- Business
- Bluebik Group Public Company Limited is a leading consultancy specializing in digital transformation and enterprise technology services, headquartered in Bangkok, Thailand. Founded in 2013, Bluebik provides comprehensive solutions across four core business pillars: digital transformation consulting; digital platform development; joint venture businesses; and global business expansion. Its main products and services include management consulting with strategic advisory and execution planning; big data and advanced analytics solutions covering end-to-end data strategy and implementation; digital excellence and delivery focusing on technology implementation and software development; cybersecurity and digital trust services; and customer experience design with user experience and user interface development for digital products. Bluebik serves a broad spectrum of clients including enterprises in consumer products, financial services, banking, and public sectors primarily within Thailand and increasingly in international markets.
In recent years, Bluebik has made significant strategic expansions and operational enhancements. Notably, in early 2023, Bluebik acquired the digital delivery team of MFEC Public Company Limited and Innoviz Solutions, a Microsoft Dynamics 365 consulting and implementation leader, substantially bolstering its IT and software development capabilities to support the growing demand for digital transformation. This expanded its workforce by more than doubling its IT experts to approximately 500. The acquisitions have strengthened Bluebik’s ERP consulting services and broadened its customer base to include small and medium enterprises alongside existing large clients. Further, the company successfully listed on the Stock Exchange of Thailand (SET) in 2025, reflecting an acceleration in its growth trajectory and operational scale. Bluebik reported rising profitability in 2025, with a net profit increase of 8% to 214 million baht for the first nine months, driven by continued growth in service revenues despite macroeconomic uncertainties. The company is also shifting focus to emergent areas including artificial intelligence, cloud computing, and virtual banking technologies, positioning itself as a comprehensive digital transformation partner amid a rapidly evolving technology landscape.
Bluebik Group’s key industry sectors include digital technology consulting, enterprise transformation, AI-led integrated services, big data and analytics, cybersecurity, and experience design. It operates predominantly in Thailand with growing presence in adjacent Southeast Asian markets, targeting corporate clients across multiple sectors, including financial institutions, consumer product firms, and the public sector. The company leverages its deep domain expertise and advanced technology capabilities to design and implement scalable digital solutions that optimize client business processes, enhance customer experiences, and drive innovation. The recent strategic acquisitions and public listing underscore Bluebik's commitment to expanding both technological prowess and market reach, reinforcing its position as a top-tier digital transformation consultancy in the region.