- Business
- Rami Levi Chain Stores Hashikma Marketing 2006 Ltd operates as a discount retail supermarket chain primarily in Israel, offering a broad product portfolio that includes food products; fresh vegetables and fruits; cleaning products; toiletries; housewares; cosmetics; clothing and textiles; leisure products; household appliances; electrical goods; pastries; crackers; spices; and tobacco products. The company also provides franchise services and operates subsidiaries including a clothing store named Yafiz, a real estate development branch, and a wholesale distributor servicing approximately 450 sales locations in Jerusalem and surrounding areas. Founded in 1976 and headquartered in Modi'in-Maccabim-Re'ut, Israel, the company operates 44 branches across Central and Northern Israel, including Jerusalem and its environs.
In recent years, Rami Levi Chain Stores has expanded geographically, opening new branches in Central and Northern Israel, and enhanced its private brand portfolio by launching "The Motag" products, which comprise a private label range of food, detergents, and toiletries. This development marks a strategic effort to strengthen its brand identity and diversify product offerings. Additionally, the company maintains fast-food outlets branded under "Pizza Hashikma" and "Burger Hashikma," alongside its discount supermarket operations. The business model integrates wholesale distribution alongside retail, while also encompassing cellular communication services through subsidiary channels that market discounted cellular phones and plans.
The company remains a prominent player in the Israeli consumer staples sector, targeting discount-conscious consumers with its wide-ranging assortment and competitive pricing strategy. Its continued operational growth, brand development, and expansion into complementary retail segments underscore its strategic positioning in the Israeli retail landscape as of 2025. The firm employs approximately 7,300 people and remains led by CEO Rami Levy. Recent expansions and private brand launches exemplify its ongoing commitment to broadening its market reach and product diversity to meet evolving consumer demands.