Revolution Beauty Group plc
REVB.L
London Stock Exchange4.92
GBp
+0.08
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Revolution Beauty Group plc
REVB.L
(London Stock Exchange)
Recent
price
4.92
P/E
ratio
- -
div
yld
- -
ROIC.AI
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in mil. unless spec.- Similar Companies
- Business
- Revolution Beauty Group plc is a United Kingdom-based beauty and personal care company specializing in the sale and distribution of a wide range of beauty products including makeup, skincare, and haircare. The company’s core product portfolio includes its flagship brands Revolution Beauty London, Revolution Make-up London, and the sub-brand BH Cosmetics, which offer trend-driven, affordable luxury cosmetics, skincare solutions, and haircare products targeted primarily at Gen Z and value-conscious consumers. Revolution Beauty’s product categories encompass vibrant eyeshadows, innovative skincare formulations, and extensive haircare lines, marketed through multiple channels including e-commerce platforms, wholesale to major retailers like Boots, Ulta Beauty, and Superdrug, and direct retail in the UK, US, and over 75 international markets. Founded in 2014 and headquartered in London, Revolution Beauty operates a retail footprint across approximately 17,500 retail doors globally, emphasizing inclusivity and diversity with a commitment to accessible quality beauty. In the last two years, Revolution Beauty has undergone significant strategic transformation aimed at long-term growth and profitability. The company has streamlined its product portfolio by discontinuing non-core and unproductive SKUs, which led to a 20% revenue decline in early 2024 but resulted in improved underlying gross profit margins and operational efficiencies. Key recent developments include the launch of a new skincare range and expansion of its budget brand Relove internationally, alongside reinvigorated innovation pipelines in makeup. The company has actively pursued new and expanded retailer partnerships and enhanced its cost-saving programs. Although it faced challenges such as stock clearance activities and tariff-induced cost pressures in the US market, Revolution Beauty remains committed to a multi-brand, multi-category strategy with a strong digital business focus and continued global expansion ambitions. The company is listed on the Alternative Investment Market (AIM) of the London Stock Exchange since 2021 and employs over 330 people. Revolution Beauty emphasizes a vision to redefine beauty norms with inclusive and sustainable product offerings while driving growth through organic brand development and global market penetration. This recent phase of transformation signals Revolution Beauty’s intent to become a top-five mass beauty brand worldwide by focusing on a core profitable portfolio, new product innovation, and expanding retailer presence across key geographic markets including the United Kingdom, United States, and the rest of the world. The company’s strategic moves underscore its evolution from a trend-focused makeup brand into a comprehensive beauty powerhouse with a growing footprint in skincare and haircare categories. Revolution Beauty Group plc’s financial updates highlight growth initiatives and operational improvements despite market challenges, underscoring a confident outlook towards scaling its brand presence and profitability from 2025 onwards. This description reflects the company's most current products, strategic changes, geographic reach, and market positioning as of late 2025.