- Business
- Senco Gold Limited, headquartered in Kolkata, West Bengal, and incorporated in 1994, manufactures and retails a wide range of gold, diamond, silver, platinum and other precious and semi-precious stone jewellery across India; its core offerings encompass wedding, festival, daily wear, men's and kids' jewellery including rings, earrings, pendants, bracelets, necklaces, nosepins, mangalsutras, chains and bangles, alongside brands such as Everlite, Gossip, Aham and Sennes for lightweight, affordable and premium lifestyle products like lab-grown diamonds and luxury leather bags; additional products feature gold and silver coins, silver utensils and costume jewellery, supported by an omni-channel presence via over 185 showrooms in 19 states, e-commerce platforms, MySenco app, Digi Gold, Digi Silver and Sencoverse metaverse, with in-house manufacturing by 170+ karigars specializing in intricate Bengali craftsmanship such as filigree, nakshi, polki, jadau and temple designs. The company operates primarily in eastern India with a dominant position in West Bengal, targeting diverse customer segments from GenZ to bridal markets through BIS hallmarked gold, certified diamonds with buyback guarantees, zero deduction gold exchange, lifetime maintenance and Swarna Yojana savings schemes. In recent developments, Senco Gold listed on NSE and BSE in July 2023, launched the Sennes sub-brand in 2024 for premium accessories and entered the Dubai market; it expanded with 16 new stores in FY25 including franchise-led growth in non-East regions and Tier 2/3/4 towns, added three more in October 2025 in Itawa, Bikaner and Dehradun reaching 185 showrooms, partnered with Sky Gold in September 2025 for affordable 9KT gold jewellery, opened an eighth store in Jharkhand's Hazaribagh in November 2025 and scouted Gulf expansions including Saudi Arabia via jewellery exhibitions, while reporting record October 2025 sales of INR 1,700 crore up 56% YoY and planning 18-20 additional stores in FY26.