- Business
- Rogue One, Inc. is a diversified holding company primarily engaged in the spirits and hospitality sectors with a core focus on the tequila industry. The company operates through its wholly owned subsidiary Human Brands International, Inc., which manages several business divisions including agave cultivation, bulk tequila production, brand development, import/export, and hospitality. Key brands under Human Brands include Armero Tequila and CapCity Beverage, which holds exclusive import/export rights for various spirit brands, including the Shinju Japanese Whisky distributed across major U.S. markets such as Texas, Florida, California, and New York. The company also operates multiple hospitality concepts, including Santo Coyote, Santa Cantina, and Museo by Santo. Rogue One supports agave cultivation with over 400,000 agave plants and has strategic partnerships with top tequila distilleries in Jalisco, Mexico, the heart of tequila production. The company was founded in 2014 and is headquartered in Minneapolis, Minnesota.
Recent major developments include the acquisition of Human Brands International, Inc. completed in mid-2021, which significantly expanded Rogue One’s footprint in the tequila and spirits industry. Since then, the company has been focusing on a three-phase growth plan that involves capital raising to fund expansion of their agave planting, distillery operations, brand sales, and hospitality locations. Rogue One is actively divesting two non-compliant subsidiaries to address financial reporting challenges and has voluntarily initiated discussions with the SEC to revoke its 12G filing status, allowing it to focus on restructuring and completing internal and external audits. The company continues to seek acquisition opportunities and investments in specialized hospitality and beverage-related ventures aligned with its tequila-centric strategy.
Rogue One’s business segments include agave cultivation, bulk tequila production, premium spirit brand marketing, beverage import/export, and hospitality operations primarily in the United States and Mexico. The company targets the multi-trillion-dollar adult beverage industry, emphasizing revenue-generating assets with strong management teams poised for growth. Rogue One’s strategic focus is on leveraging public market capital to enhance growth opportunities for their existing brands and newly acquired companies within the tequila and related beverage sectors.
In summary, Rogue One, Inc. is a holding company with concentrated operations in tequila production and related hospitality ventures, providing a comprehensive platform from raw agave cultivation to branded product distribution and retail hospitality. The company’s latest strategic actions revolve around integration of acquisitions, capital raising for expansion, and regulatory compliance restructuring aimed at long-term growth within the spirits industry.