- Business
- Swedencare AB (publ) (SECARE.ST) develops, manufactures and markets premium pet health products, with a focus on nutritional supplements, oral care, dermatology, joint support, digestive health and grooming solutions for dogs, cats and horses. The company offers a broad portfolio of branded products including ProDen PlaqueOff®, the original seaweed-based dental health solution; NaturVet® soft chews and supplements; Innovet science-based premium formulations; Pet MD® online-targeted supplements and topicals; Rx Vitamins®; nutravet®; Rileys® Organics; Healthy Breeds animal nutritional supplements, treats and grooming items; as well as offerings from NutriScience, Summit Veterinary Pharmaceuticals, Vet Worthy and Healthy Solutions for Pets; distributed through veterinarians, pet stores, pharmacies, e-commerce platforms such as Amazon, Chewy and zooplus, and direct-to-consumer channels. Founded in 2000 and headquartered in Malmö, Sweden, Swedencare operates globally across approximately 70 countries with subsidiaries and production facilities primarily in Europe and North America, targeting premium segments in the veterinary supplies and pharmaceuticals industry. Recent developments include the 2025 acquisitions of Summit Veterinary Pharmaceuticals in the UK, Pack Approved assets, NaturVet's Amazon account, and earlier brand purchases such as Riley's Organics, Vet Worthy and Healthy Solutions for Pets; a directed new share issue raising SEK 3.6 billion to finance expansions; investments in manufacturing capacity at Vetio facilities for soft chews, treats and liquids; and strengthened US market presence through Walmart store expansions and organizational enhancements in veterinary and e-commerce channels.