- CEO
- Julian Marc Dunkerton
- Full Time Employees
- 3,350
- Sector
- Consumer Cyclical
- Industry
- Apparel - Manufacturers
- Address
- The Runnings Cheltenham United Kingdom GL51 9NW
- IPO Date
- Mar 14, 2012
- Business
- Superdry plc designs, produces, markets and sells clothing, footwear, accessories and cosmetics primarily under the Superdry brand for men and women worldwide; core products include shirts, tops, t-shirts, polo shirts, hoodies and sweatshirts, denim, joggers, dresses, jackets, knits, shoes, bags and related accessories. The company operates through retail and wholesale segments via owned stores, concessions, franchises, licensed stores, multi-brand independents, distributors and internet sites across approximately 48 countries, including the UK, Europe, the US and parts of Asia. Founded in 1985 and headquartered in Cheltenham, United Kingdom, Superdry conducts manufacturing through third-party suppliers in countries such as India, Sri Lanka, Turkey, China, Cambodia and Vietnam.
In recent developments, Superdry completed a court-sanctioned restructuring plan for its UK subsidiary C-Retail Limited in June 2024, delisted from public markets in July 2024 and transitioned to private ownership via an equity raise led by co-founder Julian Dunkerton; the company also executed a joint venture with Reliance Brands in October 2023 for intellectual property in India, Sri Lanka and Bangladesh, retaining a 24% stake, alongside asset disposals in the APAC region for net proceeds exceeding £65m. These measures, complemented by a secondary lending facility with Hilco Capital and cost reductions delivering over £40m in annual savings, supported a return to profitability in fiscal 2025 despite sales declines, with new store openings under a premium rebrand and sustainability focus toward 2030 goals.