Rustic Bakery Ltd. develops, manufactures, markets and distributes frozen and partially baked bakery products in Israel; the company also imports packaged food products and operates a nationwide distribution, service and training network for business customers. Founded in 1998 and headquartered in Ramla, Israel, Rustic Bakery serves retail and foodservice channels with breads, sourdough breads, baguettes, bagels, pretzels, challah, bread rolls, savory and sweet pastries, cookies, cakes, muffins, donuts, Italian breads, pita bread, filo pastries and related specialty bakery items; it also serves as an official importer of several leading brands. The company markets a broad portfolio under brand names including Pillsbury, Nature Valley, Häagen-Dazs and Fiber One, and its website states that it supports fresh-bake operations at points of sale across the country. In 2025, the company reported annual revenue of ILS 399.24 million and net income of ILS 44.88 million, reflecting continued scale in the packaged and frozen bakery segment. Recent company updates include the ongoing expansion of its product portfolio and distribution reach, with the business describing itself as a leader in frozen and baked-frozen bakery products and noting its role as a national distributor and importer; publicly available sources also indicate no major corporate restructuring or acquisition during the latest reporting period.