- CEO
- Benjie Yap
- Full Time Employees
- 2,816
- Sector
- Consumer Defensive
- Industry
- Household & Personal Products
- Address
- Grha Unilever Tangerang BT Indonesia 15345
- IPO Date
- Aug 3, 2012
- Business
- PT Unilever Indonesia Tbk is a leading Fast Moving Consumer Goods (FMCG) company in Indonesia engaged in manufacturing, marketing, and distributing a broad portfolio of consumer products. Its core business operates through two main segments: Home and Personal Care, and Foods and Refreshment. The product range includes soaps, detergents, toothpaste, body wash, shampoo, cosmetics, dairy-based foods, ice cream, savory products, soy sauce, tea-based beverages, and fruit juices, with over 40 well-known brands such as Lifebuoy, Pepsodent, Vaseline, Rexona, Dove, Wall’s, Royco, Bango, and Blue Band. The company’s products serve primarily Indonesian consumers, covering a distribution network of more than one million outlets across the archipelago. Founded in 1933, PT Unilever Indonesia is headquartered in Tangerang and operates nine factories located in key industrial areas such as Jababeka and Cikarang. It has been publicly listed on the Indonesia Stock Exchange since 1982 and is majority-owned by its Dutch parent company.
In recent developments, PT Unilever Indonesia has undertaken significant strategic adjustments to respond to ongoing business challenges and evolving consumer preferences. These changes include portfolio and category refinements emphasizing strengthening its power brands through new product formats and innovation, with over 85% of core brands relaunched or newly launched in 2025. The company is implementing operational transformations aimed at cost optimization, efficiency enhancement, and supply chain modernization, including a revamp of distribution and stock management to stabilize pricing. Leadership restructuring and organizational redesigns have been introduced to improve agility and long-term resilience. Despite short-term challenges such as consumer boycotts linked to geopolitical issues affecting sales in 2024, the company reported a return to growth with a sequential 7.7% sales increase in Q3 2025, underscoring the efficacy of its turnaround strategies. Additionally, PT Unilever Indonesia is preparing for the separation of its ice cream business within 2025 as part of its portfolio restructuring.
The company maintains a substantial market share in Indonesia's FMCG sector and leads in 13 product categories. It continues to invest in digital and social media channels to enhance consumer engagement while focusing on sustainability as part of its broader corporate strategy. These structural improvements, along with a strengthened innovation pipeline and accelerated product launch timelines, support PT Unilever Indonesia's goal to sustain profitable growth and adapt swiftly to market trends in the region.