- Sector
- Financial Services
- Industry
- Asset Management
- Address
- 109 N. Hale Street Wheaton IL United States of America 60187
- IPO Date
- Jul 1, 2021
- Business
- Innovator Capital Management, LLC (Innovator) is an investment management firm that issues and manages a suite of exchange-traded funds (ETFs), including Defined Outcome ETFs, Buffer ETFs, Accelerated ETFs, Defined Income ETFs, Defined Protection ETFs, and Autocallable Income ETFs; these products utilize options-based strategies to deliver specific investment outcomes such as upside acceleration to a cap, downside buffers or floors, targeted income distributions, and risk-managed equity exposure linked to reference assets like the S&P 500 (SPY), Nasdaq-100 (QQQ), and iShares Russell 2000 ETF (IWM). Among its offerings, the Innovator Growth Accelerated Plus ETF - July (QTJL) seeks triple (3x) the upside return of the Invesco QQQ Trust (QQQ), to an annual cap, with approximately single exposure to QQQ's downside over a one-year outcome period; the fund, launched on July 1, 2021, trades on the Cboe BZX exchange with an expense ratio of 0.79% and net assets of approximately $24 million as of late 2025. Innovator's ETFs target institutional investors, financial advisors, and individual investors seeking structured, rules-based solutions for growth, income, and protection in U.S. equity markets.
Founded in 2017 and headquartered in Wheaton, Illinois, Innovator pioneered the world's first Defined Outcome Buffer ETF in 2018 and has grown to manage over $28 billion in assets across more than 150 ETFs as of late 2025. The firm operates primarily in the United States, with products listed on major exchanges like Cboe and NYSE Arca, and serves a diversified client base including retirement-focused investors and institutions.
In a transformative development announced on December 1, 2025, Goldman Sachs agreed to acquire Innovator for approximately $2 billion in a cash-and-stock deal expected to close in the second quarter of 2026; this transaction integrates Innovator's defined outcome ETF platform into Goldman Sachs Asset & Wealth Management, creating synergies with over 215 combined ETF strategies and more than $75 billion in assets under supervision. Earlier in 2025, Innovator launched innovative Autocallable Income ETFs such as the Innovator Index Autocallable Income Strategy ETF (ACII) and Innovator Equity Autocallable Income Strategy ETF (ACEI), which provide monthly equity-linked income distributions hedged via total return swaps with counterparties including Goldman Sachs and Citi, and announced their first monthly distributions in December 2025. These initiatives underscore Innovator's focus on expanding risk-managed income and structured equity solutions amid market volatility.