RSE Collection LLC (Ticker: RSLVS) operates as a Delaware series limited liability company that provides an investment platform for buying and selling equity shares in collectible assets, including blue-chip collector automobiles, memorabilia, alcohol, and other alternative assets such as rare collectibles like the 1892 Sherlock Holmes item; the Rally Rd. platform enables investors to participate in initial offerings of asset-specific series interests, followed by secondary trading through registered broker-dealers, with no commissions or hidden fees. The company, founded prior to 2018 and headquartered in the United States, sources, verifies, acquires, and manages these collectible assets globally from individuals and collections, turning them into regulated series entities for fractional ownership accessible to investors of all sizes via its free mobile app. It serves retail and accredited investors targeting alternative asset classes, with operations conducted primarily through the Rally Rd. Entities, including affiliates RSE Archive LLC and RSE Innovation LLC, under the management of RSE Collection Manager LLC and asset management by Rally Holdings LLC. In a significant recent development, the company effectuated a merger with RSE Archive LLC effective December 31, 2024, through which RSE Collection LLC succeeded by merger, consolidating operations and series assets previously held separately.