Score Media and Gaming Inc.
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ROIC.AI
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- Score Media and Gaming Inc. (theScore), a wholly-owned subsidiary of PENN Entertainment Inc., operates as a leading digital sports media, betting, and esports company focused on delivering real-time scores, news, stats, notifications, and personalized content to millions of North American fans via mobile apps, web platforms, and social channels; its flagship products include theScore app covering major leagues such as NFL, NBA, MLB, NHL, MLS, PGA Golf, NASCAR, NCAA sports, and European soccer with video highlights and fantasy tools; theScore esports, a premier platform producing original video content, documentaries, interviews, and coverage of competitive video gaming distributed primarily via YouTube with over 2.3 million subscribers as of early 2025; theScore Bet, a mobile sportsbook and iCasino offering pre-game and in-game betting markets, live odds, early cash-out options, secure transactions, exclusive blackjack, daily jackpots, live dealer games, and over 100 slots available in Ontario, Colorado, Indiana, Iowa, and New Jersey; and theScore.com providing editorial sports news and videos. Founded in 1997 with headquarters in Toronto, Ontario, and additional offices in Hoboken, New Jersey, the company traces its roots to Canadian cable sports television before pivoting to mobile-first digital disruption with theScore app launch in 2007, esports entry in 2015, and sports betting debut in 2019 following U.S. legalization. Key recent developments include its October 2021 acquisition by PENN Entertainment for approximately $2 billion to form North America's top digital sports media and gaming entity, the 2022 launch of theScore Bet Sportsbook and Casino in Ontario amid Canadian betting expansion, and a prior $40 million strategic investment from Fengate Asset Management in late 2023 to fuel media and betting growth.
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