus improved our net debt-to-EBITDA ratio from 20 third 3.26 time in the same quarter last year to 2.86 time, still the lowest leverage of the Canadian industry, while investing $133 million in capital expenditures to continue to improve our networks, our system, and our client experience to put fuel our resilient and profitable growth. I will now review our operational results starting with our Telecom segment.
I'm very pleased to report what I believe is one of, if it's not the strongest, first quarter in our company's history. Our Telecom segment delivered adjusted EBITDA of $620 million, up 6.6% year-over-year, with a margin of 50.9%, up 80 basis points.
Adjust- adjusted cash flows from operations reached $489 million, up 11%. Total revenues came in at $1.2 billion, up 5%, with service revenues of $1 billion, growing 4% year-over-year.
These are record results results for a first quarter and a pretty good start for a year. The impressive performance was once again fueled by our wireless operations, where service revenues were up 8.8% year-over-year at $466 million, with consolidated mark- mobile ARPU growing for a second consecutive quarter and reaching $35 and 9 89 cents, up 1.4%.
Up, not down like all our competitors. In a market where the dominant narrative had been price compression and ARPU erosion for some time, our ARPU is actually growing, and growing not because we're attracting or retaining customers with short-term, unsustainable, and ill-advised promotional offers, growing because our customers are increasingly happy with our reliability, performance, service, and prices, and are thus choosing to stay and upgrade.
This is the difference between a customer base earned with value and one rented through discounts. In terms of subscriber growth, we added 28,800 net mobile lines in Q1 20 2026.
While this is much lower than the 52,900 net additions we reported in the first quarter last year, it is a result of our continued disciplined focus on profitable growth as opposed to buying short-term loading. As this quarter unfolded as one of the most aggressively promotional wireless environments in recent memory, with the incumbents maintaining deep discounting campaigns in all channels well into April, which made little sense, to be honest, unless their compensation is tied to unit growth, which is not how we operate at Quebecor.
Basically, a slow organic growth quarter where the big three stole customers from one another at ridiculous prices. This is simply unsustainable.
The math doesn't work. We much prefer our math, which led us 37% of the total market loading in the quarter at prices that are improving our ARPU and service revenues.
With the lowest cost structure on the market and the lowest ARPU to defend, we have significant pricing flexibility to compete aggressively while maintaining compelling unit economics. This structural advantage, which we have built over many years, is durable and will continue in our favor for quite some time, as our competitors struggle with expensive, cash-flow-draining, heavy restructurings and workforce reductions.
As we mark three years since the Freedom Mobile acquisition, the evidence is clear. Canadian families are paying less for far- for wireless.
We have accelerated our infrastructure investment and extended our network footprint. These are not projections; these are measurable outcomes of a decision that reshaped the competitive dynamic of Canadian telecommunications.
We are not done. Actually, we are just getting started.
On February 24th, we launched our Total Freedom plans, offering seamless connectivity across Canada and 120 international destinations, powered by our 5G+ network with a price freeze commitment. In a market where consumers have been conditioned to expect annual price increases, this is a genuine differentiator.
On the B2B front, Vidéotron Service Affaires has been a trusted technology partner for Quebecor, for Quebec businesses for over 20 years. We are now expanding that expertise nationally, bringing our business services to Ontario and Western Canada, leveraging Freedom Mobile expanding national network.
We're still in the early innings, of course, but this is a vast and largely untapped opportunity for us. Turning to wireline, still our largest cash flow generator, we delivered service revenues of $565 million in the first quarter, up 0.4% year-over-year, and the first increase since Q3 2023.
This inflection reflects the cumulative effect of wise network investments and a broadband strategy that is beginning to deliver measurable revenue improvements. On April 7th, we launched Internet 2 Giga, delivered download speed of up to 2,000 megabits per second and upload speeds of up to 200 megabits per second in the Greater Montreal area, Laval, and Quebec City.
This is not a feature enhancement for a niche audience; it is a significant step forward in residential broadband based on our existing infrastructure, deployed efficiently, and designed to serve the rapidly expanding bandwidth needs of households and business in our core markets. In TV distribution, we were able, contrary to the industry, to maintain our revenues and margins thanks to the strength of our Helix platform and our illico+ revenue growth.
With the recent publication of Léger 2026 reputation survey, Vidéotron was recognized as the most respected telecom provider in Quebec for the 20th 20th time since 2006. Two decades of top recognition, not by an industry panel, but by the Quebec population, rendering its verdict independently year after year on how this company treats the people who choose to do business with it.
The customer trust and apprec- appreciation that underlie this recognition is the same strong foundation that produces our industry-low churn, our growing ARPU, and, ultimately, superior financial results we're reporting today. It is a hugely valuable asset that does not appear in our balance sheet, but one in which we have been wisely investing for many years and now among the most durable competitive advantaged advantages we possess.
As I look ahead to the remainder of 2026, I am confident in our trajectory. Our wireless platform, with our three complementary brands, Vidéotron, Freedom Mobile, and Fizz, is generating both volume and ARPU growth, keeping our churn rate among the lowest and most most resilient, and accelerating our service revenue momentum.
Our wireline business has returned to revenue growth, with our recent network innovation positioning us for continued broadband leadership. Our cost structure remained the most competitive in the Canadian telecom sector, and our increasing cash flows give us the financial flexibility to invest wisely to fuel our continued growth and create long-term value for our shareholders.
Turning now to the Media segment, Groupe TVA is beginning to see the concrete results of the sustained efforts deployed over the past several years to simplify our structures and streamline our operations in order to better face the ongoing crisis affecting the entire media industry. In the first quarter of 2026, Groupe TVA reported negative adjusted EBITDA of $1 million, an improvement of $20 million compared to the same quarter 2025, mostly driven by the benefits of these initiatives.
While we welcome these results, we remain extremely cautious in the context of deep structural crisis that continue to shake, sorry, to shake, yeah, and to shape the industry. The stranglehold of the GAFAM in the advertising market, the erosion of television subscriptions, a significant reduction in support from the Canadian Canadian Media Fund, the unfair competition from the CBC Radio-Canada, and the heavy regulatory burden imposed by the CRTC continue to undermine private broadcasters.
Faced with these persistent challenges, a mobilization of all stakeholders, including governments, the CRTC, and industry associations and unions, is needed to rebuild a viable model adapted adapted to market realities in order to preserve our collective ability to produce and deliver local news, entertainment, and sports content, and to support the entire ecosystem that depends on it. I will now let Hugues review our detailed financial results.
Hugues Simard
Merci, Pierre Karl. On a consolidated basis in the first quarter of this year, Quebecor recorded revenues of $1.4 billion, up $52 million or 4% from last year.
EBITDA reached $577 million, an increase of $27 million or 5%, or a $74 million or 13% increase when excluding the unfavorable impact of a $47 million rise in share-based compensation expense across all of the corporation segments. Cash flows from operating activities reached $420 million, stable year-over-year, as the EBITDA improvement was partially offset by high current income taxes.
In our Telecom segment, total revenues increased 5% or $57 million, with growth from both wireless, where revenues were up 9.5% to $608 million, and wireline, with revenues up 0.4% to $565 million, marking the first positive wireline revenue quarter in nearly three years. Total service revenues, the primary indicator of our recurring revenue base, reached $1 billion, up 4% from $992 million a year ago.
This acceleration reflects the structural improvement in wireless ARPU combined with the wireline revenue inflection, a second competitive quarter of year-over-year service revenue growth. With rigorous cost management, adjusted EBITDA reached $620 million, up $38 million or 6.6%, our best performance ever in the first quarter, with adjusted EBITDA margin reaching 50.9%, an 80-basis-point improvement year-over-year.
Telecom CapEx spending, excluding spectrum licenses, was down by $12 million or 8% in the quarter, essentially due to a timing of a number of investment projects underway this year. Our 5G 5G+ rollout remains on track, and the recent commercial launch of Internet 2 Giga, as Pierre Karl mentioned, is a clear example of the high-impact investments we continue to make.
As a result, quarterly adjusted cash flows from operations increased $50 million or 11% to reach $489 million. Our Media segment revenues came in at 1 $157 million, down 5% or $8 million year-over-year, while EBITDA improved by $16 million to a 2 $2 million loss, reflecting the benefits of the cost reduction initiatives and a favorable impact from the federal government's cancellation of the Digital Services Tax.
Our Sports and Entertainment segment revenues decreased by 1% to $49 million, and EBITDA was down $2 million for the quarter was down to $2 million for the quarter. Quebecor reported a net income attributable to shareholders of $225 million in the quarter, or $1.00 per share, compared to a net income of $191 million, or 82 cents per share, reported in the same quarter last year.
Adjusted net income, excluding unusual items, came in at $220 million, or 97 cents per share, compared to an adjusted net income of $185 million, or 80 cents per share, in the same quarter last year. As of the end of the quarter, Quebecor's net debt-to-EBITDA ratio decreased to 2.86 times, still the lowest among telecom operators by quite some margin.
As we continue to proactively optimize our capital structure, we launched in April on April 1st of this year a US$1 billion commercial paper program in the United States, further diversifying our funding sources and providing additional flexibility at attractive short-term rates. The very next day, we used available liquidity to repay the $500 million balance on the second tranche of our term credit facility.
All in all, we continue to preserve the best-in-class balance sheet with available liquidity of over $1.7 billion at the end of the quarter. In the quarter, we purchased and canceled 1.5 million Class B shares for a total investment of $85 million.
We are pleased to announce that on May 13th, we received approval from the TSX to increase the maximum number of Class B shares that may be repurchased under this year's program, which ends on August the 15th, to 7 million shares. We thank you for your attention, and we'll now open the lines for your questions.
Operator
Thank you. Ladies and gentlemen, we will now begin the question-and-answer session.
Should you have a question, please press star followed by the one on your touch-tone phone. You will hear a prompt that your hand has been raised.
Should you wish to decline from the polling process, please press star followed by the two. If you are using a speakerphone, please lift the handset before pressing any keys.
One moment, please, for your first question. Your first question comes from Sebastiano Petti with JPMorgan.
Your line is now open.
Sebastiano Petti
Hi, thank you for the question. Just real quick on mobile phone ARPU, up for the second consecutive quarter.
Pierre Karl, you talked about, focusing on profitable loadings. Should we anticipate, or is despite the competitive environment, do you do you think the ARPU trajectory or the growth profile can kind of continue through the balance of the year?
Then, Hugues, on the CapEx expectations, a little bit lighter for the year for the first quarter, rather, but I think you said that was partially due to timing. I think you provided some context on how to think about capital spend for the balance of the year on the 4Q call.
Remind us, is that still the right level as you're kind of thinking about the 2026 spend? I think there's a a year-on-year increase target or figure you kind of cited last quarter.
Thank you both.
Hugues Simard
Yes, good afternoon, Sebastiano. [cough] Sorry.
Pierre Karl Péladeau
I guess what I would say is that we stay the course. We don't know what the market will be tomorrow.
In fact, we expect the worst, and to be ready for the best. I've been focusing on our cost base.
This is something of importance. We believe that our cost base will continue to go lower.
Therefore, if the market was to go more aggressive or as aggressive as it was before, we think that we're going to be able to keep the track where we've been going, which is growing with profitable direction. Again, you guys have been looking at the market, and you look, and we follow you, obviously, as you can imagine.
[laughter] And it looks like that you're watching the market every day, probably in different areas of Canada. You're well aware of the situation.
We are never going in this sometime crazy discount direction. What we do is we try to innovate and, in fact, this is what we did by proposing new formulas, new packages, new things that will make the market more interesting and more vibrant.
I guess that, at the end of the day, we should say that our results not too bad. This is why our ARPU grew instead of going in the other direction like we've been seeing with our competitors.
We have room to grow. This is very interesting.
Therefore, the routes and the base are solid, and we look forward to continue in the same direction.
Hugues Simard
On CapEx, Sebastiano, yeah, a little light in the quarter, $12 or $13 million light, as you saw. A bit of timing, as I said in my remarks.
Also, to be honest, some prudence as the quarter was growing, in our view, a little bit crazily, and unnecessarily competitive. We just wanted to keep some powder, and were very disciplined on some of the projects that were less revenue-related or growth-related.
As Pierre Karl said, depending on what's going to happen in the market going forward, there's no change at this point in our mind in terms of our CapEx guidance. It's always good to be a little prudent at the beginning of the year so that you can adjust if things get out of control.
Sebastiano Petti
Thank you both.
Pierre Karl Péladeau
Pleasure. We'll go to the next question, please.
Operator
Your next question comes from Drew McReynolds with RBC. Your line is now open.
Drew McReynolds
Thanks very much, and, obviously, a great result. A couple for me.
Maybe, Hugues, just unpacking wireless ARPU, clearly returned to growth, which looks sustainable. Can you comment on just mix versus price, and what kind of dynamics you're seeing on that front across the various brands versus kind of core price increases on average within each brand?
Obviously, there was a little bit of an ARPU restatement. I'm just assuming that's a base adjustment of some sort, but maybe you could clarify that.
Then I just have one more afterwards.
Pierre Karl Péladeau
Before Hugues answer the question, I think that, and you mentioned it, one of the great advantage we have other than the one that we've been mentioning also is our brands. We have many brands, and all brands are looking for a certain segment.
We certainly not cover all the segments, but we cover most of them. With Fizz, our digital brand, on top of being a low-cost operator, it also brings the capacity to move forward in this segment of let's call it techie, more techie people than usual normal population.
As it's been very successful in Quebec since its launch. We expect the same success with the other markets that we're servicing in Canada.
Please, Hugues, would you [unclear]?
Hugues Simard
On your wireless ARPU question, Drew, I think you're asking about the various brands, right, if I understood your question correctly? Growth on our main two brands.
Fizz grew particularly strongly in the quarter. Fizz is the brand, you will remember me saying this before, where we have a bit more of that flexibility that Pierre Karl talked about a little bit before due to our low cost structure.
It's a true statement across the company, but I'm sure you will remember that it's particularly true in the case of Fizz. It's a lower-priced brand, but a lower-cost structure as well, which allows us more flexibility to be more aggressive when we need to be.
Directionally, ARPU improving in our two main brands, both in Quebec and in Ontario and the West, with Fizz taking advantage of the competitive situation that was out there. In terms of profitability, which ultimately is what we look at, turned out to be positive as you're continuing to see in the numbers.
Pierre Karl Péladeau
I would like to add, Drew, that it's interesting, obviously, it's easy to understand, but every investment or additional capital expenditures that we're doing in our network, building our network, extending our network brings, to the other side of the equation, a reduction or even reducing our roaming costs, which is, obviously, down the road, quite interesting, profitable business or perspective.
Hugues Simard
Drew, I just want to come back to your comment about restatement because we have made no restatement that we know of. [laughter] So perhaps you can tell us what you're seeing,
Drew McReynolds
but No, that's
Hugues Simard
We're actually Sorry?
Drew McReynolds
Go ahead, Hugues. Sorry.
Hugues Simard
No, I was going to say that we're actually [laughter] If anything, we're quite proud of the fact that, contrary to all of our competitors, I believe, this quarter and a number of quarters before, I can assure you that there was no restatement, no change of calculation in any of the KPIs we put out. We didn't deduct anything or add anything in any of these measures, and we're quite proud of that.
If you saw a restatement, please tell me where it was because I'm sitting beside the CFO of Vidéotron, who assures me there was no restatement,
Drew McReynolds
so. [laughter] I'll chalk that up to our mistake because I was surprised this morning when I saw something, but, no, that's good to hear.
One last one, Hugues, on my end. Interesting to see the sequential improvement in TV revenue, which, I think has been many, many, many quarters since we've seen that.
Can you just kind of talk to that kind of success? It seems like maybe a little bit more than just kind of a price increase flowing through.
Then that's it for me. Thank you.
Hugues Simard
Oh, are you referring to TV distribution? You're referring to cable?
Drew McReynolds
That's right.
Hugues Simard
The revenue increase, in cable, it was rather flat, right, if I look at the numbers, which, in and of itself, is a good performance in this environment. Cable has been more resilient over the past few quarters.
Our performance has been better. There are a number of seasonal issues.
Hockey has been very popular. Does it help us reduce the churn rate on cable, perhaps, a little bit?
There're probably some other seasonal reasons for that, but it's definitely a trend that we've been seeing. If you look at our results, our performance, rather, over the last few quarters, you will see that we have been rather outperforming other cablecos in terms of our cable performance, negative growth performance, if I can refer to that.
Drew McReynolds
Yeah. Thanks very much.
Hugues Simard
Thank you, Drew.
Operator
Your next question comes from Matthew Griffiths with Bank of America. Your line is now open.
Matthew Griffiths
Hi. Thanks.
Good afternoon. Thanks for taking the question.
I guess first, I was hoping you could share sort of what you saw in churn, wireless churn at this quarter. Everyone else on a blended basis seemed to be somewhere in the close to 20 20 bps range increase.
Be interesting to hear what you saw and, obviously, how that relates to the net add performance. Was churn up, which drove lower net adds, or were gross adds down and churn stable?
That dynamic would just be interesting to hear how the competition amongst the larger three kind of ended up impacting you guys. Then, one question on satellite, sort of topical to see announcements coming from wireless providers about partnerships or joint ventures that they're entering into to kind of service what's relatively small part of the market, but it's perhaps additive overall.
Do you feel as though you're at a disadvantage without any type of offering, or what do you think about how urgent it is to sign a deal perhaps to add that to the overall offering that you guys have? Would just be interesting to hear your thoughts.
Hugues Simard
You want to start with satellite?
Pierre Karl Péladeau
Satellite? Of course.
Hugues Simard
Yeah.
Pierre Karl Péladeau
Yes, good afternoon, Matthew. Certainly, obviously, this is an important and an interesting matter.
Obviously, as you can imagine, we're considering it. We're looking at it.
We analyze it. We're looking what's happening in the marketplace.
I guess that you answered a little bit of the question when you mentioned, "Is it urgent?" We're not considering it an urgent.
This is true that it's a small market. That doesn't mean that we should not look at it.
In fact, we're considering this is complementary or, down the road, probably also of importance. This is why we are reviewing few avenues.
I would say that it reminds me a little bit when 5G came in. 5G will change the face of the world.
I remember a CEO that was [laughter] betting on it will change the landscape. Many people were considering it.
I guess that, at the end of the day, we were all deceived, or having a different perspective than the one at the beginning we had. In our side, we didn't change our mind.
We said that 5G, obviously, is a technology. It will take place like 5G replaced 4G, LTE; 4G replaced 3G.
It's a continuous continuum, I would say. From where the technology appears, we picked the bus, and we came and followed.
We all knew that some people were considering that this will be monetized. We all know that it was not monetized.
Competition is competition. Pricing is pricing.
The market is not changing in a New York minute. We've been investing steadily without being rushed.
We kept our market share, and with Freedom Mobile, we continue in the same direction. We think a little bit of the same in terms of satellite, and we will continue to look at it, surely, smoothly, without any rush, but certainly, without any doubt
Hugues Simard
also. Matt, on churn, just a couple of comments.
We're globally quite pleased with the evolution of our churn rate during the quarter, especially when we look at how we compare with our competitors. We've been more resilient, and it's quite obvious that we were more resilient.
I think you can see it partly. Higher churn leads to lower ARPU, as people churn out to lower ARPU than they came in with.
I think our trajectory on this is continuing to be very good. I think the signs are continuing to be positive on churn.
I will just point out we had some concerns on Fizz again during the quarter, and we found out, I'll be honest with you, [laughter] we found out a bit of an odd situation where we had more than a few customers who came to Fizz for, and I'm literally talking about a few hours, [laughter] to be able to get out and benefit from the new customer only promotions that were out there by our competitors. That's how crazy it was, to be honest.
A bit of an odd situation, an odd issue on that front. Other than that, we believe that our base business continues with industry-low churn, and we're quite happy because we think, as I just said, that it bodes very well for the continuing ARPU trajectory.
Matthew Griffiths
Okay. Just so that I understand, it sounds like the competitive element in the market was more about the big three pulling people from one another,
Hugues Simard
and it doesn't sound like
Matthew Griffiths
you were experiencing any of their promotions pulling any subscribers to you. If churn was stable, then, while there was a lot of switching activity, gross adds were lower?
That's what resulted in the year-over-year decline in nets?
Hugues Simard
We said it, I think Pierre Karl said it in his prepared remarks, this was a little bit of an unusual quarter, and we thought unnecessarily crazy, probably sparked by the fact that, as we said, immigration being significantly lower and organic growth being lower, it seemed to have prompted our competitors to launch into things that we just weren't willing to follow on because, as we said, the math didn't work for us. Anyway, let's see how the rest of the year goes.
It seems to have calmed down for the moment, but who knows? Let's keep
Pierre Karl Péladeau
Stay the course.
Hugues Simard
[laughter] Yeah, we're certainly going to stay the course for sure, as Pierre Karl just said, yeah.
Matthew Griffiths
Appreciate it. Thank you.
Pierre Karl Péladeau
Thank you, Matthew.
Operator
Your next question comes from David McFadgen with ATB Cormark. Your line is now open.
David McFadgen
Oh, great. A couple of questions.
Just based on your comments earlier in the call, does that mean that maybe Fizz was the biggest contributor of net adds on the wireless side?
Hugues Simard
Not necessarily the biggest contributor. Fizz is on a different I wouldn't say trajectory, but it's on a different market or pieces of the market.
Not necessarily the highest, but it was facing steeper both ARPU situation and churn for some reason. In the case of Fizz, don't forget that it's starting to pick up very interesting volumes outside of Quebec, whereas in Quebec, it keeps its really very interesting growth trajectory, which we had, I think I said that last time and I'll repeat it, which is proving that our model was done right.
That's the very reason why we launched Fizz was to appeal to what we believed was going to be the next generation and the new way how people wanted to get wireless and to manage their own accounts on wireless. I think Fizz is responding to these needs and to these wants of the market, and that's why it's continuing to develop very strongly both in Quebec and outside of Quebec.
David McFadgen
Okay. [cough] Because I thought, let's say Ontario, the focus was more Freedom.
Isn't that still the case that that's the primary brand that you're trying to grow in Ontario?
Hugues Simard
It's both. What we've talked about, David, is that, of course, we had to be more careful in Ontario with Fizz as the overlap and the potential cannibalization appeared a little bit more acute for us at the beginning.
We just thought we needed to be a bit more careful. I think what we are actually seeing as we're developing Fizz, and it's now in the second, if not third gear right now, that we're actually seeing surprisingly low cannibalization between Freedom and Fizz, which is very good news for us.
David McFadgen
Okay. Then, can you comment on just the overall market activity so far in Q2, just kind of wondering where net adds are going to show up this quarter, say, versus the year the prior-year quarter?
Hugues Simard
It's mid-May. [laughter] So there's the half of the quarter coming in.
David McFadgen
Yeah.
Hugues Simard
Who knows, David? Right now, as I said a bit earlier, in terms of promotional activity, or intensity seems to be quieting down.
To be honest, on the other side of the equation, are we really seeing increased market growth? Not really.
There are still pockets of crazy offers in the market. Who knows?
I think it's a bit early to call the quarter at this point.
David McFadgen
Okay. Then lastly, just on the stock buyback, you're obviously active in the quarter, and you've increased your NCIB up to 7 million shares.
Are there any sort of parameters where you'd be more active or less active in the market?
Hugues Simard
We're kind of staying the course on that one as well, David, to be honest. We believe that it makes sense for us to continue at a reasonable level, at a balanced, disciplined level.
It's not as if we're buying crazy amounts of shares, as you see. We believe we're at the right level and certainly intend to continue at this point.
As we've said in the past, it's something we can flex quite easily. At this point, it makes sense for us to continue on that path.
David McFadgen
Okay. All right, thank you.
Hugues Simard
Thank you, David.
Operator
Your next question comes from Maher Yaghi with Scotiabank. Your line is now open.
Maher Yaghi
Parfait. Merci d'avoir pris mes questions.
I wanted to ask you, so, Hugues, you mentioned that the lower loading in the quarter was mostly due to gross loading being down year-on-year, not really a churn issue that your peers have had problems with. Now if I look at your top line, obviously, you're growing very fast, helped by a lot of loading that you did over the last two years.
As we look forward, how should we think about your wireless revenue growth rate in a time when subscriber loading, which you've been relying on to grow, is slowing down? Do you think that we need to start to see ARPU actually improve from here to offset that lower growth in subscribers, or that is hard to expect in the current environment that we're in in Canada right now?
Hugues Simard
Well, [laughter] That's a tough one to call, Maher. Before I get there, just to your first point, I just want to make sure I don't forget to address your first point.
We lived the same quarter as our competitors. We're not saying it was all about gross loading coming down.
Churn was up. Just to make clear, it was part of both, for sure, in terms of loading and churn.
Back to your question, [laughter] it is something that the ARPU keeps increasing. I agree with your statement that we are living through right now the benefits in terms of ARPU of the higher loading at the right prices that we saw in the past few quarters.
I think you will agree that we haven't changed our strategy, and we're continuing to grow at different volumes, maybe lower net adds, and maybe net adds continue to slope down a little bit. If you're doing it at the right price, then nothing prevents ARPU.
On the contrary, ARPU should continue to improve positively.
Maher Yaghi
Let me ask you another way. Maybe let me ask it another way.
You've been relying on a very fast revenue growth in mobile. Right in this quarter, you reported 9% revenue growth in mobility, which is really phenomenal.
8% or 7.5% of that is on subscriber growth. As a company, do you see yourself accepting that this growth might come down into the 4%, 5% range because the overall subscriber growth in Canada is slowing down, and it's hard to extract yourself from that environment?
As a company, do you accept that you can live with a 4% to 5% mobile telephony revenue growth, or you need to continue to post those kind of growth rates to offset the pressure that you're seeing on the cable side? That's really the question I'm trying to figure out.
Hugues Simard
Maher, Pierre Karl said it well, I think, in his remarks. We're about the bottom line and the cash flow at the end of the day.
That's why we said in Q1, is it a problem for us to have gone from 52.9 to 28.8? No, to be honest.
We think we made the right call because the 28.8 is at the right price, which still allows us to continue to improve ARPU and cash flow as we continue to lower our cost base and increase our cash flow generation. I think the disconnect between what you're saying is we're not managing the company according to what you're saying.
We're not looking for a percentage growth to make up or to counter or to help the fact that on a lower number we may be expecting on the wireline side. We look at each business separately to maximize profitability and, ultimately, cash flow on both sides, and work on the cost structure on both sides independently, and have our pricing strategies on both sides independently to maximize.
We're adjusting all the time these strategies and these packages, as Pierre Karl said. We keep innovating.
We keep coming up with things that people are looking for or will be willing to pay for. We're not at all, to be honest, looking at it in terms of percentage to make up for potentially lower growth on the other side of the business.
We're really driving and being very, very granular in our pricing strategies, whether it's wireless and within wireless, depending on the brand, and also in wireline. I don't know if I'm making myself very clear.
Maher Yaghi
Yes, no, that's very clear. Thank you for that.
Maybe just a question on wholesale tariffs. Since we discussed on the open call last time, we were still waiting for the final tariffs to come out on wholesale, internet wholesale.
We have now the final tariffs. Can you update us on your strategy to bundle internet with wireless outside of Quebec under the current tariffs that now we know what they will be going forward?
Hugues Simard
The first thing is that we're also looking for the other coax. The TPIA pricing.
Pierre Karl Péladeau
That's exactly right.
Hugues Simard
Obviously, we could say that we were not where we were looking to be. Does that mean that we are confined, I would say, to not being able to bundle?
The answer would be no. We're going to look at it.
We will continue to do it. We will finesse, I would say, our proposal.
It's something that it's not completely crazy. Is it completely interesting?
Not much. It's balanced with the coax, and something that we find pretty strange is that there are different prices depending the region where you operate.
You're in the Western side, cost of using other people network is more expensive than in the East side. It just makes Westerners in Canada not being able to enjoy the most competitive environment.
This was not really explained by the CRTC, and we're still asking ourselves why.
Maher Yaghi
As we stand right now, should we expect to see you be more active selling bundled services outside of, let's say, Ontario, Quebec, and the West, or do you have the agreements in place to be competitive selling a bundled product outside Quebec right now?
Pierre Karl Péladeau
Where you're going, Maher, is a little bit too much. You will understand that we're not going to publicly announce or present our commercial strategies.
I guess you'll see in the next quarters.
Maher Yaghi
That's fair enough.
Pierre Karl Péladeau
Sorry about it.
Maher Yaghi
Non, non, merci beaucoup. Please.
Pierre Karl Péladeau
Thank you, Maher.
Operator
Your next question comes from Stephanie Price with CIBC. Your line is now open.
Stephanie Price
Hi, good afternoon. Internet service revenue growth of 3% was strong in the quarter.
It looks like it was primarily driven by pricing. Hoping you can talk a little bit about the competitive internet environment in Quebec, and maybe touch on bundling, your thoughts of rest of Canada internet expansion as well.
Hugues Simard
Internet revenue growth was, in good part, driven by price increases. We've discussed that and certainly own up to that.
The general competitive situation in Quebec in broadband has improved and is a lot more rational, I would say, than what we've known over the past years. I think it's clearly showing in our numbers that, there again, we're not looking for crazy growth.
We're looking for profitable growth. Our strategies are pretty simple.
[laughter] We tend to use the same ones. In the past, when Bell was crazy pricing broadband in Quebec, you will remember that we did not follow for the most part.
Did we pay a bit of a market share price? Probably we did, and actually we did.
We reestablished the situation, and our revenue situation is way better, and, as I said, partly helped, for sure, by price increases. We're actually quite bullish on this.
We believe that the state of the market right now is good, and our internet service revenue performance and even stability in terms of loading was positive for us this quarter. It all depends, of course, how the competitive situation evolves.
Right now, it's looking pretty positive and pretty encouraging.
Pierre Karl Péladeau
As Stephanie, Bell was the last telco operator to invest in fiber. They did it.
They invested significantly, hundreds of million dollars. They were looking for results.
If not, their strategy would be a complete failure. They went and very aggressively proposing pricing and splash over the place, the supposed-to-be better technology.
They forgot the significant thing, which is the customer service. We've been there, we deliver, and this is tough to beat.
Now, I guess that after all the noise they made, and we should say also our own improvement in terms of network. Were we behind?
Maybe we were in certain areas, but we are just compensating now with additional investment and making sure that we'll be able to match any source of technology that our competitor is deploying. This is also a matter of looking forward more favorably for the future because they know that if there were to come and getting crazier on the pricing, they will not achieve anything.
In fact, they will probably achieve a repricing feature like the one they faced with their wireless business. Got it.
Stephanie Price
Thanks for the color. Maybe I'll just ask one more follow-up.
Just on the call, you mentioned a move into B2B technology services in English Canada. Just curious how you think about the pace of that rollout and if you've got the talent and the infrastructure, etc., in place at this point.
Pierre Karl Péladeau
Stephanie, we're not the kind of organization which is the flavor of the month. We've been looking at our competitors, we're very strong on this.
It's, I would say in Italian, [laughter] "Chi va piano, va sano; chi va sano, va lontano." It means that going slowly, but surely, and surely very long.
We're starting there, as Vidéotron Service Affaires started 20 years ago. Where right now, it is a very strong competitor to other businesses servicing operators, like Bell, but Bell is not the only one.
We have Rogers, and we have TELUS in certain areas. We followed the course there also.
We stayed the course, and we've been doing well. We also have the IoT segment, which is of great interest also.
Obviously, the pricing is completely different, as but it's certainly a business of the future where we acquired expertise in terms of technology, in terms of sales, craftsmanship. We will continue slowly in this direction, and move forward with a reasonable growth.
Stephanie Price
Thank you very much.
Pierre Karl Péladeau
Pleasure, Stephanie.
Operator
Your next question comes from Jérôme Dubreuil with Desjardins. Your line is now open.
Jérôme Dubreuil
Oui, bonjour tout le monde. Thanks for taking my questions.
A first one is on strategy. We do see a very long runway for growth there, but I'm wondering if you think that Quebecor is set strategically for a long time, or if you think there are kind of missing blocks, or you're happy not just, but to be taking more market share and pricing going forward.
[laughter]
Pierre Karl Péladeau
I guess, Jérôme, I feel that I repeat myself. [laughter] I guess my line today is stay the course, which doesn't seem to be a bad strategy.
If it ain't broke, don't fix it. We look forward to continue what we've been able to achieve.
We'll see what the future is all about in terms of other opportunities, but if we were to stay on our regular course, we would continue of doing what we've been doing in the past. I don't know.
I'm not going to announce that we're investing billions of dollars in an AI data center [laughter] We think that our business is open for growth. This is certainly what we think we should do, and we're trying to do it as best as possible.
Jérôme Dubreuil
No, that works. Telecom investors like predictability, for sure.
Second one, you're generating quite a bit of cash. EBITDA is growing.
Your leverage is below target. If I'm taking the 2 million additional shares that you're looking to buy back in the next three months before the program expires, and at current share price, I get an annualized spending of about $480 million of buybacks annually.
Is this a level we should be expecting for the next year or so if we're strategically set and we're happy with the leverage right now, or maybe even more than $500 million buybacks?
Pierre Karl Péladeau
We're working for the shareholders, and we believe that the best way shareholders could be served is by balancing the usage of the free cash flow that we're generating. It's easy to understand: reduce debt, buy back shares, and pay dividends.
There's a decent or reasonable balance between those three items. Maybe the next question you'll tell me is that, "What are you going to do when you're not going to have debt anymore?"
[laughter]
Hugues Simard
There's still some way.
Pierre Karl Péladeau
[laughter]
Hugues Simard
Not there yet.
Pierre Karl Péladeau
Not there yet.
Hugues Simard
Unfortunately not.
Pierre Karl Péladeau
This is why I guess that the balance between the three components are still the course that we will follow.
Jérôme Dubreuil
Great. Maybe a last one for Hugues.
Hugues, you said earlier on the call, I think I understood you said that Fizz is taking advantage of high competition. I'm wondering what that means exactly.
Is it that people see good pricing out there, they start shopping around, and ultimately choose Fizz, or is that what you meant?
Hugues Simard
What I meant is what we've said before, Jérôme, is to optimize the positioning of our brands, and to position as best we can, as we've done in Quebec between Vidéotron and Fizz. The difference in Ontario and the West is that we're starting from a blank page for Fizz, so that's a huge opportunity for us, and allows us to be maybe, as I said, a bit more aggressive in certain cases to make sure that we position it versus Freedom as optimally as possible.
That's basically what I meant.
Jérôme Dubreuil
Merci beaucoup.
Pierre Karl Péladeau
Merci, Jérôme. I think it's our last question, operator?
Operator
Yes, your next question comes from Vince Valentini with TD Cowen. Your line is now open.
Vince Valentini
Hey, thanks very much. The CapEx on building out new wireless territory such as Manitoba, where I think you've already started so that you can wean off of the MVNO regime, can you update us on that at all as to how much you've spent already, and what are you still planning to accelerate that investment over the next several quarters?
If there's any update on how long to finish off Manitoba, that would be great.
Hugues Simard
Hi, Vince. In Manitoba, it's not going to be a huge program, to be honest.
We are at the early stages, yes, there's been some CapEx in Manitoba, but it's, to be honest, it hasn't been huge yet. We definitely intend to continue, and it's continuing as we speak, just for the very reason that you mentioned, to wean off the MVNO as quickly as possible.
It's a market, as I just said, where we believe we can do it fairly quickly by putting on a limited number of sites, and being able to then be on our own. It's progressing.
It will ramp up in the next few quarters, but still early stages.
Vince Valentini
Moving the traffic to your own network from the MVNO partner is not something that's going to happen this calendar year?
Pierre Karl Péladeau
A certain piece of it.
Hugues Simard
Yeah. Exactly.
Absolutely. It's going to be gradual and towards the end of the year, probably.
Vince Valentini
Okay. Also wholesale.
Yep, go ahead.
Hugues Simard
No, and then going on over the next year or so.
Vince Valentini
Okay. Also on wholesale, just to clarify, you resell internet across the country now, and you've obviously been marketing Freedom internet service outside of Quebec.
Is that not almost entirely on cable networks and taking advantage of the cable TPIA rates, as opposed to the more recent fiber TPIA rates?
Hugues Simard
Yes, absolutely. Yep.
Pierre Karl Péladeau
As we do this also in Quebec territory, on Quebec footprint, where we do not operate as an incumbent. You can think of Cogeco, as Cogeco also use the MVNO program to use eventually our mobile network.
It's true on every piece of the footprint in the Canadian landscape.
Vince Valentini
Okay.
Hugues Simard
Just one comment. The obvious reason is because rates on coax are lower, as I believe Pierre Karl mentioned earlier, still with this
Pierre Karl Péladeau
At this stage.
Hugues Simard
At this stage, and we don't know The
Pierre Karl Péladeau
final price is not there yet.
Hugues Simard
The price Yeah, we haven't had a price. In our view, it does not make sense that coax should be lower.
Let's wait and see where prices end up being. Certainly, and we've said this publicly many times, in our view, it should be the same price no matter what technology or platform or whatever you call it, whether it's cable or FTTH.
Let's see where that comes out before being able to see if it's an opportunity or a threat or both.
Vince Valentini
Last sub-question on that then, Hugues. Do you guys have any visibility as to when the CRTC may set some new cable TPIA rates?
Pierre Karl Péladeau
Ooh. [laughter] That's the billion-dollar question.
You never know. [laughter]
Vince Valentini
Nothing coming imminently as far as you're aware, is that fair?
Pierre Karl Péladeau
We can't answer because we don't know. We do not have any signals.
It comes when it comes, or it stays when it stays, and we're still waiting, I guess, for decisions that we've been asking two years ago, so. We've been used with that kind of regime.
Vince Valentini
Fair enough. Thank you very much.
Pierre Karl Péladeau
Thank you very much, Vince. To all of you, we'd like to thank you attending this conference call, and we'll be there next quarter.
Thank you very much, and have a good afternoon.
Operator
Ladies and gentlemen, this concludes the Quebecor Inc.' s Financial Results for the First Quarter 2026 Conference Call.
Thank you for your participation and have a nice day.
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